UNIVERSITY KUALA LUMPUR BUSINESS SCHOOL
SEPTEMBER SEMESTER 2020
ECB10103 - ENTREPRENEURSHIP
PREPARED FOR: DR NAZATUL SHIMA ABDUL RANI
GROUP 2: BUSINESS PLAN
COMPANY NAME: NAIROBI SDN BHD (REHABILITATION CENTER)
Due date submitted: 24.12.2020
PREPARED BY:
GROUP MEMBERS
ID
MARYAM BINTI NOR ISKAHAR
62212220071
ASMA IZZATI BINTI ABDUL RASHID
62212220009
KHAIRUNNISA BINTI HARIS
62212220252
DEWI ANAK ABDUL
62212220279
AFIQAH BINTI AHMAD
62212220070
Table of Contents
1.0 EXECUTIVE SUMMARY.......................................................................................
2.0 INTRODUCTION......................................................................................................
2.1 Statement of Confidentiality of Report........................................................
2.2 Name and Address of Business......................................................................
2.3 Nature of Business..........................................................................................
2.4 Location……………………………………………………………………...
3.0 INDUSTRY ANALYSIS............................................................................................
3.1 Future Outlooks and Trends.........................................................................
3.2 Analysis of Competitors.................................................................................
3.3 Market Segmentation.....................................................................................
3.4 Industry and Market Forecasts.....................................................................
4.0 DESCRIPTION OF VENTURE...............................................................................
4.1 Product(S).......................................................................................................
4.2 Service(S).........................................................................................................
4.3 Size of Business...............................................................................................
4.4 Office Equipment and Personnel..................................................................
4.5 Background of Entrepreneurs......................................................................
5.0 ORGANIZATIONAL PLAN....................................................................................
5.1 Form of Ownership........................................................................................
5.2 Identification of Partners or Principal Shareholders.................................
5.3 Authority of Principals..................................................................................
5.4 Management Team Roles and Responsibilities..........................................
6.0 MARKETING PLAN.................................................................................................
6.1 Pricing..............................................................................................................
6.2 Distribution………….....................................................................................
6.3 Promotion........................................................................................................
6.4 Product Budget & Milesytone......................................................................
6.5 Controls...........................................................................................................
7.0 PRODUCTION PLAN...............................................................................................
7.1 Manufacturing Process..................................................................................
7.2 Physical Plant..................................................................................................
7.3 Machinery and Equipment............................................................................
7.4 Names of Suppliers of Raw Material............................................................
7.5 Production Plan and budget………………………………………………..
8.0 OPERATIONS PLAN................................................................................................
8.1 Description of Company’s Operations.........................................................
8.2 Flow of Orders for Goods And/Services.......................................................
8.3 Technology Utilization……………………………………………………..
8.4 Service Blueprint (service)…………………………………………………
9.0 ASSESSMENT OF RISK..........................................................................................
9.1 Evaluate Weaknesses of Business.................................................................
9.2 New Technologies...........................................................................................
9.3 Contingency Plans..........................................................................................
10.0 FINANCIAL PLAN................................................................................................
10.1 Assumptions..................................................................................................
10.2 Pro Forma Income Statement.....................................................................
10.3 Cash Flow Projections..................................................................................
10.4 Pro Forma Balance Sheet............................................................................
10.5 Break-Even Analysis....................................................................................
10.6 Sources and Applications of Funds.............................................................
10.7 Ratio Analysis and Interpretations.............................................................
11.0 APPENDIX (CONTAINS BACKUP MATERIAL)..............................................
11.1 Letters............................................................................................................
11.2 Market Research Data.................................................................................
11.3 Leases or Contracts......................................................................................
11.4 Price Lists from Suppliers...........................................................................
12.0 REFERENCE.........................................................................................................
1.0.
EXECUTIVE SUMMARY
Nairobi Sdn Bhd is a rehabilitation center that is located in Janda Baik with the vision
is to be the most preeminent, independent provider of physical and cognitive rehabilitation
services along with the aim to provide clinical care that sets a world community standard for
excellence as measured by outcomes. Other than that, Nairobi Sdn Bhd also aims to be the best
in terms of customer service, value and consistent and predictable growth.
Our clients are from teenagers to adult to senior citizens. For all ages, we provide one
to one service that are concentrated with their concern and problems. Every individual gets to
customize their own therapy that suits their concern and their time availability as well as their
budget since Nairobi Sdn Bhd have all sorts of treatments and therapy.
We will introduce therapies and treatments that are suitable for everyone with
affordable prices. Our price range differs from each category which we have machines, natures,
treatments, and therapies. Each therapy has a starting price of RM200, and price could differ if
they choose to take packages.
The uniqueness of Nairobi Sdn Bhd is that it came from the capital of Kenya which it
means ‘cool water’. The name itself represents our nature theme based that is suitable for what
Nairobi Sdn Bhd is going for. The ambience here is fresh, relaxing but at the same time healing.
Nairobi Sdn Bhd will train employees to give excellent five-star services for our clients.
Nairobi Sdn Bhd will always keep on improving services from time to time to make sure it has
quality and have great customer’s satisfaction.
Lastly, Nairobi Sdn Bhd promises to provide the best customer services for our clients
with the friendly staff and nature healing environment.
Statement of Confidentiality
This agreement is to acknowledge that the information
provided by Nairobi Sdn Bhd in this business plan is unique
to this business and confidential; therefore, anyone reading
this plan agrees not to distribute any of the information on
this business plan without the express written permission.
It is also acknowledged by the reader of this business plan
that the information furnished in this business plan, other
than information that is available publicly, may cause
serious harm or damage to Nairobi and will be kept in the
strictest confidence.
Signature
2.0.
COMPANY PROFILE
2.1.
Vision
 To be a preeminent, independent and provider of physical and cognitive
rehabilitation services.
 To provide exemplary clinical and health care that sets a standard for excellence as
measured by outcomes.
 To be the leader for rehabilitation innovation in the delivery of care and patient
safety, continually improving quality and the patient care experience.
 To be the employer of choice by providing a highly rewarding environment for
employees and attracting the most competent and productive work force.
2.2.

