Lilyrose Educational Foundation Inc.
A. Mabini Avenue Tanauan City, Batangas
“Love Bites”
(Bite-Sized Delicacies)
In Partial Fulfilment of the Requirements in Basic Functions
of Management and Entrepreneurship
Proponents:
Destor, Daniela Marie E.
Malabanan, Sebastian A.
Motilla, Renziel Althea M.
Perez, Kate Addriane R.
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TABLE OF CONTENTS
Pages
EXECUTIVE SUMMARY
1.1 Introduction .......................................................................................... 1
1.2 Market ................................................................................................. 1
BUSINESS DESCRIPTION
A. Mission Statement ............................................................................... 3
1. Type of Business ...................................................................... 3
2. Name ......................................................................................... 3
3. Location .................................................................................... 3
4. Product Description .................................................................. 4
5. Position ...................................................................................... 4
6. Pricing Strategy ......................................................................... 4
MARKET AND INDUSTRY ANALYSIS
A. Customer Profile .................................................................................... 4
B. Market Segment .................................................................................... 4
SALES AND MARKETING
A. Methods of Sales ................................................................................... 4
B. Advertising and Promotion .................................................................... 5
C. Slogan ................................................................................................... 5
D. Character/ Spokesman.......................................................................... 5
MANAGEMENT
A. Ownership ............................................................................................. 5
B. Curriculum Vitae .................................................................................... 5
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Executive Summary
Introduction
Love Bites is determined to be the best provider of homemade chocolates
at value pricing and it will also serve as a place for business professionals to hold
meetings in a relaxed environment. Customers will enjoy the comfy environment
as well as homemade chocolates and free wireless internet. Love Bites expects to
catch the interest of a regular loyal customer base with its broad selection of
chocolate products like dark chocolates, white chocolates and milk chocolates.
Love Bites aims to offer its products at a competitive price to meet the demand of
the middle-to higher-income local market area residents and tourists.
Market
Love Bites wants to establish a regular customer base, and will therefore
focus its business and marketing on local residents, which will be the dominant
target market. This will establish a healthy, consistent revenue base to ensure
stability of the business. High prominence and competitive products and service
are critical to capture this part of the market.
Business Description
A. Vision Statement
Our vision for the future is to become a leading international chocolatier
that emphasises on excellence and perfection by creating the finest and
the most indulgent chocolates with our spirit of innovation .
B. Mission Statement
We are passionate about the art of chocolate-making and we are
continuously striving to create perfect premium chocolates that will put a
smile on our customers’ face. We will continue to use nothing but the finest
quality ingredients and implement strict operational procedures to ensure
that the chocolates produced are perfect.
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1. Type of Business - Corporation
2. Name – “Love Bites”
We chose this kind of business for the celebration of Valentines Day.
We are awared that chocolate is the alltimefavourite of each one of
us. This is the appropriate food for those couples that are dating.
3. Location – Lilyrose School (Ground Floor)
4. Product Description
Love Bites have developed different selection of chocolates
with various toppings and coatings. The estimated shelf life of this
product is up to 1 week on the shelf and 2-3 weeks when refrigerated.
It is made from a specially created mixture of chocolate that can be
bought plain, with nips, nuts sprinkles, or marshmallows.
We also decided to make the chocolate small in order to:
1. Create portion control
2. Not waste a lot in case they don’t like it
3. Be able to produce many
4. Avoid “umay” and/or “sawa”
5. Pricing Strategy
Ingredients
Quantity per servings
Sub-Total
Chocolate
30 pcs at 30 servings
Php 5.00
Marshmallows
1 pack at 50 servings
Php 1.20
Sprinkles
1 pack at 25 servings
Php 1.20
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Subtotal price
Php 7.40
Add markup (20%)
Php 4.44
Total: price
Php 11.84
Market Industry Analysis
A. Costumer Profile
The target market of Love Bites are the customers who loves relaxing
environment that will meet their expectation in such great manner of our
courageous fulfilment. Our expected customers are between the ages of 5 and
above. Who has a sweet tooth and enjoys eating chocolate.
C. Market Segment
1. Target Market and Demographics
The target markets of Love Bites are the customers who love relaxing
environment that will meet their expectation in such great manner of our
courageous fulfilment. Our expected customers are between the ages of 5
and above. Who has a sweet tooth and enjoys eating chocolate.
2. Competition
Based on our research, Ralfe Gourmet Chocolate is one of our
greatest competitor. Ralfe Gourmet Chocolate is all about its founder,
RacquelChoa from Cebu, known as the Chocolate Queen of the Philippines
and determined to put the Philippines on the map as a cocoa nation. In her
“Chocolate House” in Cebu City, she not only roasts and grinds cocoa
beans but also ferments and dries them, after they arrive fresh from the
surrounding farms.
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Sales and Marketing
A. Methods of Sale
Love Bites will have necessary permits needed to operate our
business. We will also have our business to draw attention to the
prospective customers. Our product comes with a selection of chocolates
like milk chocolate, dark chocolate, coated chocolate and many more. Our
product also offers more because our product is affordable, delicious and
we make sure that our ingredients are always fresh. We will also offer
promos that will benefits both our customer and our business. As for our
suppliers, we will make sure that we have an alternative one in case that
our main supplier does not have enough of our ingredients for making our
product, we can still have it through our alternative one. We will make sure
that we will be giving the wants and needs of our customers by having an
innovation in our product but can still be affordable.
B. Advertising and Promotion
To bring attention to our booth, we produced flyers that were
distributed to many students and stuck onto some walls of Lilyrose School in areas
that are commonly visited by people. We also conducted our survey to whoever
we would see in order to bring awareness of our upcoming booth. Our flyers
contain the dates of the event so they know when it is going to happen in advance.
We included a small amount of mini flyers that have a promo that if found, shall be
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brought to the booth in exchange for a free piece. This will also push them to look
for more and hopefully go to our booth whether they find any or not.
C. Slogan
Our slogan is “delight in every bite” due to the fact that every piece
we make will bring delight and enjoyment. We are confident that they will be
satisfied by our chocolate even if the pieces that we make are small and bite sized.
Management
A. Ownership
Our booth is a corporation between the four entrepreneurs Renziel Althea M.
Motilla, Kate Addriane R. Perez, Daniela Marie E. Destor, and Sebastian A.
Malabanan. We brainstormed and put all of our ideas together to form our product
and management. Each of us has our own roles and responsibilities to attend to
and all decisions are approved together.
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B.Curriculum Vitae
RENZIEL ALTHEA M. MOTILLA
890 Trapiche 4, Tanauan City Batangas
renzielalthea25@gmail.com
OBJECTIVES

