Name ________________________________________________
Date ______________________
Class Period ________________
Sports & Entertainment Marketing Curriculum
UNIT 12 EXAM
True/False
Indicate whether the following sentences or statements are true or false.
__F___
jobs.
1.
In the United States, the sports industry alone accounts for over 75 million
__T___
and
2.
Many major corporations like Pepsi, Coca Cola, Visa, American Express,
Federal Express employ individuals to manage their promotional campaigns,
domestic and global sponsorship efforts as well as domestic and international
sporting events and entertainment.
__T___
financial
3.
Careers in sports business focus on helping the organization achieve its
goals in some way, shape or form.
_____ 4.
Specific job functions within the entertainment industry would not include any
financial management or legal work.
__T___
for both
5.
Cover letters, job interviews and resumes are valuable employment tools
the employer and prospective employee.
__T___
court or
6.
Sports operations careers are more involved with what happens on the
field and less involved with the business aspect of the field.
__F___
skim the
7.
If the cover letter has been written effectively, the employer will briefly
applicant’s resume.
__F___
place
8.
After a job interview, a prospective employee should wait about a month to
a follow up call.
__T___
examples
9.
Ticket sales, Sponsorship sales, Marketing and PR/Communications are
of potential sports business careers.
___F__
better left
10.
Personal achievements should not be included in a resume as they are
for discussion during the interview process.
__T___
is
11.
Although the competition for careers in sports and entertainment business
extremely competitive, forecasts indicate that the field will continue to experience
rapid growth.
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__F___
to use
12.
Use of social media such as Facebook and LinkedIn are not good resources
in order to build your personal career network.
_T____
(such
13.
Recreation and fitness careers often times offer opportunities in operations
as trainers) and in business (sales representatives).
__F___
fitness
14.
Because of the narrow range of industry segments covered, recreation and
careers offer few job opportunities.
__F___
within
15.
Painting, sculpting and illustration are categories of the gaming segment
the entertainment industry.
Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question.
_D____
1.
a.
b.
c.
d.
Which of the following should be included in a resume?
Desired salary or compensation
Job description
Contact information
All of the above
__D___
openings?
2.
How can individuals make themselves more marketable for future job
a.
b.
c.
d.
Gaining industry experience
Demonstrating a desire to learn
Researching the industry on the internet and reading trade journals
All of the above
__C___
3.
a.
c.
Resumes that are not well prepared will likely lead to ________.
A job interview
b.
Careful review
Being discarded
d.
None of the above
___C__
4.
The _________ tells the employer the type of position you're seeking and
specifically how qualified an applicant is to fill the job opening.
a.
Resume
b.
Interview
c.
Application
d.
Cover letter
__D___
5.
a.
b.
c.
d.
Cover letters should __________.
Be addressed to prospective employer
Highlight specific, applicable achievements
Reaffirm interest in position
All of the above
__A___
6.
a.
_________ is a segment of the entertainment industry.
Gaming
b.
Equipment management
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__D___
_________.
__C___
_________.
__C___ 9.
__A___
__________.
__B___
term,
c.
Game operations
d.
7.
A career in marketing or communications could include work in the
a.
c.
NHL
Entertainment industry
8.
Nike, Spalding, Wilson and Reebok are examples of a sporting goods
a.
c.
Wholesaler
Retailer
b.
d.
b.
d.
Sporting goods
Sports industry
All of the above
Manufacturer
None of the above
Careful preparation for the _________ is essential for prospective employees.
a.
First day on the job
b.
Career builder
c.
Interview
d.
None of the above
10.
The United States Youth Soccer Association is an example of a
a.
b.
c.
d.
Sports association
Sports marketing firm
Specialty service
None of the above
11.
The process of gaining the skills and knowledge necessary for, in the short
beginning a career in a desired field and, in the long term, creating opportunities
for career advancement is known as ______________.
a.
Network building
b.
Career development
c.
Career enhancement
d.
None of the above
__B___
employee.
12.
The __________ provides background information about a prospective
a.
c.
Job interview
Cover letter
_D____
13.
a.
c.
An individual should bring a copy of the _________ for an interviewer.
Cover letter
b.
Reference list
Job description
d.
All of the above
__A___
14.
Industry books, magazines, periodicals and trade journals are examples of
________ available to any job seeker.
a.
Resources
b.
Guidance counselors
c.
Career centers
d.
All of the above
__D___
15.
__________.
a.
c.
b.
d.
Resume
None of the above
Specialty services offered by sports marketing firms often include
Sports law
Event management / marketing
b.
d.
Advertising
All of the above
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Short Answer
1.
Name the four primary career segments available in the sports industry.
Sports Operations
Corporate Sports Marketing
Sports Business
Recreation
2.
List three things a young professional can do now to begin preparing themselves for a
career in sports and entertainment.
They can network, gain experience, and do skill assessments
3.
Briefly explain what the future holds for the SEM job market.
There is room for massive growth in this market
4.
List three potential job functions within the entertainment industry.
Sales, marketing, and consulting
Essay
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1.
An opening for an internship with your dream sports or entertainment organization has
recently been posted in the school newspaper. Prepare a rough draft of a brief, three
paragraph cover letter expressing interest in the position.
Good morning, I hope whomever reads this is having a good day so far. I saw that you
guys recently were on my school’s newspaper and you guys have caught my interest. I see you
guys are seeking employment in marketing for your gaming company. Well, I firmly believe that
I am the best fit for that position, and you guys won’t regret hiring me.
I am very passionate about two things in life; technology and video games. I grew up
with both of these during their boom in not just popularity, but development. Video games and
technology were my childhood. When I wasn’t playing video games, I was on my mother’s
smartphone trying to learn the ins-and-outs of it. I’ve been curious about technology at a young
age as well, and I am way more than familiar with social media and how it operates.
Social media is your best friend in marketing, and I have that on lock. On top of that, I
have true passion for video games. Many people you see advertising or creating these products
seem to be doing so just for capital, for another paycheck under their name. Even the
customers and consumers can recognize these people. When I’m hired, I’ll make sure you guys
won’t have that problem.
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