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PRESENTATION
Methods, Models, Tools and Language
Training you to succeed globally – www.targettraining.eu
A TARGET TRAINING PUBLICATION
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CONTENTS
ABOUT THIS EBOOK ........................................................................................ 3
HOW TO USE THIS EBOOK ............................................................................... 3
PLANNING YOUR PRESENTATION USING THE HEAD, HAND, HEART MODEL
......................................................................................................................... 4
DALE CARNEGIE’S “TELL THEM” STRUCTURE ................................................ 5
DELIVERING MEMORABLE PRESENTATIONS WITH THE IMPACT MODEL ...... 7
THE 4DS MODEL OF IMPROVEMENT FOR BUILDING AND DELIVERING
PRESENTATIONS ............................................................................................. 9
PRESENTING PROBLEMS AND SOLUTIONS WITH PRISM ............................. 11
VALUE PROPOSITIONS WITH SCQA .............................................................. 14
SALES PRESENTATIONS WITH NOSE............................................................ 16
APPRAISING OPTIONS USING SOAP ............................................................. 18
RAMP UP YOUR INTRODUCTION .................................................................. 20
THE 3PS OF AN EFFECTIVE INTRODUCTION ................................................. 22
DEALING WITH QUESTIONS WITH THE 4RS .................................................. 24
“ELEVATOR PITCHES”.................................................................................... 27
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ABOUT THIS EBOOK
Methods, models, tools and language for planning and
delivering a memorable presentation.
There is no single definitive answer to “what makes a memorable presentation?”, but by
putting yourself in the audience’s shoes you’ll quickly spot the must haves. These “must
haves” haven’t really changed for thousands of years.
Aristotle (384–322 BC) called them Ethos, Pathos, and Logos. Ethos means are you, the
speaker, credible? Do I, the listener, want to listen to you? Pathos is about connecting
with your audience on an emotional level. Can you move me to listen? And Logos is about
building a rational argument. Does what you are saying make sense to me?
Another relevant idea that was formed thousands of years ago is Cicero’s (106 –43 BC)
Five Canons of Rhetoric.
• inventio (or invention): How do you develop and refine the ideas in your
presentation?
• dispositio (or arrangement): How do you arrange, structure and organize
your ideas?
• elocutio (or style): How will you present your arguments using figures of
speech and other rhetorical techniques.
• memoria (memory): How will you learn and memorize your speech so
you can deliver it without the use of notes.
• actio (delivery): How will you deliver your presentation?
HOW TO USE THIS EBOOK
This eBook shares presentation methods, models, tips, language and links to other
presentation resources. The contents page clearly labels the context each model can be
used in, so start by turning to the title that catches your eye. Alternatively skim through
the eBook so you get a quick overview. Then when you next make a presentation you’ll
have an idea where to start.
We hope you find it useful.
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PLANNING YOUR
PRESENTATION USING THE
HEAD, HAND, HEART
MODEL
What is it?
The “Head, Hand, Heart” structure is a 3-pronged approach for building a
presentation.
When can I use it?
The “Head, Hand, Heart” structure can be used in any type of presentation. It
connects into all other ideas. For example, The IMPACT model is an evolution of
the Head, Hand, Heart approach.
HEAD
• What is my key message?
• Why am I speaking?
• What one thing do I want the audience to remember?
HAND
• How am I going to organize the information?
• What structure am I going to use?
• How much information should I put in?
HEART
•
•
•
•
•
Who is the audience?
Why is the audience there?
What does the audience want to know?
What’s in it for them?
How can I connect with the audience?
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DALE CARNEGIE’S “TELL
THEM” STRUCTURE
What is it?
The “tell them” structure is a classic approach with its origins in ancient
Greece. It was boosted by Dale Carnegie’s book “How to win friends &
influence people” which was first published in 1936 and was then reprinted in
1981. As Dale Carnegie said "Tell the audience what you're going to say, say it;
then tell them what you've said.”
When can I use it?
