Marketing Plan For Selling
Your Property
Prepared For:
Prospective Sellers of Real Estate
A Summary of Our Marketing Plan for Selling Your
Property at Maximum Value
______________________________________
Prepared By:
Type Your Name
Your Title
Company
Date
1
23
45
Our Step-by-Step Marketing Plan for Selling Your
Property at Maximum Value
Table of Contents

Introduction: A proven business approach based on hard work and results.

Section 1: How our training, licensing, and certifications benefit you.

Section 2: Our Marketing Plan For Your Property

Section 3: How our membership in the NATIONAL ASSOCIATION OF
REALTORS benefits you.

Section 4: How our business approach benefits you: “Excellent Customer
Service and Always Putting The Customer First”.

Summary: A summary of key points.
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Introduction
A Proven Business Approach Based On Hard Work and Results
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Introduction
Dear Type Customer Name Here:
Thank you for the opportunity to discuss your real estate needs and how our
services can help you achieve your objectives. It has been a pleasure meeting you
and I look forward to providing you with excellent service and support.
The purpose of this Marketing Plan Package is to highlight our unique services
and credentials, in order to market your property to meet your goals. These
credentials have enabled us to earn some of the industry’s highest distinctions,
and most importantly, the trust of our customers.
Highlights of how our services can help us achieve your real estate objectives
include:

Selected to membership in the NATIONAL ASSOCIATION OF
REALTORS (NAR). Founded in 1908 and the world’s largest professional
organization at 720,000 members, this industry-leading resource helps us to
find the best real estate solution for you.

We are extensively trained and fully licensed as an authorized
REALTOR enabling us to provide unmatched services for you. This
ranges from being able to instantly place your listing in the area’s most
successful databases, advertising in major newspapers to informing a select
group of investors. These investors are frequent buyers as they have a high
level of confidence in our firm’s listings and business approach. Additional
detail is enclosed for your convenience.

A proven, effective Marketing Plan. As you will see, our enclosed
marketing plan for your property provides a highly professional approach. It
can help your property sell more effectively.

Excellent Customer Support – always putting the customer first. This
business approach has caused us to earn the confidence of hundreds of
customers - to a level which has earned us membership in some of the
industry’s most distinguished organizations, such as the NATIONAL
ASSOCIATION OF RETIRED PERSONS http://NARP.org. NARP helps
us provide a higher level business approach for the benefit of our customers.
Learn more on this approach at: http://narp.org/why-us.htm.

