“Enabling ecommerce”
Founded: 2011 in
Gurugram, India
Category: Supply
chain, logistics, &
delivery
Primary office:
Gurugram, HR (India)
Core technical team:
Gurugram, India
Status: Private
OVERVIEW
 Provides a supply chain service and a fulfillment platform
for digital commerce
 Offers logistics services to numerous e-commerce
companies (Delhivery, 2020)
 Offers warehousing, payment collection and processing,
last-mile delivery, reverse logistics, vendor-to-customer
shipping, customized logistics solutions, and third-party,
transit warehousing, and technology integration (Delhivery,
2020)
PERFORMANCE METRICS
 Valuation – $1.6 billion (Pitchbook, 2020)
 Revenue – $221 million est. (Owler, 2019)
Employees: 40,000+
(est.)
ACHIEVEMENTS
 Shipped more than 55 million e-commerce packages across
2000 cities in India (Srinivasan et al., 2019)
Amount raised: $934.6
 Received the Young Turk Start-up of the Year Award
million (9 rounds –
(2016), Mahindra Transport Excellence Award (2018), and
September 2019)
ET Startup of the Year Award (2019) (“ET Startup…”.,
2019)
 India’s largest network of express parcel transportation
(Crunchbase, 2020)
Sells (Delhivery, 2020)

Consumer-to-consumer and business-to-business logistic courier service provider

Delhivery Express – last-mile delivery operations and self-owned, integrated pickup

Delhivery Fulfillment – more than 75 fulfillment centers across the country

Delhivery Freight – offer both full- and partial-truckload services

Delhivery Cross-border – via Starfleet, clients are able to sell and buy inventory
worldwide

End to end solutions across the entire digital commerce value chain
Description of customer value proposition:
Type of innovation:
Channels

User-friendly online interface for shippers (Delhivery, 2020)

Partnership with CedCommerce as a shipping method for Magneto 2 (“Delhivery
Shipping…”, 2018)

Open API integration with business partners (Delhivery, 2020)

Affiliate marketing (Srinivasan et al., 2019)
Competencies

Founder-led management team (Delhivery, 2020)

Artificial intelligence – software algorithm for recognizing fake products and other
ongoing projects such as methods to reconcile inaccurate addresses, prioritization of
deliveries based on individual customer behavior, and prediction of the demand for
certain products during festival sales (Srinivasan et al., 2019)

The optimization of delivery costs (which mainly depend on physical and technology
infrastructure, transportation, and salaries of staff) using data science and software

Elastic Stack is utilized to analyze collected data points from Delhivery’s delivery
network and aid in efficient delivery (“Delhivery: Powering…”, 2020)
Resources
Assets

75 fulfilment centers, 24 automated sort centers, 2500+ direct delivery centers, 8000+
partner centers, and 14000+ vehicles (Delhivery, 2020)

An algorithm designed to advise field executives on the most efficient delivery routes –
executives can now deliver more than 35 packages per day (Srinivasan et al., 2019)

Platform is highly secure

Partnerships – an 8% stake in Delhivery was bought by the Canada Pension Plan
Investment Board (CPPIB) in 2019 for $115 million from an existing investor
Processes

24/7 delivery service, 365 days a year (Delhivery, 2020)

Constellation – an extension of the company’s delivery and pickup network for
entrepreneurs that want to manage their own freight/parcel delivery and pickup business
(Delhivery, 2020)

Cosmos – a partner of the company that is a neighborhood-store network which offers
doorstep delivery to customers that are close by (Delhivery, 2020)

Integrated with several tools such as CoMS and Order Management Systems (Delhivery,
2020)

Easy infrastructure setup for those who want to operate a Delhivery franchisee – booking
points may be created in an existing store business, and training sessions for booking
panels from a partner support team are available (Delhivery, 2020)
Priorities

B2B acquisitions in order to grow beyond just e-commerce-related operations – earlystage talks have been held with Gati and Blue Dart, both of which have strong relations
with corporations and conglomerates that would aid Delhivery in long-term sustainability
(Srinivasan et al., 2019)

Improve AI algorithms for more efficient deliveries

Scale up the delivery process through the infusion of drones and electric vehicles into the
supply chain, as 45% of the delivery cost is allocated for drivers’ salaries (Srinivasan et
al., 2019)