The “tell them” structure can be used in any type of presentation. It connects
into ideas like BLUF (Bottom Line Up Front). Keep in mind though that the
repetition needs to be meaningful and done with respect. Clumsy repetition
will not win you supporters.
USEFUL LANGUAGE FOR THE “TELL THEM”
STRUCTURE
TELL THEM WHAT YOU ARE GOING TO TELL THEM
•
•
•
•
•
•
•
•
This afternoon, I'm going to ...
I'd like to talk about ...
I'd like to tell you about ...
I'd like to begin by ...
First, I'd like to say something about ...
Then I shall move on to ...
Finally, I'd like to ...
And then to conclude, I'll ..
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TELL THEM
•
•
•
•
So, first of all ...
Let's move on to ...
Which brings me to my next point ...
And now, let’s turn to our second point which is ...
TELL THEM WHAT YOU HAVE TOLD THEM
•
•
•
•
•
As you’ve seen/heard …
In summary, my main points are ...
You’ve now heard about ...
So, I have told you about ...
Let me wrap up by reminding you of the key points of my presentation.
The Hand, Head,
Heart model
Every presentation is different. Or is it? In
this short video, Chris Slattery outlines
the three elements all presenters need to
keep in mind to make sure their
presentations run well. By keeping the
key elements of head, hand and heart in
mind even the most inexperienced
presenter can deliver a clear and
memorable message.
WATCH THE VIDEO
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DELIVERING MEMORABLE
PRESENTATIONS WITH THE
IMPACT MODEL
What is it?
IMPACT is a 6-element model for planning your presentation from beginning
to end. The IMPACT model forms the basis of our advanced presentations
training.
When can I use it?
Use IMPACT whenever you need to prepare a presentation that matters. The
more you practice the faster and easier it becomes!
IDENTIFY YOUR WALK-AWAY MESSAGE BEFORE YOU DO ANYTHING
ELSE
• What do you want the audience to learn, do, or feel at the end of your
presentation?
• Do you have a brief, clear purpose statement?
MERGE YOUR MESSAGE WITH YOUR AUDIENCE’S INTERESTS
• How well do you know your audience, particularly why they say “yes” or
“no”?
• Do you know what is in it for them, you, us?
• Can you identify 3 points that best support your purpose from the
audience’s perspective?
PROVIDE A CLEAR AND SIMPLE STRUCTURE TO SUPPORT YOUR
PURPOSE
• How well does your structure support your purpose?
• Are you BLUF-ing ? (Bottom Line Up Front)
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ANTICIPATE YOUR AUDIENCE’S QUESTIONS
• Have you taken the time to anticipate your audience’s questions?
• Have you built these answers into your presentation?
• Can you confidently use the 4 “R’s”?
CONNECT WITH YOUR AUDIENCE
• How will you actively build rapport with your audience?
• What will you actually say to connect with your audience?
TELL STORIES TO CAPTIVATE YOUR AUDIENCE
• Which story can you tell to make the benefit or your main point clear for
your audience?
• Which metaphors can you use to really illustrate a point you want to
make? When can I use it? – Use it when planning your introduction.
Do you need to maximize the IMPACT
of your presentations?
This easy-to-read eBook pushes experienced presenters to
sharpen their presentations through looking anew at the
process of design, development and delivery.
By following 6 easy steps, this eBook helps you:
• identify your key messages before you start building
slides
• adapt your key messages to your audience
• sharpen your delivery
• leave a lasting impression
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THE 4DS MODEL OF
IMPROVEMENT FOR
BUILDING AND DELIVERING
PRESENTATIONS
What is it?
The 4Ds outline a simple “continual improvement” approach to building and
delivering presentations.
•
•
•
•
Develop your content.
Design your slides.
Deliver your presentation.
Debrief to get feedback and identify what worked and what didn’t.
When can I use it?
The 4Ds need to become your norm. Unfortunately, when time is tight and you
are juggling priorities it is too easy to start with the slides, waste time
formatting as you think through your ideas, deliver it and then rush off to the
next task without taking time to debrief!
