99 Factory
1
99 Factory
FINAL YEAR PROJECT
(Business Plan)
Department:
Section:
Supervisor:
Date:
Course Code:
Submitted by:
DEPARTMENT OF BUSINESS ADMINISTRATION
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99 Factory
Declaration
I certify that project title 99 Factory is under my supervision with student ------------------------- Master of Business Administration, Faculty of Management and Administration
Science, University of ------------------- worked under my supervision.
Project Supervisor
Head of Department
3
Project Coordination Office
99 Factory
Acknowledgement
First of all, we have the pleasure to express our gratitude to Almighty Allah for giving us the
opportunity to prepare this report.
We dedicate all our efforts and struggles of the educational life to our dear parents. Without
them, we are meaningless. Also, we devote the work of this report to respectable Supervisor
and honorable teachers who taught and supported us at every stage of learning.
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99 Factory
Table of Content
1.0 Executive Summary ............................................................................................................. 7
2.0 Introduction .......................................................................................................................... 8
2.1. Introduction: .................................................................................................................... 8
2.2 Problem ............................................................................................................................ 9
2.3 Our Solution ..................................................................................................................... 9
2.4 Roadmap/Future Plans ..................................................................................................... 9
3.0 Market Analysis Summary ................................................................................................ 10
3.1 Market Segmentation ..................................................................................................... 10
3.2 Target Market Segment Strategy ................................................................................... 10
3.2.1 Market Needs........................................................................................................... 11
3.2.2 Market Trends ......................................................................................................... 11
3.2.3 Future Markets......................................................................................................... 11
3.3 Customers....................................................................................................................... 11
3.4 SWOT Analysis ............................................................................................................. 11
3.5 Competitors and Alternatives ......................................................................................... 15
4.0 Marketing Strategy ............................................................................................................ 17
4.1 Marketing Plan ............................................................................................................... 17
4.2 Sales Plan ....................................................................................................................... 17
4.3 Location and Facilities ................................................................................................... 17
4.4 Equipment and Tools ..................................................................................................... 17
4.5 Suppliers......................................................................................................................... 18
5.0 Company and Management Summary............................................................................... 18
5.1 Organizational Structure ................................................................................................ 18
5.2 Management Team ......................................................................................................... 18
5.3 Company Ownership ...................................................................................................... 19
5.3.1 Role of Partners ....................................................................................................... 19
5.4 Personnel Plan: ............................................................................................................... 19
5.5 Legal Environment: ........................................................................................................ 20
6.0 Financial Plan..................................................................................................................... 23
6.1 Revenue /Sales Forecast ................................................................................................. 23
6.2 Monthly Sales Forecast .................................................................................................. 24
7.0 MENU ................................................................................................................................ 26
Projected Income Statement .................................................................................................... 27
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99 Factory
Abbreviations
TC… ............................................. Total Cost
FC… ............................................. Fixed Cost
VC ................................................. Variable Cost
B.E.P ............................................ Break Even Point
B.E.U… ....................................... Break Even Units
T.R… ............................................ Total Revenue
T.P ................................................. Total Profit
SWOT..............................................Strengths Weaknesses Opportunities and Threats
Tables
Table 01 Competitive Analysis …………….
Table 02 Sales Forecast of Tacos
Table 03 Sales Forecast of Grill Sandwiches
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99 Factory
1. 0 Executive Summary
The world is a global village. There are no boundaries to separate people and their culture.
Countries are different but not distinct anymore. One does not have to travel long distances to
experience the culture/ traditions of other countries, like Halloween, Holi, New Year’s Eve are
no more restricted to specific countries they are celebrated all over the world with same
enthusiasm and excitement.
The world is facing cultural interchange as youngster of every country is enthusiastic to go
abroad for their higher education. These overseas students are one of the major causes of
cultural exchange. This cultural exchange has affected the food taste of youth to a greater
extend. Meanwhile youngsters back in country that may not be able to travel overseas but wish
to experience the new trends of the world.
In Islamabad, we intend to introduce the 99 Factory food truck. The 99 Factory food truck
will offer variety of Tacos and customized drinks to the students of SZABST University,
Foundation University and Islamabad Medical College. They can enjoy their favorites right
