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ABCD Analysis of Red Ocean Strategy
Conference Paper · May 2016
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Sreeramana Aithal
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Managema 2016‐ National Conference on Changing Perspectives 2016
PAPER 20
ABCD Analysis of Red Ocean Strategy
P. S. Aithal
Srinivas Institute of Management Studies, Pandeshwar, Mangalore - 575 001, INDIA
E-mail : psaithal@gmail.com
ABSTRACT
Red ocean strategy developed by Prof. Michel Porter supports to compete in
existing market space, beat the competition, exploit existing demand, make the
value/cost trade-off, align the whole system of a company's activities with its
strategic choice of differentiation or low cost. By using recently developed
business model analysis framework by our group called ABCD analysis
framework, in this paper, we have analysed the red ocean strategy which is also
called competitive strategy. Based on four constructs Advantages, Benefits,
Constraints and Disadvantages, of this system consider all determinant issues in
key areas through analyzing the constructs ABCD of these issues and
identifying the critical constituent elements. The result supported the logic of
using ABCD analyzing technique in any System performance evaluation.
Keywords : ABCD analysis framework, Red ocean strategy, Factors affecting
red ocean strategy, Determinant issues of red ocean strategy, Critical constituent
elements of red ocean strategy.
Srinivas Institute of Management Studies, Mangalore
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