2. Introduction There were some kind’s Fast moving consumer goods to buy to the customer. Most of
the customers are involved in FMCG purchase with import brand and also multinational company.
Anyway, there is a change to improve the local product with high profit and customer's peaceful mind.
In the word, Uniliver’s brands were used 160 million times a day, the brands proving a feeling to keeping
a clear your home, fresh. Actually, that brands are part of life of everyone. In the global market, Uniliver
offers 400 brands under the 14 categories. Only the one company doesn’t touch with so many peoples
but Uniliver. In Sri Lanka, Uniliver was established in 1938 with a brand of Sunlight, Pears Rose and Lux.
Uniliver is the market leader of FMCG good by proving 29 strong brands under the 03 operation as home
care, personal care and Foods. The companies know the success of this business by understanding the
consumer’s ideal needs and wants. Its product categories are Household care, fabric cleaning, skin
cleansing, skin care, oral care, hair care, tea, spreads, toilet cleaning, personal grooming, water. Uniliver
brands are Astra, Axe, Bru, Ceylonta, Clear, Close Up, Comfort, Domex, Dove, Fair & Lovely, Flora, Knorr,
Laojee, Lipton, Lifebuoy, Lux, Marmite, Pears, Ponds, Pureit, Rexona, Rin, Signal, Sunsilk, Sunlight, Surf
Excel, Vaseline, Vim and Wonderlight.
Product level and Vision and Mission statements
3.2.1 Product level Product can be tangible, intangible service and idea which offer to satisfy the
consumers’ need and wants. The product can be different via following stage.
3.2.2 Vision and Mission statements
3.2.2.1 Vision Helping people to look good, feel good and get more out of life. (Source http://www.unilever.com.lk/aboutus/ourhistory/)
3.2.2.2 Mission "Unilever's mission is to add Vitality to life. We meet everyday needs for nutrition;
hygiene and personal care with brands that help people feel good, look good and get more out of life.”