Internet business models include: e-tailer, transaction broker, market creator, content provider, community provider, portal and service. The choice of riskiest model will depend on the individual student. A sample answer is: Today the riskiest model would be a content-provider, because most, if not all, of the major offline entertainment and content producers such as television networks and newspapers are online. They would be your competitors, and already have the means for content creation and distribution in place. All of the other business models do not have the risk of creating brand new content Market creator: Every time a sale is made as a result of this process the affiliate receives a percentage of the sale. Like ebay Subscription Model Websites that use the subscription business model require users to pay a fee (typically monthly or yearly) to access a service or product. like Netflix Content provider They create news, video, or game that the customer may pay to access the content. iTunes.com E-tiler : company simply sells products directly to buyers. It could be clothes, CDs, or cars but the concept is the same. Like amazon. Community provider People using their service for free and when more people are using the website, the more money they can charge for targeted advertising. Like Facebook. The riskiest one it would be Content provider since they already have more competitors.