Mission
The mission of Nairobi Sdn Bhd is to improve the quality of life of the individuals
with disabilities by providing high quality physical and mental rehabilitation
services.

Maintaining a friendly, fair, efficient and productive work force that respects
diversity, new ideas and hard work.
2.3
Company Background
Name of the Company
Nairobi Sdn Bhd
Business Address
Lot 5613, Jalan Kampung Janda Baik,
Janda Baik, Bentong
28750 Bentong, Pahang, Malaysia
Website
www.nairobisdnbhd.com
Email
admin@nairobi.com
Telephone Number
03-2642201
Fax Number
03-27425211
Form of Business
Partnership
Main Activity
Rehabilitation
Date of Commencement
1 January 2020
Date of Registration
2 January 2020
Registration Number
M74629
Name of Bank
Maybank
Bank Account Number
156169272278
2.4
Location
The location of Nairobi Sdn Bhd gives an impact in helping the business to be more successful.
In an established company, problems with location can occur in many ways. Nairobi Sdn Bhd
chooses the location based on a few aspects that was considered which is the environmental
surroundings and easy access to transportation in the area. Nairobi Sdn Bhd is in Janda Baik,
Pahang.
Physical Location
Nairobi Sdn Bhd is locating at Lot 5613, Baik, Bentong, 28750 Bentong, Pahang. The business
is in a nature-oriented environment that is easy for individuals to enjoy nature and help detox
in a serene atmosphere.
Map of location
Office Space
The office will be in the rehabilitation center to make it easier for us to monitor our
rehabilitation center while attending to our clients, and if there is any emergency or problem it
will be easier to be at the place easily.
Timing
Nairobi Sdn Bhd systematically manages time so the business will run smoothly. Nairobi Sdn
Bhd will always make sure that the center is ready to be open before 8 a.m. Nairobi Sdn Bhd
will also make sure that our machines and materials are in good condition so it the business
and treatments can perform well. All of the staff shall be at work on 7 a.m as there will be a
short briefing on tasks that will be performed on that day.
3.0 INDUSTRY ANALYSIS
3.1
Future outlooks and trends
Breakdown of drug addicts in Malaysia from 2013 to 2018, by gender
In 2018, there were around 24.3 thousand males in Malaysia who had at least one
recorded drug offence in that year, compared to 953 females. This was despite the
harsh laws in place regarding drug consumption and possession, including capital
punishment for drug trafficking.

