Creative Brief For FaceGym Automated Templates
Client
Project Name
FaceGym Welcome 1& 2 Automation Email Template
Brief
Client Name
FaceGym
Project Description & Deliverables
What does this project
entail?
A suite of assets and a template used in automated
lifecycle journey.
What is the purpose?
Welcome the user to FaceGym
Deliverable 1
Email Headers
Deliverable 2
Email Template
Deliverable 3
Email content blocks
Deliverable 4
Campaign Copy
Deliverable 5
Image assets
Objectives
Goal One
Increase rate of first purchase
Goal Two
Encourage habit building
Goal Three
Increase return purchase
Target Audience
Target Audience
New Users who have subscribed to FaceGym via web and
in studio
Messages
Main Message
D-0 Email - Welcome to the FaceGym squad
D-1 Email - Welcome Offer
D-2 Email - Educate on Workouts & encourage account
creation
D-4 Email - Educate on Skincare and Encourage account
creation
D-6 Email - Welcome Offer reminder
D-7-28 – Weekly Welcome offer reminder
Aesthetic
What does this campaign
look like?
Clean, Motivational, Soothing, Vibrant, Friendly,
Trendy, Educational and Inviting.
Voice and Tone
What is the voice of the
project?
Motivational, Educational and Friendly
What is the tone of the
project?
This is the users first introduction to FaceGym as a
brand.
Inspiration
BIOSSANCE
Clean and clear propositioning of the brand. Clean
aesthetic and CTA above the fold which will gets the
actionable message through to the end users quicker.
Good use of content blocks for cross sell.
Campaign Link – Biossance Welcome
Glossier
Simple and Clear positioning. Logo center of frame with
clear and friendly welcome introduction. Inclusive
imagery and short clear and concise welcome copy.
Campaign Link – Glossier Welcome
What is unique about the
client?
FaceGym has a unique position of facial fitness, with a
range of products and workouts
Creative and Technical Requirements
Image Requirements
Mobile Hero Banner – Image size goes here
Desktop Hero Banner – Image size goes here
Cross Sell Image- Image size goes here
Logo size
Colour Palette
Copy Requirements
Font and Fallback font
Character limits
Campaign overview
Technical Requirements
List content blocks and link to examples
Timelines and Deadlines
First Release
Initial Review
Final Date
Final Review and Sign off Date
Campaign QA Y/N
N
Campaign Launch Date
23/03/2021