Our marketing solution is designed to provide you with excellent sales
price for your property. Because we only market properties meeting the
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highest standards for value and have a loyal following of buyers and investors,
we are able to sell properties quickly.
The following pages provide additional detail on the capabilities and services
mentioned above.
In summary, our goal is to help you achieve your goals. Our certifications from
the industry’s leading institutions, proven track record, Marketing Plan, and
customer-first approach will enable us to market your property to meet your
goals.
Thank you again for your time and consideration and I look forward to providing
you with excellent service and support.
Sincerely,
________________________
Type Your Name Here
Type Your Title Here
Type Your Company Name Here
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Section 1: How Our Training, Licensing, and
Certifications Benefit You
Our Continuous Training Enables Us to Serve Customers Better
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How Our Training, Licensing, and Certifications Benefit
You
The Benefits of a REALTOR®
A real estate licensee has passed the licensing examination, which makes them
eligible to become a real estate agent. However, a REALTOR® has not only
passed their licensing examination to become a real estate agent, but has also been
selected to membership in the NATIONAL ASSOCIATION OF REALTORS®
(NAR). The NAR is a real estate trade association, and its members abide by a
strict 17 article Code of Ethics. REALTORS® are also expected to maintain a
higher level of knowledge of the process of buying and selling real estate.
Evidence of the public’s satisfaction with REALTORS® includes surveys
showing 84% of homebuyers would use the same REALTOR® again. As you
will see in the following paragraphs, working with a certified REALTOR® is an
important consideration when buying real estate.
Saving You Time and Money
A REALTOR® has the expertise, resources and contacts to make your home
selling experience highly effective. This is especially important because a house is
typically a family’s largest investment - selling it for the right price will impact
your family’s quality of life for many years. The following provides examples of
the services we provide as certified REALTORS®.
The Process of Selling a Home
A REALTOR® will start by giving you an overview of the selling process to
make you aware of what is involved in the transaction. They will show you a
general plan on how they intend to market your property.
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Section 2: Marketing Plan For Your Property
Our Step-by-Step Plan for Selling Your Property at Maximum Value
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Marketing Plan For Your Property
(please see details on following pages)
1
2
3
4
Marketing Your Property
Identify
Price
Range
Learn
Seller’s
goals &
determine
list price
Security Benefits
We immediately inform
all other agents of your
property via the area’s
MLS database.
We market your
property to the firm’s
established list of
investor-buyers. See
#2C below describing
how our professional
approach has
attracted a strong
portfolio of serious
investor buyers.
Benefit: increases
likelihood of a quick
sale at your desired
price.
Also markets to firm’s
database of previous
customers, referrals,
friends and family, and
personal contacts.
See 2D for why our
database is
particularly strong. 2E
below describes how
our professional
approach helps “just
looking” prospects
change to “buyers”.
Benefit: increases
likelihood of a quick
sale at your desired
price.
We conduct Open
Houses. See #2F
below describing how
our ability to advertise
your Open House via
my Member Profile at
NARP.org increases
attendance. Also our
professional approach
at Open Houses
consistently drives
excellent attendance.
Benefit: increases
likelihood of a quick
sale at your desired
price.
Advertising in highpayoff media,
newspapers, etc.
Mailing Campaigns
using our professional
library of letter,
brochure, and mailer
templates. See 2G
below for details.
We can pre-qualify
prospects, plus
accompany them
through your property.
Protects you from
having strangers visit
your house.
Signing a
Contract
We can make sure
the contract covers
key areas without
losing your
negotiating position.
5
Watching Over
The Process To
Closure
We can help you
resolve problems
which may arise i.e.
repairs, title issues,
etc. with minimal
headaches.
Helps bring the
process to closure
as rapidly as
possible.
Plan Details:
1. List Price
 We can quickly help you identify the reasonable asking price for your house.
A REALTOR® can inform you of the most current pricing in the local
marketplace, plus the financing, terms, and condition of competing properties.
These are all important in order for your property to be sold at the best price,
quickly and without headaches.
2. Marketing Your Property Effectively
A. As REALTORS, we are trained to identify what reasonable repairs or
cosmetic work (if any) is recommended in order maximize the selling
price.
B. Effective marketing involves making sure that, not only does the general
public know about your property, but also all the real estate agents in the
area. Nationwide, about 52% of real estate sales are cooperative sales.
This means that a real estate agent other than yours brings in the buyer.
The main vehicle real estate agents inform each other about new
properties on the market is through a computer database called a Multiple
Listing Service (MLS). Because this service is used by virtually 100% of
REALTORS, your property will receive very quick exposure, and possibly