Malaysian harsh drug laws which include the death penalty, drug use amongst the
Malaysian population, especially the young, continues to extent.

Whether it’s is drugs or legal pharmaceuticals, the consequences on the user, their
family and also the community as an entire, may be severe and sweeping.

Our future in this could potentially become a large portion of gross sales.

Targeting Year 2 and at that point, good in dealing with inpatient drug.

Our Rehab is ready and committed to cooperate with Malaysian Government to give a
good treatment to our inpatient drug.

As Nairobi Sdn Bhd our mission is to improve the quality of life of the individuals with
disabilities by providing high quality physical and mental rehabilitation services.
Situation in Malaysia
National Drug Agency
The age breakdown
survey 2008
amongst teens and youth
Reason for using
detected in 2008 are:
• 12,352 drug users were
• 13 – 18 years old: 2%
• 55% of cases used the
detected
• 19 – 24 years old: 17%
drugs as a result of peer
• 6,413 of whom were
• 25 – 29 years old: 20%
influence
repeat offender
• 21% used drugs for fun
Majority of drug users were
• 15% of users were curious
male (98%)
about drugs.
3.2
Analysis of competitors

This Nairobi rehabilitation Centre have featured different with other companies.

Located at a cushy place with decent weather in Janda Baik or Cameron Highland off
from big cities and have a quiet enough equipment.

Offering a service that inpatient drug wouldn’t get at other locations needless.

We provide a program or facility for treating persons addicted to drugs and recovering
from certain medical conditions.

