BUSINESS PLAN
“TIME LANE”
Mangaldan National High School
Mangaldan, Pangasinan
timelane-abm1@gmail.com
OWNED BY:
John Cyndrick Rañola
Angelina Gregorio
Vilma Oca
Joan Quinto
Jennilyn Rivo
INTRODUCTION
This section of the business plan presents the description of the business, its location, and
the total funding requirements and the possible funding source.
Description of the Business
The proposed business was personalized clock. We chose this kind of business because
time is very important to our life. We can say that without clock in our house or place wherever
we are we can't identify what is the time already, and we chose this business because clock will
always be part of our daily lives. In this business, our customers are free to choose their own
design. It also has different sizes like small, medium, and large. They will choose on what they
preferred sizes they will personalize. We have two (2) options to personalize their clock for our
customers. First choice is for them to make their own layout. Second choice is that we are the one
who will do the layout, on what design they prefer. Of course, price of the personalized clock is
depending on the size that they picked. We will also give freebies to our valued customers, freebies
will be based on the size of the clock that they chose. Everyone will also be given a chance to give
their own comments, suggestions or their thoughts to make and improve our business.
Location of the Business
Location of the booth per business will be provided and will be selected by our teacher in
the subject of Entrepreneurship. It was located in front of the Senior High School Building 1, on
the day for the Entrepreneurship Day of selected Senior High School students in Grade 12.
Funding Requirement and Source of Funds
The source of funds will be coming from the five-hundred pesos contribution of each
member in the group in the said business. This will sum up of the total two-thousand pesos of the
four groups, and if our business will be approved by our entrepreneurship teacher hopefully the
original four members will be added maybe 10-11 members which is the total of two-thousand
pesos will be divided into 15, it is estimated of one-hundred and thirty-five pesos, that will sum up
of two-thousand and twenty-five pesos in each member of the group. A total of 2,000 or 2,025 is
the estimated source of funding requirement for the costs coming from the supplies and equipments
that will be used in the said business.
EXECUTIVE SUMMARY
This section presents the VMGO, the business model, the business and production
positions, and the parties supporting the study.
Vision, Mission, Goals and Objectives
Mission
1). To give a high quality product
2). To provide products with creative styles
3). To give the customer a good service.
Vision
We promote high quality products with good designs and services and to make a
friendly environment.
Goals
1) To build a strong relationship with customers.
2) To enhance the business skills and techniques through creativity.
3) To acquire the wants and needs of the producer, seller, and the customer.
Objectives
1). To make people happy.
2). To sell products with good service.
3). To gain income.
Business and Product Position
Our business is all about clock, this clock is developed by ABM - 1 called, “Time
Lane”. The location of the business is in the Mangaldan National High School Senior High
School Building 1, Ground floor. Our target consumers are every students, school faculties
and visitors in our school on that day. This clock is unique where you can design your own
clock.
ENVIRONMENTAL ANALYSIS
This section presents the industry analysis covering the following forces directly affecting
the proposed business: trend in the industry, the consumers, the competitors, market share, market
position, and marketing strategy.
Trend in the Industry
As of today one of major trends is about something new, unique and it is “in” in the taste
of millennial. Because a lot of youth are already exposed in modern lifestyle like using a different
customized or personalized things.
Consumer Analysis

Market Segmentation and Targeting
The target costumers of this business are the students, school faculties and visitors of
Mangaldan National High School, specifically the Senior High School Students.

Demand analysis
Anything that is unique and personalized is one of the demands as of today, especially in youth,
and then our target customers are students. So our product has a good outlook in entrepreneurial
week.
Competitor Analysis

Supply analysis
This product is for everybody because every customer has their freedom on how their
clock is and they are the one who will choose or suggest what we are going to put in the clock
that they going to buy.
Demand Forecast

Demand and supply forecast
We choose this product because it is quite unique. We think that our product is in
demand. Why? Because the youth of today is already exposed in using customized or
personalized things. So our target customers are the students, students that are youth. Thus, our
business has a greater possibility to be a new trend, and to gain profit.
Market Position
Market positioning has two factors, what are those? These are the price and quality. We
ensure that our product is affordable by the student. And even if it is at low price or affordable, we
make sure that it is a high quality product. We choose this kind of positioning because we are
thinking of costumers, to spend not bigger amount of money.
Market Strategy
We used advertisement as our marketing strategy using the flyer form and social media
sites to promote our product. Specifically, posting a photo that features our product and the details
about our product.
BUSINESS DESCRIPTION
This section will show the product description, equipment needed, form of the business
organization and the role of the owner. It described the product description to knowing more,
equipment needed in creating business, the size and scope of capitalization of the business and the
responsibility of the personnel to handle this operation.
Product Description
Clock, technically is a device for measuring and showing the time of day, or a decoration
on the side of a sock or stocking coming up from the ankle. One of the oldest human inventions,
meeting the need to measure intervals of time shorter than the natural units: the day, the lunar
month, and the year. Choose from a variety of colors and styles to match any home decoration
motif. Clocks needn't be just for telling the time but can be used to double up as photo frames too.
You can customize your own clocks with your own photos, images and messages. The frame of
the clock consists of a collage design so you can add more than 1 photo. Clocks are an important
part of our everyday lives and are needed in rooms in your household and in your office, so why
not make it personalized with smiling faces of people you love. Our mission is to give smile or
happiness to many people when they see the customized clock. Because “happiness is not a goal;
it is a by-product.”
Equipment/ Materials Needed