outside their universities as they all share same location. In the evening the truck will move
towards the commercial areas where other students and local people can be attracted.
The 99 Factory food truck offers not only tacos but also offer interesting deals to make students
more contend and happy. This will not only attract but will also retain the customer as these
deals will help them develop their association with us. Personally, members will visit different
universities and most visited areas to ensure people are aware of this new soon to be a brand in
the city. A television commercial will be made and will be on air on television so the people
who are left out can be targeted.
Low price does not always mean one has compromised on quality. This is the advantage that
99 Factory food truck have, we will provide quality and quantity at an affordable price. All the
pricing will be done following penetrating pricing strategy in order to cover huge number of
customers.
Food truck is movable and private which prevents all the rent and other legal issues with an
exemption of few. There will be only three workers and initial cost will be beard by the four
partners who will deposit Rs.131,531 each and pay the expenses.
The truck is intended to sell more than 100 units in a month therefore leaving no chances of
any loss. The food truck is not only in business for earning profit but also for a better Pakistan.
The company will donate 12% of its earning in charity so all the stakeholders can earn money
and contentment at the same time.
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99 Factory
2.0 Introduction
2.1. Introduction:
The company (99 Factory) is constituted by 4 partners with aim to provide food and satisfaction
to their fellow students. This company does not only owe a food truck to supply tacos to its
customers but to give a faith that things can be as original as they look like. The reason of
founding this company is to give faith in humanity. This is not only a business to earn profit
but also a source to enable youth to think of others. It’s not inappropriate to think of one self
but our mission is to develop a civic sense among the youth of Pakistan.
Introducing new ways to deliver new things will make eating more fruitful. The 12% of the
profit earned from the food truck will be donated. This way eating will not only fill your body
but your soul too.
Vision Statement:
“To turn the imperfect world into worth living”
Mission Statement:
“To provide food in hygienic and friendly environment so empower every
individual to positively develop the youth of Pakistan for a better Pakistan.”
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99 Factory
2.2 Problem
Islamabad is the manufacturing city of Sports goods. Therefore, it has some advantages over
other cities. People all over Pakistan feel proud to come to Islamabad. This makes it a place
having people of different cast/ creed/ color/ race/ religion and now also of different
Nationalities. The One thing that unites together every individual is the love of FOOD. The
usual food items that were once our traditions have been replaced by new items. Among
many western dishes TACOS are the leading crush of every student. Every group of friends
with transport find it no difficult to plan a sudden trip to ABC to enjoy Tacos. But students
with limited budget and transport or in some case no personal transport miss such memorable
moments with their friends.
2.3 Our Solution
The 99 Factory is the FOOD TRUCK which intends to offer variety of Tacos at the door step.
The 99 Factory Food Truck will provide Tacos and customized drinks at an affordable price
right outside their universities. The menu consists of the following;
 Grilled Tacos
 Grilled Sandwiches
 Crunchy Tacos
2.4 Roadmap/Future Plans
The future of the business is planned by dividing a year into quarters. This leads us to have 4
quarters in a year. The goals are planned accordingly. Below mention is the plan for year 2020
– 2021.
First Quarter:
 The initial location for 99 Factory food truck will be outside SZABST University,
Foundation University and Islamabad Medical College from 10:00 a.m. to 4:00
p.m. Then the truck will move to Islamabad Mall from 5:00 p.m. to 10:00 p.m.
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99 Factory
Second Quarter:
 The break-even point will be met within a month. Therefore, rest of the 3 months
savings will enable the management team to hire another truck that will cover Abasyn
University and Hamadard University Islamabad.
Third Quarter:
 In third quarter local places will be targeted where not only students but families can
enjoy Tacos and 99 Factory’s customized drinks. This quarter earnings will be saved
and 6% of the profit will be donated to the Abdul Sittar Eidi Foundation and 6% to
Shaukat Khanam Hospital. 38% of the profit will be used for self-use. Remaining 50
% of the profit will be used as further investment for the next year.
Year 2021:
 In 2021 New Year will come along with new menu, new locations (Rawalpindi) and
new looks.
Year 2022:
 After two years of consistent performance the (truck name) will be ready to be launched
in different cities of Pakistan. The targeted cities will be Gujrat and kharian.
3.0 0 Market Analysis Summary
3.1 Market Segmentation
Islamabad has a potential to absorb anyone who comes to live here. The target market of the
business will be the students/ teenagers. Potential target market is 10,000 students of
SZABST University, Foundation University and Islamabad Medical College. Along with
this evening time will be used to attract the local resident of Islamabad through parking the
truck in Islamabad Mall and other nearby areas.
3.2 Target Market Segment Strategy
We will target Students from Morning to Evening and Local People from Evening to Late
Night.
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99 Factory
3.2.1 Market Needs
Today the market is full of different food items at every corner of the road. But the point to
ponder is the need of students within a short time span of their university life. Every university
is not well equipped or hygienic where every student can eat and have fun with his friends.
Market does not only need food but soul also therefore food truck will not only supply students
crush to them but also give them a satisfaction of helping poor without being at a high post.
3.2.2 Market Trends
The increasing trend among the youngster to dine out and eat other than regular home food is
very much observant. If we say that introducing their most favorite food item at a very
affordable rate at their walking distance will not be a wasteful idea.
Young energetic students are no more interested in sitting in local places and enjoying heavy
meals, they are into light and quickly available food. Therefore, a mobile food service will be
eye catching.
3.2.3 Future Markets
After students’ families can be targeted as the idea of family outing is still not obsolete. The
food truck revives the families unplanned dine outs.
3.3 Customers:
The customers of Food truck will be students of SZABST University, Foundation University
and Islamabad Medical College.It will also visit Islamabad Mall and other commercial places to
attract the local resident of Islamabad.
3.4 SWOT Analysis:

Strengths: 1. Punctuality and Consistency of availability
2. Food Quality
3. Easy on the budget
4. Hygienic
5. Certified Cook
6. Transparent glass kitchen in food truck
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99 Factory

Weaknesses: 1. Limited location capacity
2. Limited number of staff
3. Limited target market
4. Limited food items
5. Weaker initial marketing


Opportunities: 1. Local Expansion
2. Diversifying services
3. Introduction of different food items
4. Introduction of food truck in different cities all over Pakistan
Threats: 1. Terrorism
2. Inflation
3. Political instabilities
4. Market instabilities
5. Local Competition
Detail SWOT Analysis

Strengths: 1. Punctuality and Consistency of availability
We will allocate a team member to ensure the truck is functional on the desired time. It
will be present in time with all the food items available all the working time.
2. Food Quality
The food truck consists of Tacos, Grilled Sandwiches, Crunchy Tacos, Soft Tacos,
Grilled Chicken Salad and slushes. Every item will be at its best and tastes exactly the
same every time a customer eats.
3. Easy on the budget
The strategy is to sustain customers’ therefore very low pricing as compare to the
market is done. Nearly every student and a middle-class family can afford it.
4. Hygienic
It will also be ensured that truck, food and staff are in their perfect hygienic conditions.
One can comfortably dine out without the any fear of stomach sickness.
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99 Factory
5. Certified Cook
The staff hired will be well trained, equipped and certified from the Star Cooking
Institute that is located in Lahore. It will be ensured that the cook does not only know
how to cook but is also trained and experienced.
6. Transparent glass kitchen in food truck
Seeing is believing. Therefore, to entertain and satisfy customer at the same time we
intent to use a truck with glass all around to the customers can see how their food is
being prepared.

Weaknesses: 1. Limited locations capacity
In the beginning only few locations have been targeted. It will limit the number of
consistencies of the customers.
2. Limited no of staff
To ensure low expense only 1 Cook has been appointed. Cook will be paid Rs.20,000.
3. Limited target market
The business is new therefore only limited market is approached. This on one hand
ensure no loss will be made while on the other hand reduces the profit margin.
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99 Factory
4. Limited food items
Food items offered are our specialty whereas they are very few in numbers. Any new
entrant with a vast variety can cause us a great threat.
5. Weaker initial marketing
The target market is the university students. To ensure maximum number of students is
aware of the food truck its location and items offered. Best marketing strategy is to
distribute brochures. It ensures that student have your idea in hand but they have read
it and will pay a visit to a food truck cannot be sure.

