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Bo M 105 MCQ 2019 pattern-converted
Mba (Savitribai Phule Pune University)
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Basics of Marketing (105) MCQ: 2019 Pattern
Chapter 1 – Introduction to Marketing
Q1) When backed by buying power, wants become ________.
a. demands
b. self-esteem needs
c. social needs
d. physical needs
Q2) The ________ concept holds that achieving organizational goals depends on knowing the needs and
wants of target markets and delivering the desired satisfaction better than competitors do.
a. product
b. production
c. marketing
d. equity
Q3) The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy
enough of the organization’s products.
a) production
b) selling
c) marketing
d) holistic marketing
Q4) If actual performance exceeds the expected performance of the product, then customer is
a) Satisfied
b) Dissatisfied
c) Delighted
d) Neutral
Q5 The term marketing myopia was coined by ------a) Philip Kotler
b) Henry ford
c) Theodore Levitt
d) None of these
Q6 Which of the following would be an appropriate definition for a need?
a. The form taken by a human need as shaped by culture and individual personality
b. Human wants that are backed by buying power
c. Any activity or benefit that one party can offer to another
d. A state of felt deprivation
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Q7 The most crucial and first step in marketing process is________________
a. Designing a marketing strategy
b. Create customer delight
c. Understanding customer needs and wants
d. Capturing value from customers
Q8) Which of the following marketing management concepts is most likely to lead to marketing myopia?
a. customer-driving marketing
b. selling
c. societal marketing
d. production
Q9) The ________ concept holds that achieving organizational goals depends on knowing the needs and
wants of target markets and delivering the desired satisfaction better than competitors do.
a. product
b. production
c. marketing
d. holistic
Q10) The ________ concept holds that firms must strive to deliver value to customers in a way that
maintains or improves both the consumer's and society's well-being.
a. equity
b. selling
c. marketing
d. societal marketing
Chapter 2:- Marketing Environment
Q11) The ___________ consists of the factors that affect consumer purchasing power & spending patterns.
a. demographic environment
b. economic environment
c. cultural environment
d. consumer environment
Q12) Which of the following is not part of the microenvironment?
a. Cultural forces
b. Intermediaries
c. Customers
d. Suppliers
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Q13) Which of the following is not a trend in the natural environment of concern to marketers?
a. Changing consumer spending patterns
b. The increased cost of energy.
c. A shortage of raw materials.
d. Increased pollution.
Q14) Company's microenvironment does not include _____________
1. The company
2. The marketing intermediaries
3. Demographic forces
4. The organization's suppliers
Q15) The groups within a company such as top management, finance, and R&D are called as …………..
1. External environment
2. Demographic environment
3. internal environment
4. macro environment
Q16) Which of the following factors do not affect the economic environment for organizations?
a. Value added tax.
b. Inflation.
c. Exchange rates.
d. Disposable income.
e. Donations to charities.
Q17) Which of the following statements on the technological environment is incorrect?
a. The technological environment is changing rapidly.
b. There is increasing regulation pertaining to new innovative technologies.
c. The growth of the Internet is well structured and regulated.
d. Research and development is critical to innovation.
Q18) Firms that take aggressive actions to affect the public’s and forces in their marketing environment are
embodying a ___________________
Marketing management perspective.
Selling concept perspective.
Marketing concept perspective.
Environmental management perspective.
Q19) Taking a defensive approach to managing existing products rather than bear the expense of
introducing new technologies is typical of which trend in the technological environment?
Increased regulation.
High R&D budgets.
The fast pace of technological change.
Concentration on minor improvements.
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Q20) The process of collecting information about the external marketing environment is ___________
environmental management.
environmental scanning.
marketing management.
marketing research.
Chapter 3:- Segmentation, Target Marketing and positioning
Q21) ________ is the set of benefits a company promises to deliver its consumers to satisfy their needs.
a) A value proposition
b) USP
c) Niche marketing
d) Target marketing
Q22) Market positioning can be defined as:
a. Arranging for a brand to occupy a clear place relative to competing products in the minds of
b. Classifying distributors according to the status they give to the products they carry.
c. Organizing markets into different levels of desirability for the company to target.
d. Promoting a brand to appear to be something consumers want.