For Booth:
o Table
o Table Cloth
o Chairs
o Thumbtacks
Materials needed:
o Clock (Small, Medium, Large)
o Flathead screwdriver
o Tweezers
o Scissors
o Spray paint
o Color pens
o
o
o
o
Colored paper
Pencil
Rulers
Pen/Marker
ORGANIZATION PLAN
This section describes the form of the business organization, the liability of the owner, the
organizational structure, the role of the owner and the proposed salary.
Form of Business Organization
In this business, we, the owners are partaking in is Partnership, one of the forms of business
organizations. We choose partnership since we are working as a partner that composes of five (5)
members.
Role of the Owner(s)
John Cyndrick Rañola – He is a jolly person that knows how to do a sales talk, he easily
befriends the customer that will create as strong relationship between the customers. He will be
in-charge of entertaining the customers and will the promotional representative of our product.
Angelina C. Gregorio – She is a leader-type person. She knows how to interact with the
customers and she always try to do her best on the things she has to do. She will be in-charge of
handling the problems and will be one of the craftsmen for the product.
Vima Oca – She is an energetic lady and also a trustworthy one. She does her work properly
and tries not to do wrong on her work. She will be in-charge of handling the finances of the
business and also the one who will hold our profits also called as the cashier.
Joan Quinto – She is a friendly person and also an artistic one. She loves doing things out
of nothing and creates a beautiful output from it. She will be in-charge of doing our
products that will be requested by our customers and will serve as one of the craftsmen.
Jennilyn Rivo – She is a confident person that is good at promoting. She knows how to use
her words and she always puts a smile on her face. She will be in-charge of promoting our products
to the customers.
MARKETING PLAN
This section contains the following factors of the marketing mix: product, place, price,
promotion, people, packaging, positioning.
Product:
1. Time Lane
The product we have chosen is a DIY clock called “Time Lane”. Time Lane gives an
opportunity to its customers to make their clocks and/or watches more sentimental by adding a
personal touch to their product. They can customize their clocks by their own hands or by our team
provided with their own clocks and/or by their own chosen design.
Place
1. Building 1 of the Senior High School, Ground Floor
Our booth is located across the pathways of different students from Junior and
Senior High School. The products and services of our booth will be open for everyone.
Price
The price of our products will have a different price per size of their chosen clock size.
Here is the price list per size:
a. Small – Php 50.00 – Php 90.00
b. Medium – Php 100.00 – Php 140.00
c. Large – Php 150.00 – Php 200.00
Promotion
We promoted our products through the use of advertising, publicity, personal selling, and
sales promotion.
1. We advertised our products through the use of flyers.
2. The publicity was use to announce our product to the students through different social
media platforms.
3. Personal selling comes in when one of our members sold our products to our consumers
that haven’t been able to visit our booth that wants to avail our product.
4. Sales promotion was used when we added discount to our products.
People
The people whom are directly involved in the production with the group members,
including the target consumers are stated in the following:
Our group consist five individuals
1.
2.
3.
4.
5.
John Cyndrick Rañola
Angelina Gregorio
Vilma Oca
Joan Quinto
Jennilyn Rivo
Moreover, the people involved as customers include all the students, school faculties and
visitors of the Mangaldan National High School.
Packaging
The packaging is done using plastic wraps for neat and beautiful packaging of the
customized product.
Positioning
Since the event was held at the ground floor of the Senior High School building 1, we
placed our booth under the protection of roof but near an open space so the customers will have a
comfortable stay in our booth. Aside from that, we also prepared chairs for those who will wait for
their products to be finished.
Financial Plan
This section contains the different comprehensive evaluation of the business’ current pay
and future financial state by using current known variables to predict future income, asset values
and withdrawal plans.
START-UP EXPENSES AND CAPITALIZATION
Start-up Expenses
Supplies Expense
Start-up Funding
375
Liabilities
Transportation expenses
0
Accounts Payable
0
Other
0
Total Liabilities
0
Capital
Total Start-up expenses
375
Start-up Assets
Cash required
Other current asset
Total Assets
125
0
125
Owner
500
Total Capital
500
Total start-up Funding
500
Total Requirements
500
TIME LANE
Projected Statement of Comprehensive Income
For the Days Ended February 27-March 1, 2018
Gross Income
Service Revenue
Operating Expense
Supplies Expense
Total Operating Expenses
Net Income
P 800
P 310
310
P 1,110
TIME LANE
Statement of Changes in Equity
For the Days Ended February 27-March 1, 2018
Beginning Capital
Add:
Net Income
Less:
Withdrawal
Ending Capital
P0
1,110
0
P1,110
TIME LANE
Statement of Financial Position
For the Days Ended February 27-March 1, 2018
Assets
Liabilities and Owner's Equity
Accounts Payable
Current Asset
Cash
Accounts Receivable
P 375
Total Liabilities
450
Owner's Equity
Total Current Asset
825 Capital
Total Liabilities and Owner’s
Equity
Non-Current Asset
Equipment
100
Building (Stall)
500
P 315
315
1,110
P 1,425
Total Non-Current
Asset
Total Assets
600
P 1,425