Annexure ‘CD – 01’
UTTAR PRADESH
Course Title: Professional & Business Communication
L
T
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2 0
0
SW/
FW
2
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TOTAL CREDIT
UNITS
3
Course Code: BC613
Credit Units: 3
Pre-requisites: NIL
Course Objectives: This course is aimed to equip students with effective oral and written communication. Students will learn some theoretical inputs into the
process of communication, its different types, and the difference between written and oral communication, and presentation skills, the process of writing, its
different types and the correct format of business documents and employment messages. Students will develop communication strategies to communicate
effectively and to persuade culturally diverse audience.
Course Contents/Syllabus:
Weightage %
Module I: Workplace Communication
 Importance of communicating effectively
 Stages of communication: Ideation, encoding, transmission, decoding & response
 Barriers to effective communication: Physical, Social-psychological, Cultural, Language and organizational
 Guidelines to overcome communication barriers
 Channels of communication: Downward, upward, horizontal & diagonal
 Goals of organizational communication: Receiver understanding, Receiver response, Favorable relationship and
Organizational goodwill
Module II: Communication for Team Building & Leadership
10
15
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Overcoming barriers to listening
Critical listening and social support
Functions of nonverbal communication
Effective use of nonverbal communication
Characteristics of interpersonal communication
Creating positive communication climate
Problem solving in teams
Effective leadership communication
Emotionally intelligent communication
Giving and receiving feedback
Module III: Effective Presentation Skills
 Pre- presentation jitters
 Preparation and practice
 Delivering the presentation
 Qualities of a skillful presenter
 Capturing and maintaining attention
 Handling questions
 Power point presentations
Module IV: Communication Strategy & Professional Writing
 7 Cs of communication
 Using unbiased language
 Writing Process: Pre-writing, writing & post-writing
 Neutral and positive messages
 Negative messages
 Persuasive messages
 Letters
 Memo
Report Writing
 Functions of a report
 Types of reports
 Format of the reports
 Use of Visuals-Charts, Tables, Pictures
Module V: Communicating in Digital World
 Netiquette
10
25
10
 Email
 Texting and Instant Messaging
 Corporate Blogging
 Using social media (Facebook, Instagram, Twitter, Pinterest, LinkedIn) effectively
 Building a better social presence
Module VI: Intercultural Communication & Persuasion
 Intercultural Communication in a Globalized World
 Gender and Communication
 Language, Communication, and Culture
 Nonverbal Communication and Culture
 Intercultural Communication Competence
Persuasive Communication
 Scope of persuasion
 Language and persuasion: Powerful & powerless use of language
 Persuasion strategies: Implicit and explicit conclusions, Gain-framed vs. Loss-framed messages, Quantity vs.
Quality of argument, Use of evidence
Module VII: Career Skills
Exploring Career Options
Employment Communication
 Cover letter
 Résumé writing
 Follow up
Group Discussion
 Purpose
 Roles of participants in a group discussion
 Dos and Don’ts of group discussion
Interview
 Types of interview
 Preparation for interview
 Appearing in an interview
 Critical questions
15
15
Course Learning Outcomes: Through participation in the course students will develop the following skills:
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Understand the nature, scope, and power of communication processes.
Analyze communication situations and audiences to make choices about the most effective and efficient way to communicate and deliver messages.
Communicate effectively to persuade in teams and culturally diverse audience.
Write grammatically correct business documents using appropriate business style.
Create effective Résumés, cover letter and follow-up messages.
Participate effectively in group discussion and interview.
Pedagogy for Course Delivery: The course will be delivered through classroom discussions, case discussion, group discussion and group presentations.
Assessment/ Examination Scheme:
Theory L/T (%)
100%
Lab/Practical/Studio (%)
NA
Theory Assessment (L&T):
End Term
Examination
Continuous Assessment/Internal Assessment
Components
Quiz
Case Study
Group Presentation
Group Discussion
Attendance
Weightage (%)
15%
10%
10%
10%
5%
50%
Bloom’s Level >
Course
Learning
Outcome
Assessment type
Quizzes
Case Study
Group Presentation
Group Discussion
Remembering
Understanding
Applying
Analysing
Evaluating
Creating
Understand the
nature, scope, and
power of
communication
processes.
Analyze communication
situations and audiences to
make choices about the most
effective and efficient way to
communicate and deliver
messages.
Communicate
effectively to
persuade in teams
and culturally
diverse audience.
Write grammatically
correct business
documents using
appropriate business
style.
Create effective
Résumés, cover
letter and follow-up
messages
Participate
effectively in group
discussion and
interview.
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Textbook
Guffey, M. A. & Lowey, D. (2018) Business Communication: Product & Process South-Western College Publishing.
References:
1. Murphy, Herta A., Herbert Hildebrandt, Jane Thomas (2008) Effective Business Communication 7th Ed. New Delhi: Tata McGraw Hill Education Private
Limited.
2. Lesikar, R. V., Flatley, M.E., Rentz, K. & Pande, N. (2015) Business communication 13th Ed. New Delhi: McGraw Hill.
3. Williams, K., Krizan, A. C., Logan, J. & Merrier, P. (2011) Business Communicating in Business 8th Ed. New Delhi: Cengage Learning.