DEVELOP YOUR CONTENT
There is no “one size fits all” solution for what to do to make a great
presentation. That’s where the first D comes in, Development. In this sense,
development means developing your understanding of the context of your
presentation before moving on to developing your content and structure. The
IMPACT model works well here. The more important the situation or
presentation is for you, the more time you should invest in understanding what
may happen before it happens.
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DESIGN YOUR SLIDES
You know the importance of a good-looking presentation. The key to design
is, if the information shared is important to the audience, will they pay
attention to it? The best format helps but the relevance of the information
makes the difference. And fewer slides are better. Images say more than
words.
DELIVER YOUR PRESENTATION
Delivering your presentations well rests on 2 factors.
• Is your content well-thought through … and do you know it?
• Are you confident? (And if you get stressed check out this free eBook)
DEBRIEF TO GET FEEDBACK AND IDENTIFY WHAT WORKED AND WHAT
DIDN’T
Getting feedback from your audience about your presentation is important to
continual process improvement. This means getting feedback solely about the
presentation itself and not its outcome. This can be difficult to do yet there are
some ideas worth considering. Have a third party write down the audience’s
questions for review after the presentation. Ask audience members you know
and trust about specific delivery behaviors you are working on, like eye
contact, controlling your movements and how you use your hands, rather than
simply asking them what they thought of the presentation.
Development, Design, Delivery,
Debriefing: The 4Ds of presentations
“You are a good presenter — you are engaging,
funny and energetic. You like the challenge of
speaking in public and you are good at it. Yet you
have the feeling sometimes that you could be doing
more or doing things differently. You can do this by
paying attention to the 4 Ds:”
James Culver
READ MORE
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PRESENTING PROBLEMS
AND SOLUTIONS WITH
PRISM
What is it?
PRISM is a 5-step model for structuring a presentation. The 5 steps are:
•
•
•
•
•
Point out the Problem.
Share the Reasons behind the problem.
Explain the Impact of the problem.
Present the Solution to the problem.
What Measures are going to be/could be/could have been taken?
When can I use it?
The PRISM structure is useful in many situations including:
• reporting a problem, delay, error etc.
• presenting a plan or strategy.
• suggesting a plan or strategy.
USEFUL LANGUAGE FOR USING PRISM
PROBLEM
•
•
•
•
•
What we’re facing is …
Our current situation is that …
We’re finding it increasingly difficult to …
One of our current concerns is …
I'm not certain if xx has been properly considered since there seems to be
some difficulty with it.
• Some unexpected issues have arisen.
• It seems that there might be a problem with xx.
• It has been noticed/pointed out that there are some difficulties with xx.
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REASON
•
•
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Our data shows …
According to our study, …
Based on our findings, …
The main explanation for this is ...
There are two reasons/explanations for this. First, ... Second, ...
This can be explained by two factors. Firstly, ... Secondly, ...
This is due to ...
One reason for this is ...
Another reason is ...
IMPACT
•
•
•
•
•
•
•
•
•
•
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•
•
Consequently …
As a result of …
This leads to …
This results in …
Due to …
In consequence …
There is, of course, a knock-on effect.
Therefore, …
Obviously, this has an impact on …
..., and this brought about ...
... is attributable to ...
...resulted in ...
...can be traced back to …
SOLUTIONS
• One solution to this issue is …
• I'd like to suggest solving the problem by …
MEASURES
•
•
•
•
•
The next steps are to …
Following the presentation, we should …
Once we've decided on the best course of action, it would be good to …
Follow-up is needed regarding …
Taking action on this point will help us by …
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• Our action plan lists xx as the next steps.
• I'd like to encourage everyone to become active on this point as soon as
possible.
• Ideally, we need to resolve these issues asap.
• Let's all pitch in to make this happen.
PRISM IN ACTION
P
We are having problems with the roll out of our HR salary software.
R
Some of our locations say the program doesn’t install properly on their
computer systems, and many HR departments have not sent a person to be
trained.