The experiences with all exiting experiences environment can help our inpatient drug
achieve lager health goals like recovering range of motion or maintaining a healthy
weight.
Company
Wave Youth Clinic
Solace Asia
Serene Retreat
Location
Kuala Lumpur,
Klang Valley
Sabah and Kuala Lumpur
Near Airport KLIA & city Island, Tropical
City Environment
centre
Background
International (outpatient)
Private haven
Private Held
(Outpatient)
(Outpatient)
Product/
Teen and young adult
Offering a natural
Helps individual and their
Service
treatment. Giving young
therapeutic
families with drug, alcohol
adults a range of treatments
environment for
addiction and co-occurring
for addiction rehab, to mental
healing, recovering
disorders, as well chronic
health & more
and rejuvenating
relapse in several locations
24 Hours
24 Hours
24 Hours
Price Range
25K – 50K
10K – 25K
10K – 25K
Language
English, Arabic
English
English, French, Thai
Strength (S)
Adolescents
Drug rehabilitation
Drug Treatment
Substance Abuse
Substance Abuse
Alcohol Treatment
International Team
Dietary
Medically Supervised
Accommodations
Detox
Operation
Hour
Gender-Specific Treatment
Cognitive Behavior
Therapy
Weakness(es) Limited Family Program
3.3
Located bustling city
Still New
Market segmentation
According to the National Anti-Drugs Agency, the numbers of drug and substance
abusers and addicts in Malaysia is increase from 2018 (130,788 persons) to 2019
(142,199 person). Patients admitted in rehab centres range from being accident victims
to those suffering with a specific illness. Thus, these organizations are becoming
extremely valuable in providing patient care services.
I.
Demographic Segmentation
Demographic segmentation targets services for certain socioeconomic
characteristic. This is the number of drugs addicts in 2019. For Nairobi Sdn
Bhd, our demographic characteristics target are:
i.
Age Category
CATEGORY
THE AGE
WHILST
DETECTED/
YEAR
2019
Adolescence (13-18 Year)
437
Youth (19-39 Year)
18,986
Adult (≥40 Year)
6,657
TOTAL
26,080
Table: Statistic of Drugs Addicts by Age Category, 2019
Source: National Anti-drugs Agency
Chart: Drug Addicts by Age Category, 2019
The highest number of drug addicts arrested was recorded among youth
followed by adult. In conclusion, Nairobi Sdn Bhd’s main targets are among
youth and adult.
ii.
Gender
CATEGORY
GENDER /
YEAR
2019
Male
24,949
Female
1,131
TOTAL
26,080
Table: Statistic of Drug Addicts by Gender, 2019
Source: National Anti-drugs Agency
Gender
Female
Male
Chart: Drugs Addicts by Gender, 2019
According to the statistic of drug addicts in 2019, Nairobi Sdn Bhd’s target by
gender is Male.
iii.
Occupation
CATEGORY
2019
Unemployed
41967
Swasta
33253
Self-Employed
23414
Casual / Part-time
19351
General Labourer
14030
No Occupation
9123
Student
526
Government
468
Retiree
67
TOTAL
142196
OCCUPATION/
YEAR
Table: Statistic of Drug Addicts by Occupation, 2019
Source: National Anti-drugs Agency
Occupation
No
Occupation
General
Labourer
Student
Government
Retiree
Unemployed
Casual/Parttime
Self-employed
Swasta
Chart: Drug Addicts by Occupation, 2019
According to the statistic of drug addicts by occupation in 2019, Nairobi Sdn
Bhd main target market is a person who are unemployed followed by swasta’s
sector.
iv.
Ethnicity
CATEGORY
ETHNICITY /
YEAR
2019
Malay
20,820
Chinese
1,550
India
1,787
Indigenous Sabah
1,355
Indigenous
Sarawak
300
Others*
268
TOTAL
26,080
Table: Statistic of Drug Addicts by Ethnic, 2019
Source: National Anti-drugs Agency
Indigenous
Sabah
Indigenous
Sarawak
Ethnicity
Others
India
Chinese
Malay
Chart: Drug Addicts by Ethnicity, 2019
For these reasons, significant opportunity exists to develop Nairobi Sdn Bhd’s
services targeted for Malay, Chinese and followed by India ethnic.
II.
Behavioural Segmentation
It is very important to be able to identify who are Nairobi Sdn Bhd customers.
That way, we can focus on building our relationship with them.
i.
Case Status
CATEGORY
Case
Year
Status
/
2019
New Case
17506
Relapse Case
8754
TOTAL
26260
Table: Statistic of Drug Addicts by Case Status, 2019
Source: National Anti-drugs Agency
Case Status
New Case
Relapse Case
33%
67%
Chart: Case Status of Drug Addicts, 2019
According to the statistic on drug addicts in 2019, Nairobi Sdn Bhd main target
is the newly detected drug addicts to receive treatment with NADA.
ii.
Drug Types Use
CATEGORY
2019
Opiates (Heroine and Morphine)
7,938
Methamphetamine (Crystalline)
13,768
Methamphetamine (Tablet)
2,386
Marijuana
TYPE
DRUGS/
YEAR
755
Amphetamine – Type Stimulants (Excludes
Methamphetamine)
2,872
Others (Craton Leaves, Depressant,
Dissociative, Hallucinogens, Inhalan etc.)
78
Psychotropic Pill (Benzodiazepine,
Psychotropic pill and Eramine 5)
14
TOTAL
27,811
Table: Statistic of Drug Types Use, 2019
Source: National Anti-drugs Agency
Drug Types Use
Amphetamine
Others
Psychotropic
Pill
Marijuana
Methampheta
mine (Tablet)
Opiates
Methamphetamine
(Crystalline)
Chart: Drug Types Use, 2019
According to the statistic of drug type use in 2019, Nairobi Sdn Bhd main target
is a person that addicted to the Methamphetamine (Crystalline) and Opiates.
iii.
Initial Reasons for Using Drugs
CATEGORY
THE INITIAL