a quick sale.
C. We use additional channels to inform the marketplace regarding your
property such as open houses, other cooperative databases, and a
following of investors. Investors typically are only attracted to firms with
which they have a long relationship. This relationship is built only after
the investor feels confident that the real estate firm has a sound business
approach which attracts high quality properties. Our firm “customer-first”
business approach has enabled us to gain the trust of perhaps the largest
list of investor-buyers. This gives us an additional buying channel for
your property. We market your property to the firm’s established list of
investor-buyers. Also, as members of NARP.org we use their professional
sales tools to make your property get noticed by the investor-buyers.
Examples: Intro Packages to Buyers – we use this package to show our
professional approach to investor-buyers which augments the number of
investor-buyers we have available.
D. Our database of prospective buyers can quicken the sale of your property.
We can contact previous customers, referrals, friends and family, and
personal contacts regarding your property. However, my buyer database
is particularly strong due to my online strategy to locate potential
buyers. For example, I receive many leads from my Member Profile
which is available on every page of the Search Engine at NARP.org. Plus,
I stay in touch with these potential buyers via a monthly newsletter.
E. Our professional approach with buyers helps transform prospects who are
“just looking” to active buying. Foe example, we provide a Property
Visit Packages for Buyers. Buyers like this package because it helps
them focus on their key specifications, plus it organizes the properties they
are viewing. This enhances credibility, and helps the buyer feel organized
and ready to make a buying decision. Quickens the sales process.
F. We conduct Open Houses to increase buyer traffic to your property. To
enhance the effectiveness of our open houses, we use our professional
Open House tools from NARP.org. Examples: - Professional Open
House Invitations are sent to my database of prospective buyers. Your
Open House is also advertised my Member Profile at NARP.org, a high
traffic real estate site. The community knows that our Open House’s are
conducted very professionally, making attendance strong. For example,
we use a Guest Register at all open houses and follow-up with each
attendee via telephone and our monthly newsletter. Also, at the entry to
the open house we provide custom brochures and can even provide our
auto-looping, 5-Point Business Approach presentation on a laptop
(enhances credibility). This professional approach has enabled us to earn
excellent sales results for our customers.
G. We can conduct effective mailing campaigns to market your property.
For example, we can instantly tap into a library of professional letter
templates, and brochure and mailer templates at NARP.org.
H. Advertising your property in the local media i.e. newspapers, selected
journals, etc. is also part of our marketing strategy for your property. We
are experts at knowing which are the best periodicals to advertise your
property, where and when to place the ad, and how often to run the ad.
Surprisingly, most sales do not come from advertising. According to the
The National Association of REALTORS®, research indicates relatively
few real estate sales are the result of advertising. Instead, 82% are from
real estate agent contacts with previous customers, referrals, friends and
family, and personal contacts.
3. Security Benefits
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 A benefit of marketing your property through a REALTOR® is you do not
have to have strangers into your house. Your REALTOR® will generally prequalify prospects, plus accompany them through your property.
4. Making Sure Your Negotiations Cover Key Areas
 A REALTOR® can help you evaluate a buyer's proposal objectively and
without losing your negotiating position. This initial agreement begins a series
of appraisals, inspections, and financing. Many issues can arise during this
process. A benefit of a REALTOR is they can help you write a binding, winwin agreement which all parties can agree on. The net result: your property
sells quicker for the price you desire.
5. Watching Over The Process, Negotiations, and Closing
 As mentioned earlier, problems may arise from when the initial sales
agreement is signed to the actual closing or settlement. Unexpected repairs
may be needed in order to secure financing, corrections may be needed on the
title, etc. Sometimes, just the paperwork to fix these issues can be very
frustrating and time consuming for sellers. As REALTORS, we can help you
resolve these issues and bring the transaction to closure.
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Section 3: How Our Membership in the
NATIONAL ASSOCIATION OF REALTORS®
Benefits You
A Higher Level of Service For Customers
How Our Membership in the NATIONAL ASSOCIATION OF
REALTORS® Benefits You
As mentioned earlier, being selected to membership in the NATIONAL
ASSOCIATION OF REALTORS® (NAR) indicates that we agree to a strict, 17part code of ethics, and maintain a higher standard of knowledge regarding real
estate transactions. This helps to make your real estate transaction go smoothly
and effectively.
For your reference, the NAR was founded in 1908 and has grown to 720,000
members (REALTORS®). These members are organized into 54 state and
territory associations and 1,700 local associations and boards. NAR members also
participate in NAR sponsored institutes such as the following:











Counselors of Real Estate
Commercial Investment Real Estate Institute
Institute of Real Estate Management
REALTORS® Land Institute
REALTORS® National Marketing Institute®
Real Estate Brokerage Managers Council
Residential Sales Council
Real Estate Buyers Agent Council
Society of Industrial and Office REALTORS®
Women's Council of REALTORS®
Appraisal Section and International Section
The benefit of these institutes are the additional skills they provide which enables
REALTORS® to yield better results for customers such as you. As members of
the NATIONAL ASSOCIATION OF REALTORS®, we incorporate its code of
ethics and additional resources into our daily business approach. This enables us
to better serve our customers and achieve their goals.
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Section 4: How our 5-Point Business
Approach Benefits You
"Always Provide Excellent Customer Service and
Always Put The Customer First".
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How our 5-Point Business Approach Benefits You
Our firm was built upon the philosophy of providing exceptional service to our
customers. We believe excellent customer relationships are earned through hard
work, follow through, and consistently doing what we say we will do. Above all,
by providing a buying experience for our customers which exceeds their
expectations so they will select our company again for future real estate needs.
This business approach has caused us to earn the confidence of hundreds of
customers - to a level which has earned us membership in distinguished
organizations, such as the NATIONAL ASSOCIATION OF RETIRED
PERSONS (NARP) http://www.NARP.org. NARP helps us provide a higher
level business approach for the benefit of our customers. Learn more on our
approach at: http://NARP.org/why-us.htm.
5. Results:
4. Sustainability:
3. Approach:
2. Resources:
1. Highly-Trained Agents
Does the real estate firm adhere to the building blocks below, to
consistently achieve excellent customer results. Our Answer:
YES. Benefit: we help you achieve your goals quickly and costeffectively.
Does the real estate firm use emerging technologies which will enable it
to sustain consistently high levels of customer support now and in the
future? Our Answer: YES. Benefit: you will always receive the most
up-to-date information from us, to achieve your goals effectively.
Does the real estate firm deliver a “Customer First” approach
-giving you a professional, effective transaction from initial
sales call to closing and post sales. Our Answer: YES.
Benefit: achieve your goals with a vendor focused on pre and
post sales excellence.
Are the firm’s representatives members of the National
Association of Real Estate Leadership (NARP.org) which gives
them 24/7 access to tools for increased professionalism and
communication? Our Answer: YES. Benefit: customer goals
are achieved more effectively.
Does the real estate firm employ not only graduates of
formal real estate licensing institutions but also, agents who
have earned the certification of REALTOR®? Our
Answer: YES. Benefit: you receive the most up-to-date
recommendations and service support.
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Our highly professional approach consistently earns us the highest regional rankings for
customer satisfaction. For example, we provide customers the following documents to keep
them informed every step of the way – from pre to post sales for maximum customer benefit:
Our Typical Sales Approach:
Initial Contact:
We provide you with
a professional Intro
Package to help you
understand the sales
transaction process,
plus initial info on
our firm. We begin
learning your
objectives. Benefit:
learn how we can
achieve your goals
more costeffectively.
Marketing Plan:
We construct a
Marketing Plan
Package which
shows you stepby-step, how we
will market your
property for
maximum gain.
Benefit: you clearly
see the value we
provide for the
commissions we
earn.
Moving:
Once your house has
been sold – we don’t
stop there. We
provide a complete,
“Relocation Info
Package” to help your
move to your new
house as effective as
possible. Benefit: a
wealth of information
to make your move
very smooth i.e.
 Relocation Guide
Checklist
 Movers
 Maps
 Childcare
 Furniture


Intro
Package For
Sellers
Auto care
Much more
Our
Marketing
Plan for
Your
Property
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Post Sales:
Even months and
years after your
transaction, we’ll
keep you informed
of real estate
trends, Educational
Seminars, etc.
Benefit: you stay
informed of market
opportunities, your
increasing property
value, etc.
The preceding
approach
differentiates our
firm and enables us
to earn the highest
ratings for client
satisfaction.
Relocation
Tips
Package
TREND
Report
17
Summary
Summary of Key Points
Summary
In summary, our goal is to help you sell your property quickly and at your desired
price. Our certifications from the industry’s leading institutions, proven market
strategy, and customer-first approach will enable us to provide an excellent
solution to meet your real estate needs.
Thank you for your time and consideration and I look forward to providing you
with excellent service and support.
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