ElOsTa ‫األسطي‬
Table of Contents
1- Introduction
2- Industry Overview
3- Executive Summary
4- Our Services and Amenities
5- Our Vision Statement
6- Our Mission Statement
7- Our Business Structure
8- SWOT Analysis
9- Market Analysis
10- Sales & Marketing Strategy
11- Publicity and Advertising Strategy
12- Sources of Income
13- Sales Forecast
14- Our Pricing Strategy
15- Startup Expenditure (Budget)
16- Sustainability and Expansion Strategy
Introduction
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The Technical and Vocational Education “knowledgeable’ & highly skilled workforce in a
particular occupation and also exhibits flexibility, is seen as the most important human capital
required for the development of a country
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Skills development is an increasingly important factor, It can bring innovation, enhance
productivity, stimulate economic competitiveness and underpin inclusive approaches to
development.
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Despite significant progress, we still lack effective vocational education and training (VET)
strategies, and are struggling with costly and outdated training systems.
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Egypt is still way behind in training the people in different specializations
Industry overview
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Vocational school and training center falls under the Trade and Technical Schools industry.
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High unemployment has caused individuals to seek out further education
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Employers are increasing their training requirements to remain competitive.
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Increasing tuition of four-year colleges.
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Service industry professions are in higher demand than ever.
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Stressful to get government accreditation - industry is under saturated
Industry overview
• Encouraging Business
– Highly profitable
– Easily get funding and support from government and
charity organizations
– Can be
– Readily available market for their services started in
any part of the world
Vision
Become the number one government approved
vocational school & training center in Egypt and the
Middle East.
Mission
Develop a highly successful, and profitable vocational
school & training center which provides quality training
in our community and to become a standard for an
ideal vocational school & training center.
Business Structure
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Building accredited vocational school & training center with various training areas
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‫بلية‬
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will employ professionals and skilled people to occupy the following position;
Head of The School/School Coordinator
School Administrator
Instructors
Accountant
Marketing and Sales Executive
Client Service Executive
Staffing
Instructors Staffing
Strengths
• Location
located in an area with the right climate conditions
“6th October - Industrial Zone”
• Staffing “our workforce and management”
– A team that are considered experts in the vocational
school line of business
– A team of hardworking and dedicated individuals.
Weakness
• we don’t have the financial base needed to
– Acquire the latest equipment needed to train
students,
– Attract and retain the best hands in the industry
– Sustain the kind of publicity we want to give our
business.
Opportunities
• Location
– located in one of the busiest areas in EGYPT
“6th October - Industrial Zone”
we are open to all available opportunities that the city has to offer
• No vocational school & training centers within our area.
– We do not have any direct competition within our target
market area.
Threats
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unfavorable government policies,
seasonal fluctuations
demographic/social factors
downturn in the economy which is likely going to
affect consumers spending and of course
• Emergence of new competitors.
Market Analysis
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Market Trends
– A rise in government care for Vocational education will cause
enrollment in technical and trade schools to grow, representing a
potential opportunity for the industry.
– Most players in the industry engage in other related services.
E.g.: establishing agency services to provide professional and certified
pilots for clients and some also offer specialized training for executive
students.
Market Analysis
• Target Market
– Individuals
– School leavers
– Corporate organizations
– Entrepreneurs who need to acquire trade and
technical skill sets.
Competitive advantage
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Tackle all crafts
Location
The ability to quickly adopt new technology
Experts, hardworking and dedicated individuals
Our employees will be well taken care of
– Their welfare package will be among the best within our category in
the industry.
– Enabling them to be more than willing to build the business with us
and help deliver our set goals and achieve all our business aims and
objectives
Marketing Strategy
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Sending our brochure to schools in and around 6th October city - Industrial Zone, Giza, Egypt
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Print out fliers and drop them in offices & public facilities
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Advertise in newspapers, TV and radio stations.
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Attend relevant expos, seminars, and business fares to market our services
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Join local chambers of commerce and industry and other relevant groups to market our
services
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Encourage the use of word of mouth marketing from loyal and satisfied students
Publicity and
Advertising Strategy
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List our vocational school on local directories (yellow pages)
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Sponsor relevant community programs
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Market on the internet and social media platforms
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Install our billboards on strategic locations all around 6th October city - Industrial Zone
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Ensure that all our staff members wear our customized clothes and official cars are
customized and well branded.
Sources of Income
• we are going to ensure that we do all it takes to
attract both individual clients and corporate clients
on a regular basis
will generate income by offering the following services
Craftsman
Carpentering
welding
Pluming
Barbering
Chefing
Pottery
Tailoring
Metal
Sales Forecast
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We are well positioned to take on the available market in and around 6th October
city - Industrial Zone
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We are quite optimistic that we will meet our set target of generating enough
income from the first six month of operation and grow our vocational school &
training center and our student base.
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Sales forecast Projections
– First Year: L.E. 350, 000
– Second Year: L.E. 700, 000
– Third Year: L.E. 1 million
Pricing
• We will keep our fees below the average market rate
• Some students that would need special assistance,
we will offer flat rate for such services that will be
tailored to take care of such students needs.
• Special deals for corporates
Payment Options
Collecting payment in advance
• Payment with cash
• Payment via FAWRY platform
• Payment via bank transfer
• Payment via online bank transfer
• Payment via check
• Online Via credit Card
Generating Funds
– Personal savings
– Friends and other family members
– From the bank (loan facility)
Budget
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Initial Market research and feasibility study L.E. 150,000
Building and Labs L.E 3.5 M
Equipping labs L.E 1.5 M
Furniture, uniforms and devices L.E. 2 M
Software (Accounting, Payroll...) L.E. 600,000
Operational cost for the first 3 months L.E. 400,000
Promotion expenses: L.E. 300,000
Sponsor community programs L.E. 150,000
We will need about (9,000,000) Egyptian
Website L.E. 25.000
pounds to successfully set up a medium scale
Mobile application L.E. 25,000
but standard vocational school & training
Grand opening party L.E. 150,000
center business in Egypt
Miscellaneous L.E. 200,000
Sustainability and
Expansion Strategy
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One of our major goals of starting is to build a business that will survive
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Will make sure that the right foundation, structures and processes are put in place.
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We have training for all crafts
We have Benefit our location
We have The ability to quickly adopt new technology
We Have The power of our team and management
We Have Access to highly skilled workforce
Put altogether, we will be able to successfully hire and retain the best hands we can get in
the industry; they will be more committed to help us build the business of our dreams.
ElOsTa ‫األسطي‬
‫وبلية‬
Thank You