Business Plan Project
Nurfika Ramdani
Type of
Business
Plan
Short Business Plan
Extended Business Plan
Operational Business Plan
Short
Business
Plan
Draft about 10-15 pages
Suitable for young companies
In order to prepare an extended
business plan but have to approved
before and become short version
later on
The final goal is to convince
potential investors that you
understand your entrepreneurial
business and market extremely well
Extended
Business
Plan
Draft about 20 – 40 pages long
Describes the business issues of the
company much more profoundly
More detailed than short business plan
would do
More interesting this type of business
plan becomes
Such a business plan should contain a
thorough market analysis and a revenue,
cost and financial planning for a 5 year
period
 For well-established companies a business plan
can serve the management team as an
important operative tool. Ex. Business
guideline
Operational
Business
Plan
 Not only serves as a draft for the entire
business organization, but also ensures a
consistent appreciation on the part of the
entire management with respect to the
strategic objectives.
 operational business plans are very long and
detailed
 Usually comprising over 40 pages, in some
cases even exceeding 100 pages.
Key
Question
What goals are you pursuing with
your business plan?
What purpose should your business
plan serve?
Preparation for negotiations with
banks
− Presentation for investors
− As an internal management tool
Key
Question
What kind of financing are you
striving for and how much capital do
you require?
Which target groups and people do
you want to approach by means of
your business plan?
What expectations, needs and
demands do your readers have?
Key
Question
Which type of business plan will you
choose and why?
Are there any reasons why you would
still prefer not to write a business
plan?
 Every business plan should clearly discuss these
essential issues, and present them concisely
and in a convincing way.
 The reader should be in a position to
understand the business as a whole and to gain
confidence in the company.
 In order to deal with these issues in a
sophisticated and professional manner, it is
wise to draw up your business plan within the
framework of a company-wide project; this we
call the “business plan project”.
Business Plan Project
Business
Plan is
different to
“business
fields”
Management and organization
Product and services
Market and competition
Marketing and sales
Research and development
Production
Procurement and logistics
Finances
Roadmap of
Business
Plan Project
At the same time a project schedule should be
drafted, where tasks and activities are assigned
to time slot and appointments are fixed.
Project
Schedule
 the set up of a project team,
 the assignment of a project manager,
 the precise definition of all roles and
responsibilities,
 the precise project and resources planning
 Business plan was written by an
entrepreneur himself or by professional
consultant.
 Investor and analysts recognize quite
quickly if the business plan written by
professional consultant
 Usually prefer was written by an
entrepreneur himself than professional
consultant, even though woulb be rejected
later.
 Profesional consultant can evaluate the plan
draft
DATA COLLECTION
• Company description
• Management team and organization
• Product and services
• Market and competition
• Marketing and sales
• Development and production
• Procurement and logistics
• Finance
COMPANY DESCRIPTION
• Company name
• Legal form
• Location
• Date of foundation
• Company history
• Location of the subsidiaries
• Name of the shareholders
• Key financial data (e.g. revenue and profit of the last 3 years)
• Number of employees in the last 3 years
MANAGEMENT TEAM AND
ORGANIZATION
• Organization chart
• Key management and board of directors
• Age structure of the board members
• Company affiliation of the managers
• Responsibilities and competencies of the management team
• Key members of the employees’ committee
• Number of employees
• Compensation and other employee agreements
PRODUCTS AND SERVICES
• Product catalogue
− Sales volume in the last 3 years
− Revenue in the last 3 years
− Costs in the last 3 years
− Profit margins in the last 3 years
• Product descriptions and technical specifications
• Planned product launches
• Advertising and promotion tools
PRODUCTS AND SERVICES
• Pricing schedules
• Competitive advantages
• Unique selling propositions
• Patents, licenses and trademarks and their terms of use
• Regulations and industrial standards
MARKET AND COMPETITION
• Market size and social trends
• Customers and patterns of demand
• Results of customer satisfaction surveys
• Competitors
• Goals and strategies of the individual competitors
• Comparative advantages and disadvantages of your company in
comparison with the main competitors
MARKETING AND SALES
• Information per product line
• Market share in the last 3 years
− Planned sales volume (5 years)
− Planned revenue (5 years)
− Marketing costs
− Profit margins
• Marketing tools
• Structure of sales department
DEVELOPMENT AND
PRODUCTION
• Number of the production locations
• Number of workers in the last 3 years
• Applied manufacturing processes
• Alteration of the warehouse stocks in the last 3 years
• Share of development costs of the last 3 years’ turnover
• List of all product launches during the last 3 years
PROCUREMENT AND LOGISTICS
• Information about subcontractors
− Coordinates
− Name
− Type of supplied goods
• Supplier contracts and agreements
• Name of logistics agents
• Development of the internal and external haulage of the last 3
years
FINANCE
• Annual financial statements and controls of the last 3 years
• Financial planning, forecast, for the current year with all respective
assumptions
• Required investments and timeline
• Credit lines
• Loan agreements
• Evolution of key performance indicators (KPIs) within the last 3
years
INITIAL ANALYSIS OF THE DATA
• An important step within this phase is the preparation of a
preliminary draft
• On the basis of the collected data, the business idea, the planning of
the strategic goals, as well as the content structure of the business
plan, you would be able to draft your executive summary.
