GHANA COMMUNICATION TECHNOLOGY UNIVERSITY
Faculty of I.T. Business
CLASS ASSESSMENT
General Instructions
a) Answer ALL questions in the paper
b) Marks for each question are indicated against it.
c) Type out your assessment using Microsoft word and submit to the lecturer by email or
upload into Moodle
a) SECTION: Creativity, Entrepreneurship and innovation
b) Answer ALL questions in this section. (40 marks in total)
In groups of three (3), prepare a 20 slide PowerPoint presentation discussing the
following:
Q1. Using 3 local businesses or enterprises as your case studies, explain (using images
and text) how each of the them has been creative and innovative in their product or
service offering (50 marks)
Q2. Using the same three case studies, discuss 5 (five) ways in which the business can
improve on their creativity and/or innovation (50 marks)
ASSESSMENT DETAILS
Course name
Entrepreneurship
Course code
BUMG 401
Level
400
Programs/departments involved
Accounting, Banking and finance,
procurement and logistics (morning session)
Management, Human resources, Marketing,
Economics (Afternoon session)
Type of assessment
Formative: Group assignment
Percentage allocation
10%
Assessment area
Creativity, Entrepreneurship and innovation
Hand out date
Saturday 6th February 2021
Submission date / Deadline
Saturday 20th February 2021, 23:59pm
Lecturer
Dr.M.Afrifah
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