ECOMMERCE BUSINESS PLAN
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Executive Summary
Digital Edge aims to provide specially curated Digital art prints to spruce up your living space. We provide various digital arts from Abstract to
Calligraphy art, and customize print pieces according to your tastes.
it will operate as an online business under peak efficiency where possible. Target market of customers which include teens and Young adults who
have an interest in digital art and operated and located online
The idea of selling digital art came to me as a result of my creating digital art as a hobby I had undertaken during the lockdown of 2020 Due to my
knowledge of Adobe Illustrator this resulted in a large quantity of high quality pieces being developed and I wish to turn this into a profitable venture
in order to support myself. Our long term prospects is to make this a fully successful ,profitable and viable business as to put profit back and
continue expansion leading to growth and further diversification. Its High Growth rate, High value addition with Annual Avg GR of 12% per annum
which mean for a low investment high return is guaranteed
Business Overview
BUSINESS MODEL
Monetization Strategy
Social media engagement conversion of Target market consumers into actual customers
Product / Industry
Digital Artworks/E-commerce
Target Market
teens and Young adults who have an interest in digital art and have cash to spend Thanks to pandemic
Sales Channel
Social Media Via Instagram And Eventually Facebook
COMPANY OVERVIEW
Brand Name
Digital Edge
Company Type
E-commerce Business Selling Digital Art Pieces
Domain Name
Digital Edge
Mission
to provide specially curated Digital artwork from Abstract to Calligraphy art for decoration, and customize print pieces according to your tastes.
Vision
a fully successful ,profitable and viable business as to put profit back and continue expansion leading to growth and further diversification wh
Value Proposition
Its High Growth rate, High value market Annual Avg GR of 12% per annum.high quality peices at competitive rates whilst maintaing healthy profit margins due to costcutting met
Brand Traits
in terms of brand personality framework we are sincerity ,excitement and competence
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PERSONNEL
ROLE
Hamza Hasan
Sana Hasan
Printasy
Bobby Arts
HIRE DATE
CEO,CFO,Creator,Founder
1/1/2021
Logistics,Marketing,Communications
2/1/1/2021
Printer Supplier
Frame Supplier
6/1/2021
6/1/2021
Market Analysis
NICHE SELECTION
Digital Art Pieces
Product Niche Overview
had idea due to creating digital art as a hobby I had undertaken during the lockdown of
2020 i made large quantity of high quality pieces being developed and I wish to turn this
into a profitable venture in order to support myself. its a high growth,high value market
and i have the key success factors the enable my competitive edge
Product Niche Rationale
Art retailers, virtual museums and peoples having the creative
skillsets. It’s a product oriented creative manufacturing industry
with outputs being digital art prints
Micro Niche / Sub Niche
Art
Type Of Niche
TARGET AUDIENCE
Core Audience
Segment 1
Segment 2
OVERVIEW
teens and Young adults who have an interest in
digital art and have the cash to spend thanks to
COVID-19 Reducing External Entertainment sources
Teens Who wish To redecorate their spaces with cool
and trendy works will spend hard earned savings upon it
as alternative to going out with friends in pandemic times
Young Adults With Great interest in arts spending
their hard earned cash on these pieces in the
manner of connoisseurs
FB AUDIENCE SIZE
10000-20000
5000-10000
5000-10000
Segment 3
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COMPETITORS
DOMAIN
MODEL
EST TRAFFIC
Market Leader
Viola Decor
Social Media Page 25 views a day
PRICING RANGE
3000-7000 per unit
Direct #1
Direct #2
Direct #3
Indirect #1
Indirect #2
Products & Services
OFFERING
DESCRIPTION
SEARCH VOLUME AMAZON PRICE RANGE
NA
NA
NA
NA
NA
Tripwire
Core Product
Cross Sell
Up Sell
Additional
UNIT COST / PRICING
TRIPWIRE
NA
NA
NA
NA
NA
CORE PRODUCT UP SELL
Target Price
1500-3000 per unit
Supplier Cost Of Product
3700 per 10 units
Total Cost Per Unit
Net Profit Per Unit
Profit Margin Per Unit
NA
NA
NA
NA
NA
CROSS SELL
870
1130
630
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Marketing and Operations Plan
MARKETING OVERVIEW
Primary Marketing Strategy
Primary Advertising Strategy
MARKETING BUDGET
DESCRIPTION
Aiming to capitalize on the current trends with regards to being able to
provide a wide specially curated pieces of art from abstract to
calligraphy with aims to expand in the future and include landscapes
and botanical
Social Media Ads Targeted towards Teens and young
adult demographic who have keen interest in these
products with the largest cash flows to spend on it
AMOUNT
NA
NA
15000
NA
15000
15000
10000
15000
Sales / Branded Content
SEO / Blog Content
FB / IGAds
Influencer Marketing
PR/Outreach/Social
Marketing Tools
Product / Lifestyle Photography
Niche Advertising
TECHNOLOGY BUDGET
Ecommerce Platform / Hosting
Apps / Plugins
PROVIDERS
Instagram,Facebook
Instagram,Facebook
ANNUAL COST
15000 per campaign
15000 per campagin
Website Design / Development
Email Opt In Software
Email Automation
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Funnel / LP Builder
Live Chat
User Generated Content /
Reviews
OPERATIONS
VENDOR
Manufacturer
Secondary Manufacturer
Shipping and Fulfillment
CONTACT INFO
Printasy
Bobby Arts
MXC Ltd
Financial Plan
STARTUP BUDGET
Business / Brand Set Up
Technology Costs
15000-30000
5000
Product Costs
70 per unit print,300 per unit framing
Content Costs
500 per product
Marketing Budget
15000 a month for a social media ad campaign when running one
Total Startup Costs
Break Even Point (# Of Core Units)
Payback Period
20870-35870
18.5-32 units
3 months -6 months
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REVENUE FORECAST
Traffic
Goal/Event
Conversion Rate
Transaction Rate
Customers
Average Order Value
Revenue
REVENUE FORECAST
MONTH 1
MONTH 2
0
0
0
0
0
0
0
0
0
0
0
0
MONTH 7
MONTH 8
MONTH 3
MONTH 4
MONTH 5
MONTH 6
10 10
100 100
100 100
10(NM) 10
MONTH 9
15000(NM)
15000
15000(NM)
15000
MONTH 10 MONTH 11 MONTH 12
Traffic
Goal/Event
Conversion Rate
Transaction Rate
Customers
Average Order Value
Revenue
REVENUE FORECAST
YEAR 1
YEAR 2
YEAR 3
YEAR 4
YEAR 5
Traffic
Goal/Event
Conversion Rate
Transaction Rate
Customers
Average Order Value
Revenue
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