REASONS FOR
USING DRUGS/
YEAR
2019
Peer Influence
13,676
Curiosity
4,840
For Fun
3,457
Stress
2,538
Others
1,768
Relief Pain
1,392
Stimulant
130
Ignorance/Unaware
10
TOTAL
27,811
Table: The Statistic of the Initial Reasons for Using Drugs, 2019
Source: National Anti-drugs Agency
Initial Reasons for Using Drugs
Ignorance/Un
ware
Stimulant
Relief Pain
Others
Stress
Peer
Influence
For Fun
Curiosity
Peer Influence
Curiosity
For Fun
Stress
Others
Relief Pain
Stimulant
Ignorance/Unware
Chart: The Initial Reasons for Using Drugs, 2019
Based on the statistic of the initial reasons for using drugs in 2019, it can
conclude that Nairobi Sdn Bhd main target is a person who is peer influence,
curiosity and for fun for using drugs. At Nairobi Sdn Bhd, we can adopt person
approach tailored to the specific needs of young people with an equally
weighted focus on full recovery and positive growth.
III.
Geographic Segmentation
This segmentation will splitting up Nairobi Sdn Bhd market based on
the location. A patient’s location can help us better understand their
needs and enable to send out location-specific ads.
i.
States
CATEGORY
2019
Johor
2371
Kedah
3582
Kelantan
2998
Melaka
819
Negeri Sembilan
1244
Pahang
1672
Perak
2046
Perlis
316
STATE /
Pulau Pinang
2893
YEAR
Sabah
1574
Sarawak
582
Selangor
2385
Terangganu
2123
WP Kuala Lumpur
1023
WP Labuan
139
WP Putrajaya
43
TOTAL
26080
Table: Statistic of Drugs Addicts by States, 2019
Source: National Anti-drugs Agency
WP Kuala
Lumpur
States
WP
WP Labuan Putrajaya
Terengganu
Johor
Kedah
Selangor
Sarawak
Sabah
Kelantan
Pulau
Pinang2893
Melaka
Perak
Perlis
Negeri
Sembilan
Pahang
Chart: Drug Addicts by State, Malaysia, 2019
The number of drugs addicts arrested in 2019 decreased in five states namely
Kelantan, Pahang, Negeri Sembilan, W.P. Kuala Lumpur and Perlis as
compared to 2018. However, during the same period, the highest number of
drug addicts arrested was recorded in Kedah (3582 persons) followed by
Kelantan (2998 persons) and Pulau Pinang (2893 persons). Thus, Nairobi Sdn
Bhd target market are from Kedah, Kelantan and Pulau Pinang.
3.4
Industry and market forecasts
Nairobi Sdn Bhd expects to record positive earnings before interest, taxes, depreciation
and amortisation in two years on 2022. The table below is the market size forecast for
Nairobi Sdn Bhd.
Industry Forecast
10000
6
8000
5
4
6000
3
4000
2
2000
1
0
0
1993
2009
2019
2024
Mean Monthly Household Consumption Expenditure
Expenditure Composition (%)
Composition of Monthly Household
Expenditure by Other Basic Necessities
Income and Expenditure (RM)
I.
Mean Monthly Hosehold Gross Income
Health
Chart: Composition of Monthly Household Expenditure by Other Basic
Necessities
Source: Department of Statistics Malaysia
The chart above shows the composition of monthly household expenditure by
other basic necessities. It shows that there is a decrease of the percentage of
household expenditure on health from 1993 to 2009 by 0.5%. However, by 2024
Nairobi Sdn Bhd expect the percentage of household expenditure on health
increased by 0.3% percentage points due to the awareness of the importance of
health.
II.
Market Forecast
a. Composition of Consumption Expenditure on Health
COMPOSITION OF
CONSUMPTION EXPENDITURE
ON HEALTH
2016;
1,90%
2022;
2,13%
2019;
2,10%
Chart: Composition of Consumption Expenditure on Health, 2019
Source: Department of Statistics Malaysia
Based on the composition of consumption expenditure on health, the
percentage points rose by 0.2% due to the household income increased from
2016 to 2019. Therefore, Nairobi Sdn Bhd expect the percentage points will
increase by 0.3% by 2022.
b. Market Tactics
Image: Digital uses in Malaysia, January 2020
The image above shows the digital uses in Malaysia. According to the data,
the percentage of people using the internet almost 83% (26.69 Million)
penetration and 81% (26.00 Million) active on social media. Thus, Nairobi
Sdn Bhd are confident with providing customers our rehabilitation services
through internet. Online customers can reviews on Nairobi’s website, social
media post and testimonials from clients and family members. Nairobi Sdn
Bhd also will generate terrific enrolment by using the social media such as:
•
Launching a lead generation advertising campaign targeted towards a
unique audience
•
Posting relevant and timely content of interest to Nairobi Sdn Bhd’s
audience
•
Updating Nairobi Sdn Bhd’s audience on news, events, the latest
addiction treatment research and more.
•
Utilizing the best social media channels, such as Facebook, Twitter and
Instagram.
4.0 DESCRIPTION OF VENTURE
4.1
Nairobi Sdn.Bhd Vision and Mission
Vision:
 To be a preeminent, independent and provider of physical and cognitive
rehabilitation services.
 To provide exemplary clinical and health care that sets a standard for excellence as
measured by outcomes.
 To be the leader for rehabilitation innovation in the delivery of care and patient
safety, continually improving quality and the patient care experience.
 To be the employer of choice by providing a highly rewarding environment for
employees and attracting the most competent and productive work force.
Mission:

The mission of Nairobi Sdn Bhd is to improve the quality of life of the individuals
with disabilities by providing high quality physical and mental rehabilitation
services.

Maintaining a friendly, fair, efficient and productive work force that respects
diversity, new ideas and hard work.
4.2
Product(s)
A. Neuropathy
For this treatment, Nairobi Sdn. Bhd has choose Spruce Lab Grade CBD oil
product that made from USA. This natural and organic hemp seed oil is proven
to reduce a host of mental problem, panic attacks, depression and sleep disorder.
B. Homeopathy
Product used in homeopathy treatment are Avena Sativa and Morphinum
medicine. Avena Sativa is one of the best homeopathic medicine for drug
addiction when dealing with withdraw symptoms or treating insomnia due to
drugs. Morphinum also homeopathic medicine for drug addiction with heart
symptoms, throbbing in the heart along with a small and weak pulse, a dreamlike state and patient feels indifferent.
C. Therapeutic massages
Nairobi Sdn Bhd has choose Relax Therapeutic body massage oil for this
treatment. The product has made in USA under Brookethorne Naturals
manufacturing. Benefits of this oil is can help to relieve stress, ease tension and
anxiety. Additionally, this amazing oil can also provide sore muscle relief and
help to ease joint stiffness.
4.3
Service(s)
Nairobi Sdn.Bhd has sixteen (16) services and more to environmental therapy.
Benefits of this services is reduce or eliminate environmental stressors, provide
positive distractions, enable social support and give a sense of control.
i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
x.
xi.
xii.
xiii.
xiv.
xv.
xvi.
SERVICE
Unlimited individual clinical therapy and
counselling sessions.
Life and intuitive coaching.
Yoga – Pilates – fitness
Pet therapy
Gardening therapy
Hiking in nature
Tennis, golf, fishing, skiing, sailing, diving.
Neuropathy
Homeopathy
Bio-chemical restoration
PRP Therapy
Colon hydrotherapy
Disordered eating therapy
Therapeutic massages
Sound healing, art, somatic therapy
Acupuncture
Price (RM)
(1500)
(100)
(300)
(100)
(100)
(100)
(350)
(500)
(500)
(700)
(400)
(500)
(250)
(200)
(200)
(200)
For each session, customers can choose individual, couples, group or
family therapy. Based on the choice, customer will receive as many sessions per
week or per month as needed. For placement of assistance, customers must
schedule two appointments a week to receive services for an hour each time.
For outdoor treatment such as gardening, hiking, tennis, golf, fishing, sailing,
and diving, customers must schedule one appointment a week and also same
with the other treatments. Means, the appointment they made are two (2)
treatments a week and the treatments also will not conflict with counseling
sessions ones a week. Based on the counseling session schedule, customers
must be follow the session at every week. If customers misses more than two
weekly appointments or two monthly appointments in a concurrent manner,
they will be discontinued from services.
4.4
Size of business
Company Name
Nairobi Sdn. Bhd
Address
Lot 5613, Jalan Kampung Janda Baik,
Janda Baik, Bentong
28750 Bentong, Pahang, Malaysia
Form of Business
Partnership
Number of employees
5-10 employees include staffs
Main Activity
Rehabilitation
Nairobi Sdn.Bhd is one of medium business which is state in Janda Baik, Pahang. The
business is structured as a partnership, operating under Maryam, Asma Izzati,
Khairunnisa, Dewi and Afiqah. The business has operating in this year 2020.
Nairobi Sdn Bhd hopes the company net profit always increase year by year and
hopes that business can expand to oversea in five (5) years.
4.5
Office Equipment and Personnel
In the sphere of rehabilitation centre serves to help people with addiction are well
treated. Our rehabilitation centre uses tools such as:
Computers
Telecommunications equipment
Tables, desks, chairs
Water filter
Air-conditioning
Food and kitchen equipment
Safety equipment
Rooms
4.6
Background of entrepreneur(s)
MARYAM BINTI NOR ISKAHAR
-
Born In Kuantan, Pahang