Opportunities: 1. Local Expansion
Apart from our food truck in Islamabad, we will expand our services locally by
increasing our trucks in the areas of Pindi.
2. Diversifying services
New food items will be introduced to maintain the interest of the customers.
Beside food our team can also arrange personal parties with serving tacos as the main
dish.
3. Introduction of food truck in different cities all over Pakistan
It will be great opportunity to spread food love all over Pakistan in cities where new
and different food items are welcomed like Gujranwala, Gujrat and Wah Cantt.

Threats: 1. Terrorism
The major threat to any business in Pakistan is terrorism. One cannot guarantee when
there is an attack anywhere. The attack does not only businesses and human lives but
also the state itself.
2. Political Instabilities
Pakistan is going through a rough patch of political instability. Political instability has
been an issue in our country for as long as one can remember but nowadays the
condition is just getting worse day by day. Pakistan is distributed among all political
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99 Factory
parties, and they cannot see other party living in peace. They are continuously attacking
on each other and as a result strikes are seen everywhere.
3. Market Instabilities
One of the major reasons that affect almost every business is the market instability. This
includes recession and inflation. Inflation caused much of the damage to our business.
First of all, the increase the prices of petroleum cause increased transportation costs.
Then the rise in the prices of goods decreases our profit for example, increase in the
prices of the raw materials such as chicken, cheese etc. decreases our profit because we
cannot immediately increase the prices of our services due to the fact that it may be
harmful for our business which has just barely begun, so it decreases profit.
4. Local Competition\
There are some existing food trucks that can be our Rivals they have few areas covered
but have been successful to build a strong brand image. They have gained the trust of a
lot of customers it can be challenging to attract their customers. It is a competitive
market therefore there is always room for new entrants.
Furthermore, our rivals had planners and disturbance handlers which were a lot more
experienced than us and we had to struggle a lot in our initial days.
3.5 Competitors and Alternatives
Food truck is emerging concept but it is not very well in practice. There are some food trucks
being operated right now in the market. They are restricted to specific universities and are not
available for local resident.
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99 Factory
Table 01: Competitive Analysis
Factor
Me
Strength
Weakness Competitor
A
Competitor
B
Importance
to the
customer

Products
1

Price
3

Quality
1
Selection

Service
2

Reliability
3
Stability

Expertise
2

3
Company
Reputation

Location
4

Appearances
4
Sales
Method
3
Credit
Policies
5
Advertising
3
Image
2
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99 Factory
4.0 Marketing Strategy
4.1 Marketing Plan


Being close followers we 99 Factory food truck may not have the same advantage as
the pioneers but have significant market share. Brochures will be distributed among
students and television commercial will be on aired.
Discount deals will be offered on the opening of day.
4.2 Sales Plan




The penetrating pricing strategy will be adopted. It will help to attract maximum
customers. High quality at low price will attract customers with different budgets and
backgrounds.
Every item will be priced ending with 99after its name Ninety-Nine. For example,
grilled taco = 299, taco salad = 199 slush = 99, etc.
Mondays are usually boring and hard therefore to make it exciting for student’s special
deals called Happy Mondays.
Group of best friends of 5 will be discounted 5% on their first meal.
4.3 Location and Facilities
Food truck will be placed outside USKT, UMT and Islamabad Medical College. It
will also visit V Mall and other commercial places. All food and drinks served will be
hygienic and at their door step. Every week menu will be updated according to the deals
offered so the customers can easily decide what to order.
4.4 Equipment and Tools







