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Using Adjectives & Adverbs to Add Clarity
Adding adjectives and adverbs to your writing and speaking will give what you want
to say more clarity, color and specificity. Example:
o This is a segment of our business.
o This is a profitable segment of our business.
o This is an extremely profitable segment of our business.
Adjectives = what kind of + noun
Adverb = how + verb / adjective
Take 5 minutes to write a list of adverbs and positive & negative adjectives. Use only
business vocabulary (i.e., “large,” not “fat” / “disappointing,” not “sad”):
Positive Adjectives
Negative Adjectives
Adverbs
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The most common adverbs are words that many people don’t recognize as adverbs,
because they don’t have the –ly ending. Here are a few:
also
most
so
even
only
still
just
pretty
very
more
really
well
Other very common adverbs are adverbs of frequency: words like never, sometimes,
often, usually, normally, always, etc.
Review your sentences on the previous page. Would any of them be better with the
adverbs discussed on this page?
B. Intensifiers
An adjective or adverb that makes a word/phrase bigger or stronger or otherwise
more intense is called an “intensifier.” Some of the words on your list and in the table
above are intensifiers. See if you can make the sentences below more intense, and
then even more intense. Example:
More intense — This is an extremely profitable segment of our business.
Intense — This is a quite profitable segment of our business.
Basic — This is a segment of our business.
More intense —
---------------------------------------------------------------------------Intense —
-------------------------------------------------------------------Basic — Our losses last year were unacceptable.
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More intense —
---------------------------------------------------------------------------Intense —
--------------------------------------------------------------------Basic — We make parts for the auto industry.
More intense —
---------------------------------------------------------------------------Intense —
--------------------------------------------------------------------
Basic — Our technology sets us apart.
C. Free Speaking
Look at one item in the room and describe it using both an adverb and an adjective:
___________________________________________________________________
Look at one person in the room and describe him/her using both an adverb and an
adjective:
___________________________________________________________________
Think about your last holiday and describe something you did using both an adverb
and an adjective:
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
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— Key —
Adjectives & Adverbs in Speaking & Writing
Here is a corpus list of the most common adjectives used in Business English:
Positive
Negative
Neutral
Work / Business
Money
Technology
New
defective
senior
corporate
financial
digital
mobile
aggressive
further
strategic
monetary
technical
Best
critical
personal
internal
fiscal
automotive
successful
disappointing
applicable
competitive
electronic
available
environmental
regulatory
profitable
economic
independent
specific
organizational
pretax
cellular
relevant
unidentified
promotional
payable
graphical
appropriate
mutual
statutory
leveraged
mechanical
responsible
ordinary
industrial
outstanding
previous
operational
systematic
additional
managerial
effective
complimentary
antitrust
exclusive
interpersonal
confidential
flexible
analytical
organic
important
tough
liable
sustainable
functional
entrepreneurial
strong
replaceable
genetic
Here is a corpus list of the most common adverbs used in English:
also
actually
again
ahead
almost
already
altogether
always
anyway
automatically
basically
below
briefly
carefully
certainly
clearly
closely
completely
constantly
currently
daily
deeply
definitely
deliberately
directly
early
easily
effectively
else
elsewhere
equally
especially
essentially
eventually
ever
everywhere
exactly
extremely
fairly
finally
forth
frequently
fully
generally
gently
greatly
hardly
highly
honestly
hopefully
however
immediately
initially
instead
likely
literally
mainly
merely
moreover
mostly
naturally
nearly
necessarily
never
normally
obviously
occasionally
often
originally
perfectly
personally
physically
possibly
previously
primarily
probably
properly
quickly
rarely
rather
readily
really
recently
regularly
relatively
roughly
seriously
significantly
similarly
simply
slightly
slowly
sometimes
somewhat
soon
specifically
strongly
successfully
suddenly
terribly
therefore
thus
together
too
totally
truly
twice
ultimately
unfortunately
usually
very
virtually
widely
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Trainer’s Notes:
Linguist Paul Nation defines a fluency activity as something that “is time out from
learning new items and is a time for getting good at using what is already
known.”1 One area of vocabulary that even A2-level language learners know well
is adjectives: most of them can describe a car, picture, etc., using a wide range of
common adjectives. They also know the most common adverbs, but they don’t
realize that they are adverbs. This exercise allows PPTs to use what they already
know to improve their spoken and written fluency, with the goal of creating a
language habit that will be manifested in spontaneous speaking.
The trainer should distribute pages 1-2 and have the PPTs do the activities.
Once they are completed, the trainer should distribute pages 3-4. This will reveal
the list of the most common adverbs after they have already searched their
memories for adverbs (presumably, anything they can add –ly to). At this point,
they can continue with the sentence building activities using these adverbs. If you
feel they’re struggling too much, you can distribute page 5 and let them use this
list as prompts for their sentences; otherwise, save it until the end of the activity.
You should also explain what a “corpus” is.
Throughout, take opportunities to demonstrate why liberal use of adjectives and
adverbs make speech more compelling, and discuss degrees of intensifiers to
check their impulse to add “extremely” or “very” to every sentence. This would
also be a good place to introduce common British adverbs such as “rather” and
“quite,” and contrast them with more American ones like “really” and “pretty.”
At the conclusion, if the PPTs do well with Free Speaking, give them more items,
people, topics, work-related problems, etc., to describe.
Notes:
1. Nation, P. (2007). The four strands: Innovation in Language Learning and
Teaching, 1-12, page 7. Retrieved from:
http://www.victoria.ac.nz/lals/about/staff/publications/paul-nation/2007-Fourstrands.pdf
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