Q23) Social class, lifestyle and personality are the segmentation variables in which category?
a) Geographic
b) Behavioural
c) Demographic
d) Psychographic
Q24) ………….. is the assessment of total sales opportunities (entire market size) existing in a specific market
a) Market positioning
b) Market share
c) Market potential
d) Value Proposition
Q25) …………………… is a statement that describes how your product or company is different (and hopefully
better) than the competition.
a) Target Marketing
b) Unique Selling Proposition (USP)
c) Market Positioning
d) Value Proposition
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Q26) Selecting which segments of a population of customers to serve is called ________.
a. customization
b. market segmentation
c. target marketing
d. positioning
Q27) The groups of people who affect the company prospect directly in micro environment are ________
a. Customers
b. Suppliers
c. Competitors
d. All of the above
Q28) Niche marketers' objective is to understand their customers' need so well following which the
customers are ________
Willing to pay a premium
Reluctant to pay a premium
Not willing to buy at even discounts
None of the above
Q29) __________ represents the percentage of an industry, or market's total sales, that is earned by a
particular company over a specified time period
a) Market positioning
b) Market share
c) Market potential
d) Value Proposition
Q30) A firm following a ___________ strategy attempts to convince customers to pay a premium price for
its goods & services by providing unique & desirable features.
a) Target Marketing
b) Differentiation
c) Market Positioning
d) Value Proposition
Chapter 4:- Consumer Behaviour
Q31) Which of the following is not a role in the business purchase decision process?
a. Influencer.
b. Decider.
c. Player.
d. Initiator.
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Q32) Which of the following is not a stage in the consumer decision-making process?
a. Evaluation of alternatives.
b. Post-purchase evaluation.
c. Purchase decision
d. Perception of need.
Q33) ……………… refers to the research which is conducted online about a product or service before taking
any action i.e. searching for mobile reviews before making a purchase
a) Moment of Truth
b) Zero Moment of Truth
c) First Moment of Truth
d) Actual Moment of Truth
Q34) Listing alternatives that will solve the problem at hand and determining the characteristics of each
occurs during which stage of the final consumer’s decision process?
a) Information search
b) Purchase
c) Evaluation of alternatives
d) Post purchase
Q35) Mr. Lopez buys goods and services for use in the production of products that are sold and supplied to
others. The behaviour of Mr. Lopez is called as ________.
a) consumer buying behaviour
b) post-purchase dissonance
c) retail buyer behaviour
d) business buyer behaviour
Q36) The buying process starts when the buyer recognizes a _________.
a) Product
b) an advertisement for the product
c) a salesperson from a previous visit
d) problem or need
Q37) ________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of
goods, services, ideas, or experiences to satisfy their needs and wants.
Target marketing
Psychographic segmentation
Product Differentiation
Consumer behaviour
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Q38) Institutional markets consist of people who buy products and services for personal use.
a) True
b) False
Q39) Which of the following is not a step of the buyer decision process:
a) Information search
b) Brand identification
c) Evaluation of alternatives
d) Post purchase behaviour
Q40) Dissonance reducing buying behavior means _____________
a. When the consumer is angry
b. When the consumer is dissatisfied with his purchase
c. When the consumer is satisfied
d. None of these
Chapter 5:- Marketing Mix
Q41) The set of tactical marketing tools that the firm blends to produce the response it wants in the target
market is called the ________.
a. TQM
b. marketing effort
c. product mix
d. marketing mix
Q42) McCarthy’s four broad types of marketing mix tools include Product, Price, Place & …………
a. People
b. Process
c. Promotion
d. Physical evidence
Q43) The stage of the PLC where number of competitors increase is ……..
a) introduction
b) decline
c) competition is always there
d) growth
Q44) Broadly defined, products include all of the following except…….….
a) experiences.
b) services.
c) ideas.
d) Persons
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Q45) A PLC curve that rises rapidly then falls quickly is indication of a ……
fashion product
Q46) The term marketing mix was coined by -----a) Kotler
b) Taylor
c) Neil H Borden
d) Theodore Levitt
Q47) A …………. is a form of product that consists of activities, benefits, or satisfactions offered for sale that
are essentially intangible and do not result in the ownership of anything.
physical object
Q48) The product life cycle describes the stages a new product goes through in the ………..
introduction phase
test market
product development
market place
Q49) During the introduction stage of the PLC, sales gradually increase and ………...
competition becomes tough
Profit is minimal
more investors are needed
sales people are brought to push the product
Q50) The marketing objective for the maturity stage of the PLC is to ……………..
maintain brand loyalty
stress differentiation
deletion of products
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