I
As a result we will need to delay the company-wide “Go Live” date by two
months.
S
So far, we have scheduled 6 additional software training sessions for HR
professionals and our IT expert is looking into the local installation
problems.
M
We will need the support of corporate IT and location management to send
people to the training.
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VALUE PROPOSITIONS
WITH SCQA
What is it?
Also called the Minto Pyramid Principle (named after Barbara Minto) SCQA
is a 4-step model for logical thinking, writing and communicating. The 4 steps
are:
•
•
•
•
What’s the Situation?
What’s the Complication?
What’s your Question?
What’s your Answer?
When can I use it?
The SCQA structure is useful in many situations where you are looking to
persuade, influence or convince others. Separating the situation and
complexity is important as it avoids people wrongly assuming they
understand the situation. Typical situations are:
• reporting a problem, delay, error etc.
• presenting a plan or strategy.
• suggesting a plan or strategy.
USEFUL LANGUAGE FOR USING SCQA
SITUATION
•
•
•
•
•
•
The plan is on/ahead of/behind schedule.
We will easily meet the deadline.
The deliveries have been delayed by two weeks.
The project has been cancelled.
We expect to be back on course/schedule soon.
The target was missed by xx.
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•
•
•
•
•
We exceeded/fell short of the goal by 12%.
Everything is going as planned.
We are right where we should be according to the plan.
We have made excellent progress and are actually ahead of schedule.
Despite initial setbacks, we are back on track.
COMPLICATION
•
•
•
•
•
•
•
•
•
However, what we’re now facing is …
Our current situation is that …
We’re finding it increasingly difficult to …
One of our current concerns is …
Some unexpected issues have arisen.
It has been pointed out that there are some difficulties with xx.
There are a few setbacks.
We have a number of challenges.
There seems to be a lack of information/not enough
communication/unclear role assignments.
• This is more complicated/time-consuming/expensive/difficult than it may
seem.
• We overestimated/underestimated the …
QUESTION
•
•
•
•
•
•
•
•
•
•
I'd like to suggest …
Perhaps we could …
I'd like to bring forth the point of ...
I'd like to present another point of view.
May I outline another perspective?
My proposal is to …
I suggest that we …
May I point out something else?
It seems to me that we should …
The idea of xx has a lot of potential, as I see it.
ANSWER
• My suggestion is …
• One of the options I prefer is …
• I’m convinced that the best option is …
• I recommend that we …
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SALES PRESENTATIONS
WITH NOSE
What is it?
NOSE is a 4-step model for making a sales presentation, pitching, a
suggestion or proposal. The 4 steps are:
OUTLINE THE CLIENT’S NEEDS
What does the client or what do we need help with? What problems are
they/we facing?
CONSIDER THE OUTCOMES
What is the desired outcome? If solved, what benefits will this bring to the
client/to us?
SUGGEST SOLUTIONS
What solution will solve the problem and create the desired outcomes?
PROVIDE EVIDENCE
Prove to the client/senior management that you can deliver the solution(s).
When can I use it?
The NOSE structure is useful in many situations including:
• making a sales-oriented presentation.
• pitching a solution, product or service.
• convincing or influencing somebody.
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USEFUL LANGUAGE FOR USING NOSE
NEEDS
•
•
•
•
It is important for us that …
The changing conditions mean that we have to …
You’ve shared with us that one of the challenges you face is …
You’ve identified that one of the levers for growth is …
OUTCOMES
•
•
•
•
The goal here is to …
The target is …
The objective is to …
If we look ahead 18 months we want to see …
SOLUTIONS
• Our proposed solution is …
• There are a number of ways to tackle this but after consideration we feel
that the most practical/effective/efficient approach is …
• Our suggested solution is …
• Our answer to this is …
EVIDENCE
•
•
•
•
We’ve been implementing solutions like this for the last 10 years ...
Clients like yourself have found that …
Our reference list is extensive and …
Since we’ve been delivering solutions like this we’ve learned that …
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APPRAISING OPTIONS
USING SOAP
What is it?