• This first draft could then be recurrently revised and improved
during the next project phases in order to achieve a mature
PARTIAL PLANS
• Within the framework of the business plan project you should
organize workshops which facilitate a structured exchange of
experience and knowledge between the different area teams and
task forces.
• The efficient realization of the workshops is crucial for the
harmonisation of the partial plans and the final success of the entire
business plan project.
• The workshops make it possible to identify and coordinate
interrelations and dependencies between different divisions.
PARTIAL PLAN
• A good example of such a critical dependency is the relation
between organizational planning and the different objectives of the
other areas, e.g. marketing, production etc.
• All partial plans should be aligned to the strategic plan as
communicated by the management.
FINANCIAL PLAN CONTROL
• The financial plan has to be aligned with the objectives of the
different areas as well we as with the strategic plan and goals.
• If the financial plan deviates from the strategic plan, the
management must be informed immediately so that they are able to
act quickly.
FINANCIAL AND PLAN CONTROL
In such a case two alternatives exist:
• The strategic plan cannot be kept partially and should be revised
and adapted appropriately by the management.
• The partial plans or their interrelations do not allow an appropriate
alignment with the strategic goals and should be revised by the task
forces.
FINANCIAL PLAN AND CONTROL
• This way of review gives rise to an iterative approach which can be
controlled by the project management.
• The supervision by the management ensures a recurring
improvement of the entire business plan
• Each iteration step is of course accompanied by a repeated revision
and optimization of the executive summary
FINANCIAL PLAN AND CONTROL
• This procedure ensures that your business plan will communicate
the core business idea, the strategic goals and objectives and the
basics of the operative plans stepwise into your company
organization.
• This process increases the willingness and motivation of the
management as well as the employees with regard to the later
realization.
KEY QUESTION
• Have you identified the potential readers of the business plan and
chosen a type of business plan that will fit their requirements?
• Have you already defined the sections of your business plan and the
corresponding content structure?
• Have you already prepared the structure of the partial plans as well as
the required data related to the sections?
• Have you prepared standardized document templates?
KEY QUESTION
• Have you set up the roadmap for the preparation of your business plan?
• Have you already reached an agreement within the management team
on research, preparations and feedback?
• Are the sections and the corresponding work packages well defined and
represented?
• Are the roles and responsibilities within the framework of the project
clearly defined and communicated?
KEY QUESTION
• Are the most important project milestones well defined and a project
plan set up?
• Have you planned sufficient time and resources for data collection and
analysis in common agreement with the managers and project team
members?
• Have you planned the necessary resources for the project?
• Have you carefully prepared the kick off meeting (agenda, topics, goals,
participants, communication, etc.)?
• Have you defined the role of the consultants you wish to involve in your
project?
KEY QUESTION
• Which tasks and responsibilities of the project are addressed to you in
person?
• What resistance will you encounter during enforcement of your project
and its objectives on different hierarchy levels?
• Have you already elaborated an overall check list for data acquisition?
• Are external data sources also requested for your business plan?
KEY QUESTION
• Which analysis tools (SWOT, brainstorming, portfolio, decision trees, fish
diagrams, etc.) will you apply in order to analyse the overall data?
• Have you already developed a qualified concept for the workshops?
• If you are already in the second round of the project, which data were
missing in the first round of the preparation of the executive summary
and the business plan?
THANK YOU