BBA Management And Entrepreneurship
University Kuala Lumpur Business School
Master In Management And Entrepreneurship
University Kuala Lumpur Business School
Experience of administration and clinical in the
behavioral health and substance abuse field.
-
ASMA IZZATI BINTI ABDUL RASHID
-
Born In Ipoh, Perak
BBA In Faculty of Medicine, University Of Malaya
Master & PHD In Hannover Medical School
6 Years’ Experience In Clinical Psychology In
Germany
Have Licensed Professional Counsellor.
DEWI ANAK ABDUL
-
Born In Kapit, Sarawak
University Malaysia Sarawak Faculty of Medicine And
Health Sciences
Master & PhD In Florida International University Herbert
Wertheim College Of Medicine
5 Years’ Experience In Clinical Psychologist In USA
KHAIRUNNISA
BINTI HARIS
-
Born In Gombak, Kuala Lumpur
BBA In University Sains Malaysia School of Medical
Science
Master & PhD In University of Louisville School of
Medicine
3 Years’ Experience In Psychiatrist In Various Industry
AFIQAH BINTI AHMAD
-
Born In Selama, Perak
BBA Management And Entrepreneurship
University Kuala Lumpur Business School
4 Years’ Marketing, Sales & Corporate
Communication Specializing In the Healthcare
Industry.
5.0 Organizational Plan
5.1
Form of ownership
Our business is a partnership business. So all business related matters will be under
concern of all the promoters. This rehab owned and managed by the partners of the
rehab. Here the Partnership Act 1932 is followed that is all the partners have got the
same or equal liabilities. The partnership of the rehab is based on a written contract
which is duly sign by all partners of the rehab. So by law the rehab is operated and
managed by the articles of partnership.
5.2
Identification of partners or principal shareholders
As our personal business is partnership business and the board of directors are the
owner of it. The net profit will be the distributed among them equally. So, for the assets,
liabilities, the shareholders will be equally responsible. Here given the share and profit
distribution among the partners.
Name
Designation
Shares
MARYAM
President & CEO
30%
ASMA IZZATI
Lead Counsellor
25%
DEWI
Clinical Psychologist
20%
KHAIRUNISA
Psychiatrist
15%
AFIQAH
Management & Science
10%
100%
5.3
Authority of principals
Our principal, Maryam, has the necessary strength and authority to execute and deliver
any agreement and transaction documents to clients. All other written agreements and
obligations signed or will be managed by her with the help of other employees. If our
clients have any problems related to the treatment we organizes then the responsibility
will be fully borne by us.
MARYAM
BINTI NOR
ISKAHAR
(CEO)
ASMA IZZATI
BINTI ABDUL
RASHID
(Asistance
Manager)
DEWI ANAK
ABDUL
(Administration)
5.4
KHAIRUNNISA
BINTI HARIS
(Administration)
AFIQAH BINTI
AHMAD
(Financial
Manager)
Management team roles and responsibilities
We international multidisciplinary team always has the best interest at heart and
puts everything in place to create the right conditions to embrace recovery, from the
counselling staff to the housekeeping members. We also collaboration with University
of Malaya Centre for Addiction Sciences (UMCAS) in that we participate in all their
activities. We also collaborating with NGOS. Included member’s teams experiences
with professional staff.
Name
MARYAM
(President & CEO)
Designation
-
As a top-level administrator, she will manage everyone
needed to run complex institutions, work with vice
presidents or other lower-level managers to oversee
clinical operations, business decisions, fundraising and
everything else.
ASMA
-
Conducts regular management meetings
Creates, adjusts, and implements training plans for new
employees
-
Help the client to develop their own understanding of
IZZATI
(Lead Counsellor –
their situation.
-
Encourage the client to examine parts of their lives that
ASSISTANCE
they may have found difficult or impossible to face
MANAGER)
before.
DEWI
-
Supporting sales and lead generation efforts.
-
Developing a pricing strategy.
-
Understanding and developing budgets.
