Discussion Writing Learning Intentions Introduction Conclusion 7 Steps to Writing Success: Persuasive Writing Persuasive Devices Endings with Impact Link to Opening Your introduction (sizzling start) sets up a scenario. Your ending should link back to that. Link to Opening Link to Opening Paint a Word Picture The ending paints a picture in the reader’s mind that supports the points made in the text. Paint a Word Picture Paint a Word Picture Activity Call to action The ending tells the reader exactly how they can make a difference. Look at these examples and discuss how the writer has transformed a boring conclusion into a call to action. Call to action Call to Action Activity Endings with Impact Learning Review