3 MOST ESSENTIAL SEO TRENDS FOR THE YEAR 2021 INTRODUCATION For attracting potential customers to your website, search engine optimization (SEO) is one of the most efficient ways. But here is the thing — you want to use it in the right way. According to stats, on Google each day, there are an estimated 3.5B searches. The #1 result in Google’s organic search consequence gets an average CTR of approx. 32%, but while only 0.78% of Google searchers connect on results from the second page. With a revelation like this, SEO services in Dubai, UAE have increased their output by tackling those aspects that are sure to pose as a problem. SEO TRENDS TO LEVERAGE IN 2021 You require keeping modifying your SEO strategy by Google— as its algorithm expands, as we indicated above, to rank higher or simply retain your rankings. To advise which tools you use and strategies you arrange for 2021, here is a breakdown of the most essential SEO and Google trends. 1. CORE WEB VITALS AS A GOOGLE RANKING FACTOR Loading, Interactivity, and Visual Stability are three new metrics declared by Google in May 2020, called Core Web Vitals to be used for evaluating user experience. To just one thing, all three metrics are essentially related, and that is page speed: how fast does the page load, how soon does it get communicating, and how durable is it while loading. 2. GOOGLE’S BERT LOOKS FOR INTENT MATCHES To better understand searches and what customers are looking for, Google's BERT algorithm (Bidirectional Encoder Representations from Transformers) utilizes machine learning (ML) and natural language processing (NLP). For nearly every query in Google English and it operates in more than 70 languages. 3. KEYWORD RESEARCH WILL BECOME MORE ESSENTIAL More than 50% of searches are zero-click searches. Without any click, it requires more than half of the Google searches (appx. 175 billion searches per month) end. Featured Snippets with answers, related questions with accordion answers, and more— consumers can get the answers they want without even having to click a result—or even finish typing out an inquiry, this is because with such amusing results in the SERP—Google business programs with menus and contact information. CONCLUSION Nowadays attracting a potential customer is a difficult task as there is lots of competition in the market. Keyword research becomes more essential. If it is used in the right way, then it will create a good list of potential customers which can enhance or increase business. FIND US https://aiwa.digital/