SOAP is a 4-step model for presenting ideas, suggestions or solutions in a
considered manner:
•
•
•
•
What is the Situation?
Outline the Options
What is your Appraisal?
What is your Proposal?
When can I use it?
The SOAP structure is useful when wanting to present a suggestion or
solution in a way that makes it clear you have considered and evaluated the
options. SOAP is often used when:
• presenting upwards.
• pitching a solution to internal or consortium partners.
• convincing or influencing somebody.
USEFUL LANGUAGE FOR USING SOAP
SITUATION
•
•
•
•
•
•
As can be seen on the graph, we are currently experiencing ...
Due to a dip in market demand, the prognosis for the next quarter is ...
As you may have seen in the news, the Asian sector will be ...
The directive coming from the board of directors is for us to ...
As we saw in the Jebel project, the production problems meant that …
We are getting consistent and clear feedback from the market that ...
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OPTIONS
•
•
•
•
•
The options we currently have available are ...
What we can do is ... followed by ... and finally ...
In addition to the already stated options, we could also ...
This situation leaves us with two feasible choices ... and ... and ...
We’ve looked at all the options from ... to …
APPRAISAL
• From my experience, I can say ...
• Based on our analysis, I think we should consider ...
• While we don't need to be hasty here, time is still an issue. I have
prepared a comparison of …
• This situation couldn't have come at a better time for us.
PROPOSAL
•
•
•
•
•
From the available evidence, I suggest that we ...
As is readily evident, the best thing to do would be ...
My suggestion in response is to ...
The best thing that can be done in this situation is ...
I propose that ...
Presentation Phrases
This eBook does exactly what you would expect from
the title – it gives you lots and lots of phrases you can
use when presenting in English.
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RAMP UP YOUR
INTRODUCTION
What is it?
RAMP is a 4-stage model for introducing yourself and starting your
presentation. Your introduction needs to include 4 stages. These 4 stages are:
•
•
•
•
Establish Rapport with your audience.
Get your audience’s Attention.
Clearly state your key Message.
Share how you Plan to structure your presentation.
When can I use it?
Use it when planning your introduction. Typically you should order the 4
stages into R-A-M-P. However, feel free to play with the order. After all, it’s
your presentation!
USEFUL LANGUAGE FOR USING RAMP
ESTABLISH RAPPORT
•
•
•
•
As you are all aware…/As you all know …
You may be thinking …
Like you, I …
I’d like to start with a question. Does anyone know …?
GET YOUR AUDIENCE’S ATTENTION
•
•
•
•
Let me share something that some of you won’t know …
Take a look at this …
We have to remember that …
What does this mean for...?
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STATE YOUR KEY MESSAGE
•
•
•
•
Today I am here to talk to you about …
As you all know, today I am going to talk to you about …
I would like to take this opportunity to talk to you about …
I am delighted to be here today to tell you about …
GIVE A PLAN OF YOUR TALK
• My presentation will be in three parts. Firstly, I am going to look at the
market and the background. Then I am going to talk to you about our new
products and how they fit in. Finally, I'm going to examine some selling
strategies that will help us increase our sales by 20%. The presentation
will probably take around 20 minutes. There will be time for questions at
the end of my talk.
• This presentations looks at 3 questions.
• Over the next 30 minutes I’m going to share with you …
Presenting in a foreign language
“Over the years I’ve helped hundreds of executives,
managers and experts improve their presentations
in English. I’ve worked with confident presenters,
nervous presenters, boring presenters and inspiring
presenters. Some struggled with their presentations
skills, others with their content and many with their
English skills. These people came to mind when I
was preparing a presentation in German. It was a
sure case of the shoe being on the other foot for
once and I was quickly reminded that knowing what
to do and doing it aren’t the same!”
Scott Levey
READ MORE
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THE 3PS OF AN EFFECTIVE
INTRODUCTION
What is it?
