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Blue Ocean Strategy example

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COVID-19
dine-in
COVID-19
social
distancing
quarantine or
self-isolation
F&B
Food & Beverages
is everplate a blue ocean
strategy company?
INNOVATION
CLOUD
KITCHEN
A PACKAGE OF
SOLUTIONS
more orders
less time
A PACKAGE OF
SOLUTIONS
plug & play
brands
diversify stream of
revenue
CLOUD
KITCHEN
THEORETICALY
all the industries in existence today- the
known market space
all the industries not in existence today-the
unknown market space
cut-throat
industries
unexplored and untainted by competition
competition
in
existing
companies compete fiercely for a greater
share of limited demand
create new demand.
develop uncontested market space
market-competing strategy divides existing
wealth between rival companies
ample opportunity for growth that is both
and rapid
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