NAME_______________________
CHAPTER 4.1 INTERNATIONAL SPORTS
Google the Article below and answer the following questions:
“Olympic Athletes and Brands: The Good, the Bad, and the Confusing”
1. Why is Usain Bolt an ideal candidate for product endorsement?
2. List 3 names that might be the most marketable names for sponsorship and promotional deals from the Summer 2012 Olympics?
3. Why would amateur athletes what to endorse products?
5. So why is Wheaties listed under “The Good” section?
6. What is Wheaties slogan?
7. Who is Mary Lou Retton?
8. What event did Bruce Jenner participate?
9. Who is Carl Lewis?
10 Why is Puma listed under “The Good” section?
11. Who sponsors the entire Jamaican track team?
12. Puma’s sponsorship of Bolt has helped position the brand how?
13. Why is Subway and Michael Phelps listed with “The Bad”?
14. What does it mean Phelps has overexposure?
15. Why is the message and execution wrong of Phelps and Subway?
16. What does over-saturation mean?
17. List 10 athletes and the brands they represent.