Grow end-to-end supply chain platform and increase e-commerce market share
investment to SMEs and enterprise consumers

Expand the reach and efficiency of transportation operations
Assertions That Best Describe What the Company Did to Scale Early, Rapidly & Securely
1. Increase the company’s value by continuously seeking and receiving funding to support
the company’s plan to scale and improve its image in the marketplace
2. Continuously improve the user interfaces and applications that directly influence the
entirety of the customer experience including personalized content, quality messaging,
and the delivery and returns process to increase sales
3. Develop and sell products that address a problem, job to be done or a need that is shared
by a large and growing number of individuals and organizations in various regions to
increase sales
4. Enter a new market by partnering with or purchasing local firms to increase sales
5. To increase value, attain stakeholders’ trust by improving cybersecurity of the company
and the players it works with
Which key assertions the company has implemented to scale and how:
Delhivery has incorporated key scale assertion 68 (invest in company cybersecurity that
improves cybersecurity of all members of the company value chain) into their value propositions
by incorporating a number of cybersecurity measures in its business model to ensure the data of
their customers remains safe. The company collects as little personal information about
customers as possible (a strategy used by many large corporations to decrease of potential
breaches would have) including their phone number and address. This information is used to
conduct data analysis, including trend analysis, consumer search and analytics, and anonymize
personal information; it is also used to prevent fraud and other liabilities (Delhivery, n.d.).
Delhivery maintains strict technical measures, especially with regards to infrastructure, data, and
network security to protect customer information from loss (Delhivery, n.d.).
Delhivery has also incorporated key scale assertion 56 (enter a new market by partnering with or
purchasing local companies) into their value propositions by taking over Aramex India’s local
operations (Pradhan, 2019). The Saudi logistics company provides logistics for large ecommerce companies like Amazon. The company overtook Aramex India’s delivery and pick-up
shipment processes in 2019 for an undisclosed amount (Pradhan, 2019).
References
2018. Delhivery Shipping Method For Magento 2. [ebook] pp.1-3. Available at:
<https://marketplace.magento.com/media/catalog/product/ced-module-delhivery-1-0-0ce/user_guides.pdf> [Accessed 18 April 2020].
Crunchbase. 2020. Delhivery. [online] Available at:
<https://www.crunchbase.com/organization/delhivery> [Accessed 18 April 2020].
Delhivery. 2020. [online] Available at: <https://www.delhivery.com/> [Accessed 18 April 2020].
Elastic. 2020. Delhivery: Powering Operational Excellence for Third-Party Logistics with
Elasticsearch Service On Elastic Cloud. [online] Available at:
<https://www.elastic.co/customers/delhivery> [Accessed 19 April 2020].
ETtech. 2019. ET Startup Awards 2019: Delhivery Has Upended the Highly-Fragmented
Logistics Industry. [online] Available at:
<https://tech.economictimes.indiatimes.com/news/startups/et-startup-awards-2019delhivery-wins-startup-of-the-year/70322313> [Accessed 19 April 2020].
Global SERS. 2020. Scale Assertions. [online] Available at: <https://globalgers.org/scale/scaleassertions/> [Accessed 17 April 2020].
Owler. 2020. Delhivery. [online] Available at: <https://www.owler.com/company/delhivery>
[Accessed 18 April 2020].
PitchBook. 2020. Delhivery Company Profile: Valuation & Investors. [online] Available at:
<https://pitchbook.com/profiles/company/59232-16> [Accessed 18 April 2020].
Pradhan, D. (2019). Logistics Startup Delhivery Acquires Aramex's India Business. [online]
Inc42 Media. Available at: https://inc42.com/buzz/logistics-startup-delhivery-acquiresaramexs-india-business-report/ [Accessed 22 Feb. 2020].
Srinivasan, R., Rachakonda, S. and Kovid KR, R., 2019. Delhivery: Leveraging The Platform.
[ebook] Bangalore: Indian Institute of Management, pp.1-4. Available at:
<https://hbsp.harvard.edu/product/IMB789-PDF-ENG?itemFindingMethod=Other>
[Accessed 18 April 2020].
Contributors

Gangadhar Atchut Kumar Sagubandi