17
One of many advantages food truck has is its limited number of equipment and budget
requirement. Tools and equipment required to run food truck are as follows:
Truck with glass around
Grocery
Furniture for outside sitting
Petrol backup
Kitchen accessories
Utensils
Menu board
99 Factory
4.5 Suppliers
The company will have a vendor and they will only but all vegetables and meat required from
him. There will be a detail agreement to ensure all the vegetables and meat/ chicken are fresh
always.
If any party wants to withdraw from the contract, they have to inform the other party 1 month
prior. In case there is a breach of agreement both the parties will pay the penalty as mentioned
in the contract.
5.0 Company and Management Summary
5.1 Organizational Structure
The company will be run by 4 partners. Organizational structure will be flat. All partners
will bear equal profit/ loss as it is general partnership. They all have different roles to play
and are answerable to each other.
99 Factory
M. Hanzala
Butt
Ali Murtaza
Ayaz Tariq
M. Sufian
5.2 Management Team
All partners will choose Director through elections. All 4 members will vote and the person
getting highest number of votes will be the Director of the company as well as the partner, he
will play double responsibilities in the business. All partners will divide the task among
themselves and Director is responsible to ensure all the take are done as planned. Ayaz Tariq
got 3 votes out of 4 and therefore is the Director of the company.
Ayaz Tariq
M. Hanzala
Butt
18
Ali Murtaza
M. Sufian
99 Factory
5.3 Company Ownership
4 partners of the company will be;
1.
2.
3.
4.
Muhammad Hanzala Butt
Ali Murtaza
Ayaz Tariq
M. Sufian
5.3.1 Role of Partners
1. Muhammad Hanzala Butt
He will be responsible for the marketing of the Food Truck. Designing and distribution
of brochure, on airing TVC will be his duty.
2. Ali Murtaza
He will be supervising the accounts. He will ensure all the receipts and bills are present
and personally make cash flow statement and report it to the director weekly.
3. Ayaz Tariq
He will make web page on Facebook and on other social media to attract customers and
to ensure all the staff if punctual and in hygienic conditions themselves. He will be
ensuring all the tasks given to every partner is done within the time allocated. And make
remedies if anyone of the partner shows inappropriate work behavior.
4. M. Sufian
He will be responsible to do grocery along with the cook at alternate days.
5.4 Personnel Plan:





19
The company will hire 1 professional cook. They will be responsible for all the cooking
and serving.
1 person will be hired to monitor the customers, his responsibility will be to take care
of rush and keep people in line. He will monitor no miss fortune/ behavior done by
customers. He will also take care of all the furniture used in the name of the company.
He will also be driving the truck from one place to another.
Cook will be paid RS. 20,000 monthlies.
The cook of 99 Factory will be certified cook from Star Cooking Institute. His assistant
will also be trained personnel.
The staff will be trained annually to improve their skills. Professional trainings will be
organized annually for the cooks to meet the changing demand of the customers.
99 Factory
5.5 Legal Environment:



The company will be registered as 99 Factory under the sales tax 1990 and income tax
ordinance 2001.
The company will hire a people handler who is a driver too. He will be a trained driver
with a driving license; he will be registered by a renowned company.
The company will have its account in Faysal Bank. It is an Islamic bank and to ensure
our company is doing pure legal.
Ingredients: •
1 lb. 90% to 93% lean ground beef
•
1 Tablespoon chili powder
•
1 teaspoon ground cumin
•
3/4 teaspoon salt
•
1/2 teaspoon dried oregano
•
1/2 teaspoon garlic powder
•
1/4 teaspoon ground black pepper
•
1/2 cup tomato sauce
•
1/4 cup water
•
12 taco shells - either hard shells or small 6-inch soft flour tortillas will work
•
Optional Taco Toppings: shredded cheese, shredded lettuce, chopped tomatoes,
diced red onion, taco sauce, sour cream, guacamole, etc.
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99 Factory
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99 Factory
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99 Factory
6.0 0 Financial Plan
6.1 Revenue /Sales Forecast
Food Truck Start-up Costs
Equipment
Monthly Estimated Cost
Food Truck (Rent)
Rs.50,000 – Rs.70,000
Initial Product Inventory
Rs.62,000 – Rs.64,000
Permits and Licenses (PFA)
Rs.18,000 – Rs.20,000
Marketing Cost
Rs.5,000– Rs.7,000
Uniforms / T-Shirts
Rs.2,000 – Rs.3,000
Gas Cylinder
Rs.1,500 – Rs.2,000
Total Low End
Rs.138,500
Total High End
Rs.166,000
6.1.1Food Truck On-Going Costs
Item
Monthly Estimated Cost
Fuel
Rs.8,000
Cook Salary
Rs.20,000
Repairs
Rs.4,000
Food Ingredients
Rs.226,125
Beverage Restock
Rs.100,000
Disposable Items
Rs.2,000
Total:
Rs.360,125
Total expense of food truck will be from Rs. 498,625to Rs. 526,125.
It will be generated by all 4 members they will equally contribute Rs. 131,531 and save the
left-over amount for emergencies.
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99 Factory
6.2 Monthly Sales Forecast
Table 02: Sales Forecast of Tacos
Below is the table showing the monthly forecast of the main item of 99 Factory Tacos.
Jan
Feb
Mar
Apr
May
Prod
uct
Nam
e
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Total
Tacos
Units
1500
1490
1495
1483
1477
1487
1310
1321
1452
1472
1488
1497
17,472
Price
249
249
249
249
249
249
249
249
249
249
249
249
2,988
Total
Sales
373,
500
371,
010
372,
255
369,
267
367,
773
370,
263
326,
190
328,
929
361,
548
366,
528
370,
512
372,
753
4,350,
528
% of
Sales
8.58
%
8.52
%
8.55
%
8.48
%
8.45
%
8.51
%
7.49
%
7.56
%
8.31
%
8.24
%
8.51
%
8.56
%
100%
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99 Factory
Table 03: Sales Forecast of Sandwiches
Below is the table showing the monthly forecast of the second main item of 99 Factory
Sandwiches.
Jan
Feb
Mar
Apr
Prod
uct
Nam
e
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Total
Grill Sandwiches
Units
1000
1010
969
985
930
865
720
735
895
970
990
1025
11,094
Price
149
149
149
149
149
149
149
149
149
149
149
149
1,788
Total
Sales
149,0
00
150,
490
144,
381
146,7
65
138,5
70
128,
885
107,
280
109,
515
133,3
55
144,5
30
147,5
10
152,7
25
1,653,
006
% of
Sales
9.01
%
9.10
%
8.73
%
8.87
%
8.38
%
7.79
%
6.48
%
6.62
%
8.06
%
8.74
%
8.92
%
9.23
%
100%
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99 Factory
First 2 months Revenue calculation:  Projected Profit and Loss of 1st
Month
 Projected Profit and Loss of 2nd
Month
Profit = Total Revenue -Total cost
Profit = Total Revenue -Total cost
Total Revenue = Rs. 647,500
Total Revenue = Rs. 646,500
Total Cost
= Rs. 526,125
Total Cost
= Rs. 433,125
Profit
= 647,500 - 526,125
Profit
= 646,500 - 433,125
Profit
= Rs. 121,375
Profit
= Rs. 213,375
7.0 MENU
Grilled Taco
Rs.249
Crunchy Tacos
Rs.249
Grilled Sandwiches
Rs.149
Cold Drinks (1/2 Liter)
Rs.49
Estimated Break-Even point:
2123 Unit Bottles @50
773 Unit Sandwich @149
1224 Unit Tacos @249
If we sale these units, we will achieve our Break-Even point.
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99 Factory
99 Factory
Projected Income Statement
For the year ended 2020
Sale: -
Rs.7,503,534
C.G.S
Rs. 3,937,500
Gross Profit
Rs. 3,566,034
Less: - Expense
Rent
840,000
Initial Product Inventory
64,000
Marketing Cost
84,000
Licensing Fees
20,000
Repairing Expense
48,000
Uniform Expense
3000
Travel Cost
96,000
Salary Expense
240,000
Gas Cylinder
24,000
Total Expense:
1,419,000
E.B.I.T: -
2,147,034
Tax
Net Income
27
142,055
2,004,979
99 Factory
99 Factory
Projected Balance Sheet
For one year
Asset
Rs.
Cash
Machinery & Equipment
Liability & Equity
2,467,104 Capital
64,000 Net Income
526,125
2,004,979
2,531,104
2,531,104
99 Factory
Projected Cash Flow
For one year
28
Rs.
Opening Cash
Net Sales
Year 1
526,125
7,503,534
Inventory
Salary
Rent
Fixed Asset Purchase
Marketing Cost
Travel Cost
Licensing Cost
Repairing Expense
Uniform Expense
Tax
Other Expense
(3,913,500)
(240,000)
(840,000)
(64,000)
(84,000)
(96,000)
(20,000)
(48,000)
(3000)
(142,055)
(92,000)
Ending Cash
2,467,104