The 3Ps model is a simple tool to make sure your introduction covers the
essentials. The 3Ps help you remember a simple structure, by asking 3
questions:
• What is the Purpose of your presentation?
• What is the Process you will follow?
• What is the audience’s Payoff?
When can I use it?
Use it when planning your introduction.
USEFUL LANGUAGE FOR USING THE 3PS
PURPOSE
• The purpose of my presentation today is to …
• My goal today is to …
• Our aim today is to …
PROCESS
•
•
•
•
•
•
•
My presentation covers 3 main points …
I’d like to talk to you today about …
We’re going to start by … secondly we’ll … and last but not least let’s …
I’d like to briefly outline how I’m going to tackle this topic. Firstly I’ll …
The process I’m going to use is to first …, then … and finally …
Does everybody have a handout? Please take one and pass them on.
Feel free to ask questions during the presentation.
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• It’ll take about 30 minutes to cover these issues.
• Don’t worry about taking notes. I’ll email the PowerPoint slides to you
afterwards.
PAYOFF
• What’s the payoff? By the time you leave here today you will …
• I’m confident that by understanding how … works, you’ll be better able
to …
• What does this mean for you? You’ll be better able to …
• If you ..., then this presentation should interest you.
• This presentation will be particularly useful if you deal with ...
AN EXAMPLE OF USING THE 3PS
“Good afternoon and thank you for coming. The purpose of my presentation
today is to update you on the factory acceptance test. The process I will
follow is to first review the agreed schedule, then talk about the tools we are
using and finally we will look at two problems we have found and how we will
solve them. This will take me 10 minutes. Why should you listen? Well, your
payoff is that you will be confident that we can complete the FAT on
schedule and that everything is under control.”
Purpose, Process, Payoff: the
3 Ps of effective introductions
“An effective introduction will help your
audience know what to expect and it will help
you feel confident. This technique never fails!”
Matt Schmid
READ MORE or WATCH THE VIDEO
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DEALING WITH QUESTIONS
WITH THE 4RS
What is it?
The 4Rs are a tool to help you improve the way you answer questions in your
presentation.
•
•
•
•
Reflect what you heard.
Show Respect.
Respond clearly and authentically.
Review to make sure the person who asked the question feels you
answered it.
When can I use it?
Use the 4Rs when answering most questions. You don’t have to use each of
the 4 steps every time you answer a question, and there is also room to play
with the order of the Rs (indeed, slavishly following the steps can sound
robotic).
The 4Rs provides structure for the nervous and encourages rapport-building
for the confident. Above all, it moves the presenter’s mindset from “answer
the question” towards “use the opportunity.”
You’ll find that the 4Rs especially add value if a question is difficult, sensitive
or unusual.
R + R + R + R = Rapport
Try to see questions during a presentation as an opportunity to build rapport
with your audience. Presentations are essentially a one-way information
exchange (a monologue). Questions give you the chance to turn it into a twoway exchange (something that begins to feel more like a dialogue). Use
them to get your audience on your side.
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USEFUL LANGUAGE FOR USING THE 4RS
REFLECTING
Let the audience know that you listened to their question. This reflecting is
particularly important when the question is either unexpected or hostile and
you need to buy time for yourself.
• In other words, what you’re asking is how do we ensure that there is a
specialist available 24/7?
• So what you’re saying is that you’re not sure why on call service is
necessary?
• If I’ve understood you correctly, you feel that this Extranet function won’t
be fully used?
RESPECTING
If possible try to show that you treat the question/the person who asked the
question with respect.
•
•
•
•
•
I’m happy you asked that because …
That’s clearly a sensible question.
Yes, I understand why that is important to you because …
Yes, a reasonable point to raise.
You won’t be surprised to hear I’ve been asked this before.
TIP 1
Obviously not every question you get asked will be wellthought through. In fact, some questions can be (dare we
say it) stupid. This could be for a number of reasons.
Perhaps the person wasn’t listening, perhaps they don’t
have the necessary level of expertise or the right
background, or perhaps they are being obtuse or
challenging. However, in every case the least you can say is
“Thanks for the question.”