To enhance my educational skills

To solve problems in a creative and effective manner
EDUCATIONAL BACKGROUND
Daughters of Mary Immaculate School : Kindergarten 1
S.Y 2005-2006
Multiple Intelligence Learning Center
: Kindergarten 2
S.Y 2006-2007
Preparatory
S.Y 2007-2008
Lilyrose School
: Elementary
S.Y 2008-2014
Junior Highschool
S.Y 2014-2018
PERSONAL INFORMATION
Name
: Renziel Althea MoncayoMotilla
Birthday
: June 25, 2001
Religion
: Roman Catholic
Mother’s Name
: Melanie Moncayo-Motilla
Occupation
: Employee
Religion
: Roman Catholic
Father’s Name
: Renato BaradasMotilla
Occupation
: N/A
Religion
: Roman Catholic
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KATE ADDRIANE R. PEREZ
280 Brgy. Mabini, Tanauan City Batangas
perez.addriane@gmail.com
OBJECTIVES

To acquire knowledge through trials and experience

To provide ideas and solutions with innovation and creativity
EDUCATIONAL BACKGROUND
Secondary
:
Lilyrose Educational Foundation Inc.
A. Mabini Ave. Tanauan City, Batangas
SY: 2014-present
Primary
:
Lilyrose Educational Foundation Inc.
A. Mabini Ave. Tanauan City, Batangas
SY: 2012-2014 (5th& 6th Grade)
Batangas College of Arts and Sciences
MataasnaKahoy, Lipa City, Batangas
SY: 2011-2012 (4th Grade)
Mittelstadt Elementary School
7525 Kleingreen Ln, Spring, TX
SY: 2005-2011 (Pre-K to 4th Grade)
PERSONAL INFORMATION
Name
: Kate Addriane Reyes Perez
Birthday
: 14 December 2000
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Religion
: Iglesia Ni Cristo
Father’s Name
: Roque Briones Perez
Occupation
: Recruitment Manager
Religion
: Iglesia Ni Cristo
Mother’s Name
: Marife Reyes Perez
Occupation
: Consultant Officer
Religion
: Iglesiani Cristo
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DANIELA MARIE E. DESTOR
Block 32 Lot 12 Section 8 Blue Isle Filinvest ,Sta. Maria
Sto. Tomas Batangas City
Mobile No: 09129442056
e-mail Address: danielamarie1901@gmail.com
CAREER OBJECTIVES


To improve my technical and personal skills
To explore in an environment of growth and excellence to meet personal and
organizational goals.
EDUCATIONAL BACKGROUND
Secondary
:
Lilyrose School
Tanauan City, Batangas
SY: 2014-2020
Primary
:
Sta.Rita Elementary School
Brgy.Sta.Rita, Batangas City
SY: 2008-2014
PERSONAL INFORMATION
Age
: 17 yrs. Old
Sex
: Female
Date of Birth
: October 19, 2001
Place of birth
: Laurel, Batangas City
Religion
: Roman Catholic
Civil Status
: Single
Father's Name
: Giovanni R. Destor
Occupation
: Pipefitter
Mother’s Name
: Aurea E. Destor
Occupation
: Sales Agent
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