Success and
marketing strategy
of Airbnb
A brief analysis
How did Airbnb take-off?
The story of two young brains hatching a common idea of sharing “Air-Bed and
Breakfast” and turning it in to a huge success has reached every nook and
corner.
Their strategy of leasing out spare rooms, homes or even castles and
properties from owners to travelers online was a sheer win-win.
This global business rentals giant has conquered enormous challenges with
prudent strategies and business planning.
Here, we walk you through the Airbnb’s business
success and methodologies to help entrepreneurs
build a platform with essential properties.
Being responsive to market needs
Airbnb’s concept of a “peer to peer” rental business
started small and met with some jerks in between.
A major setback was when the business fell stagnant
making only $200 a week for several months together.
They could find the pictures of the listed houses were
not up to the mark and demanded clarity and
reformation.
So they personally captured the listed houses and this
strategy helped them hitch a hike to $400 a week.
Building a foundation of trust
Airbnb is so keen in their inspecting mechanism to monitor both the
parties(host & travelers) and give due emphasis to framing of
policies.
They built up online ID verification system and peer review
mechanisms to ensure honest and valuable business transactions.
Airbnb ensures that the hosts are backed by insurance against any
theft or vandalism. A 24-hour customer hotline is at the disposal of
the customers.
Variety is the spice of ‘Marketing’
Airbnb has ramified its rental business into lucrative
ideas to enhance customer-experience.
The ideas cater to the needs of different segments of the
market.
Staying with a plan to boost accommodation options for
customers, offering resorts, castles and vilas at a
discount or organizing LEGO houses for children...etc.
Emphasizing on Ease
Lending a website a cleaner and leaner layout was one of the
prime indispensable for their success.
Easy sailing user interface offers a hassle-free experience,
Playing another one important courtesy to revenue manifold.
Prompting rapidly to the queries of customers renovates the
brand name, trust and the quality of service.
Expanding Market Reach
Airbnb made a good stride in rental business industry, and
widen up their horizon at different levels.
For instance, Airbnb caters to more than 8,00,000 listings in
many countries.
It has laid the exemplary base for novice businessmen and
start-ups.Following its strategies could give you a good chunk
of Market-share.
Bottom-Line
Several peer-to-peer accommodation networks have risen now, still, Airbnb
stands as the first choice vacation rental platform to assimilate.
The disruptive innovation they were able to bring in, catered customer’s need
in the past and thus far.
As an entrepreneur, if you’re looking forward to developing a hotel rental or
vacation rental platform similar to Airbnb, then get connected with Agriya. It
has in place a cost-effective and ready-made script of Airbnb, in the name of
“Burrow”. Click the button for more info,