Anindita Podder
182051024
Section- 1, Midterm Exam
1 No. Answer:
Amazon is the largest online retailer in terms of both revenue and size. They show strong commitment
towards there customer by saying customer centric. Amazon making it big as they growing day by day.
They selling almost everything we can buy virtually. They focus of every types of customer as well as
every types of products to make new customers. They far ahead of their competitors because they
prioritize customer wants other previously ignored.
2 No. Answer:
To achieve the company’s vision, mission is the most important element. And In mission choosing
component are key to get success. A good mission should include below three components:
1. Customer:
Always, customer orientation needed to influence the customer behavior or attract towards
company products and services. Mission should include customers to get bigger.
2. Products or services:
Company should provide what products and services are going to produce or provide. It will
help both employee and customer to get knowledge about the company.
3. Philosophy:
Company should have its core values and beliefs to give an idea what best they are giving or
providing.
4 No. Answer:
I have 1 crore BDT to invest in any one company from A, B, C. After analyzing the porters five fore
model I want to choose Industry C. Explanation given below:
Competitive rivalry Low in Industry C. Which mean there is least competitors in industry help grow
faster and get mass audience to sell or to provide services.
Threat of new entry is high in Industry C but if the industry c has strong ground then it’s not a big deal
to handle new entrants.
Bargaining power of consumer is relatively low give Industry C a power to set their revenue in their
desire level.
Bargaining power of suppliers is High indicate the dictatorship of suppliers but if Industry C can source
their own raw material then its risk free.
Threat of substitute is Low mean no products or services is widely available to replace. Which provide
a strong ground to get expected revenue as well as growth.
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5 No. Answer:
EFE Matrix of Crimson Cup Coffee
External Factors
Weight
Rating
Weighted
Score
0.13
0.08
0.10
0.09
0.13
3
2
2
3
2
0.39
0.16
0.20
0.27
0.26
0.09
0.09
0.10
0.10
0.09
1.00
2
2
2
2
2
0.18
0.18
0.20
0.20
0.18
2.22
Opportunities
1. Special Coffee Beans sourcing
2. Diversification of Coffee
3. Product innovation
4. Growth in popularity of special coffee
5. Growth in household income
Threats
1.
2.
3.
4.
5.
Knowledge of services
Increase in cost of special coffee
Most people love to prepare coffee at home
Recent information about health of coffee
Fully automated coffee maker increased
**Crimson Cup Coffee scored 2.22 in its industry. We can say that they are surviving and trying to
uplift their company.
6 No. Answer:
Competitive profile Matrix help identifies a firm’s major competitors and its strength and weaknesses.
Competitive profile Matrix of ULAB, UIU & EWU
ULAB
UIU
EWU
Factors
Weight
Rating
Score
Rating
Score
Rating
Score
Enrollment
0.2
2
0.40
3
0.60
3
0.60
Faculty
0.3
3
0.90
3
0.90
3
0.90
Labs & library
0.1
3
0.30
3
0.30
2
0.20
Scholarship
program
0.1
2
0.20
2
0.20
2
0.20
Fees
0.2
2
0.40
2
0.40
2
0.40
Administration
0.1
2
0.20
2
0.20
2
0.20
Total
1.0
2.4
2.6
2.5
**All three private university are providing pretty same Education services throughout Bangladesh.
And their growth is very exciting to observe.
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