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RESPONDING
You’ve built the rapport by letting them know you have actually heard and
processed their question (and are not simply responding on auto-pilot), and
that you value their question. Now you can respond.
•
•
•
•
In answer to that …
Our experience is that …
I’ve found that …
When we look at the feedback we see that …
TIP 2
You’ve come so far. Don’t throw it all away by responding
with ‘no’ or ‘but’!
REVIEWING
Don’t forget to check that the audience is satisfied with your answer before
moving on. If you don’t have time to deal with it now make that clear and
suggest a concrete date to do so.
• Does that answer your question?
• Is that what you wanted to know?
• Does this help?
TIPS 3&4
As a rule, avoid short replies like ‘It’s not’, ‘You’re right’,
‘Yeah – that’s true’ or ‘I guess’. No matter how pushed for
time you are, such short replies make people feel that
either you don’t want their question OR you regard it as
trivial/pointless.
Turn your Q&A session into a personal dialogue. When
answering questions use the name of the person who asked
the question. “I’m happy you asked that question, Michael.”
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USING GOALS FOR
“ELEVATOR PITCHES”
What is it?
The shorter your presentation the more preparation you need. As Mark Twain said “If you
want me to give you a two-hour presentation, I am ready today. If you want only a five-minute
speech, it will take me two weeks to prepare.”
•
•
•
•
•
Goal – Know what your goal is from the outset
Opening – How will you open and make it topical and relevant?
Attention – How will you keep their interest in what you’re saying?
Language – Don’t be tempted into using jargon and complex words.
Steps – What are the next steps?
When can I use it?
The GOALS model is for building “elevator pitches” – that you should be able
to deliver a summary of your idea in the time span of an elevator ride (thirty
seconds to two minutes). Use it any time you need to make a very short
presentation or need to pitch an idea on the spot.
USEFUL LANGUAGE & IDEAS FOR USING GOALS
GOAL
• I want to talk with you about …
• My goal is to …
• We need to speak about …
OPENING
• This is a hot topic because of…
• Recent events mean that …
• I believe we all want to tackle …
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ATTENTION
• Speak from the heart – people react to authenticity quickly
• Use names
• Avoid overly-dramatic claims or shocks. The initial response will be to
reject and you won’t have the time to logically work through facts.
LANGUAGE
• Keep it as short and simple as you can
• Avoid jargon
• Look to connect with emotions.
STEPS
• I’ve thought about this and believe our first step should be to …
• First things first, we need to …
• I’d like to find 15 minutes with you so we can together give this the time I
feel it deserves …
Does the thought of public
speaking make your mouth go dry?
Being afraid of speaking in public is common. It’s even
common in the business world where presentations
are a regular part of life, and it’s (wrongly) assumed
everyone can do it. So what can you do if you are
nervous about presenting? How can you take the
stress out of speaking in public? This eBook has 23 tips
to help you overcome some of your nerves.
A TARGET TRAINING PUBLICATION
PAGE 29
ABOUT THE AUTHORS
LYNN BRINCKS
Lynn Brincks has been involved in English training in
Germany since 2001. She’s worked as a teacher,
tutor, trainer, test administrator and developer,
coordinator, and material writer. Today Lynn is an
InCorporate Trainer for Bosch Rexroth, where she
spends much of her time training and providing onthe-job support face-to-face and virtually via Skype
for Business. Outside of the training room, she
enjoys playing her saxophones and listening to
music, discovering new places, and finding out more
about history, cultures and languages.
GEORGE BARSE
George is an Assistant Program Manager at Target
Training GmbH. After beginning his working career
in corporate America, George got involved in
training through teaching university-level
Economics. In 2011 George made the decision to
follow his true calling and switched to Business
English training, where he has been able to put his
MBA to good use. Today he runs a team of 4
InCorporate Trainers and supports the client with
on-the-job training.
A TARGET TRAINING PUBLICATION