Valdez,Daniel 2-BSBA-MM 1. Why Should We Study Global Marketing? As a marketing student, studying global marketing is important because it gives as an insights on planning, producing, placing, and promoting a business' products or services in the worldwide market. 2. What is Global Marketing Environment? Is composed of the actors and forces that affect a company's ability to operate effectively in providing services and products to its customers. 3. Define Local, Regional and Global Economy? Local Economy - refer to market and networking systems that are part of a specific community. Regional Economy - the just ,fair, transparent, accessible and moderate economic system and range of economic activity in a regional area of a country Global Economy - refers to the interconnected worldwide economic activities that take place between multiple countries.