Simplified Strategy Map
Increased
revenue
Performance
Measures
 Market
Value
 Seat
Revenue
 Ancillary
Revenue
Targets (Q2)



35% per
year
40% per
year
30% per
year
Initiatives




Increased
Customer
reception/s
atisfaction
More
Customers



Improve premium
services catered to
passengers


FAA on
time
arrival
rating
Customer
rating
No. of
customers
On
ground
time
On-time
departure
Premium
services
leading
indicators






First in
industry
99% rating
% change

<10 min.
93%
100%
offering
checklist
compliance



Targets (Q4)
Optimize
Routes
Optimize
Value
offering to
premium
passengers
Offer
ancillary
types of
revenues

Quality
management
systems
Customer
loyalty
prgram

Cycle time
optimization
Service
offering
optimization
processes









Initiatives
15% per
year
20% per
year
50% per
year

First in
industry
99% rating
% change

<10 min.
93%
100%
offering
checklist
compliance






Optimize
Routes
Optimize
Value offering
to premium
passengers
Offer ancillary
types of
revenues
(even at
lower price to
accommodate
CM of fixe
costs)
Quality
management
systems
Customer
loyalty
program
Cycle time
optimization
Service
offering
optimization
processes
Reduction of
planes/leases
and other
fixed costs

Align
groundcrews to
expected service
requirements
Improve
predictive
data
analytics
on
revenue
side

% ground
crew
trained
(focused
on
diversified
set of
skills)
Employee
turnover
rates


60% - year
1
80% - year
2
100% year 3
2-3%

Ground crew
training

Conducive
work
environment;
Competitive
salary level


20% - year
1
30% - year
2
0% - year 3
2-3%

Ground crew
training

Conducive
work
environment;
Competitive
salary level