-
Meet with clients to identify problems - emotional,
(Clinical Psychologist
mental, and behavioral - in their lives through
–
observation, interviews, and tests, she will diagnose any
ADMINISTRATION)
existing or potential disorders.
-
Together with the client, formulate a program of
treatment according to the client’s needs. Psychologists
monitor the client’s progress on a regular basis to ensure
that their needs are met by the course of action, and to
adjust it if necessary.
-
Overseeing production process
KHAIRUNNISA
-
Assess all mental and physical symptoms.
(Psychiatrist –
-
Make a diagnosis and work and develop a management
ADMINISTRATION)
plan for the treatment and recovery.
-
Provide psychological treatment, prescribe medications
and do procedures such as electroconvulsive therapy.
AFIQAH
-
Overseeing production process
-
Responsible for researching and developing marketing
(Management–
opportunities and planning and implementing new sales
FINANCIAL
plans.
MANAGER)
-
Manage both the marketing and the sales staff and will
perform managerial duties to meet the company's
operations goals.
-
Contract with vendors to provide employee service.
-
Provide good working conditions to the work
environment
-
Organize activities which will help to know an employee
at the personal and professional level.
6.0 Marketing Plan
6.1
Pricing
i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
x.
xi.
xii.
xiii.
xiv.
xv.
xvi.
SERVICE
Unlimited individual clinical therapy and
counselling sessions.
Life and intuitive coaching.
Yoga – Pilates – fitness
Pet therapy
Gardening therapy
Hiking in nature
Tennis, golf, fishing, skiing, sailing, diving.
Neuropathy
Homeopathy
Bio-chemical restoration
PRP Therapy
Colon hydrotherapy
Disordered eating therapy
Therapeutic massages
Sound healing, art, somatic therapy
Acupuncture
Price (RM)
(1500)
(100)
(300)
(100)
(100)
(100)
(350)
(500)
(500)
(700)
(400)
(500)
(250)
(200)
(200)
(200)
Nairobi Sdn.Bhd set the affordable and reasonable price in order to penetrate
market quickly and deeply to attract large member of customers interest in Nairobi
Sdn.Bhd service and win a large market share. The target customers of Nairobi Sdn.Bhd
services are those who are niche and have almost have the financial capability of
services.
6.2
Distribution
The distribution strategies that Nairobi Sdn.Bhd use are direct and indirect
distribution.
a. Direct Distribution
Nairobi Sdn.Bhd will doing an event, campaign and seminar to introduce Nairobi
Sdn.Bhd to public and market. Through these activities Nairobi Sdn.Bhd can build a
relation with customers then take this opportunities to tell the customers benefits of
Nairobi Sdn.Bhd services that have been selected to cure drug addiction.
b. Indirect Distribution
For this distribution Nairobi Sdn.Bhd choose to take a more modern approach and use
E-commerce website where customers can register online if they interested with
Nairobi Sdn.Bhd services.
6.3
Promotion
Promotion is ones of strategies or voice of Nairobi.Sdn.Bhd to send out the company
brand's message loud and clear to customers. The promotion will be made possible
within two months or more. The promotion will be implemented based on the
company’s profits of months. For example, if the company’s profits was increased in
January then next month will more promotion will be giving. Nairobi Sdn.Bhd has
choose newspaper, posters and media social to distribute the promotion and at the same
time promote the company name to be known in public.
Newspaper
Reason Nairobi Sdn.Bhd choose newspaper is because it is trustworthy. Nirobi Sdn.Bhd
believes that print media agencies will work very hard in helping to attract customers
and believe in the services that have discounted as we know it is rare for newspapers
publish the wrong news.
The target market on this is people who are less interested in social media
especially the elderly age around 45years and above.
Age Percentage
AGE
18-24yrs
29%
24%
25-34yrs
35-54yrs
20%
30%
45-54yrs
24%
55+
Poster
Poster is one of Nairobi Sdn.Bhd promotion strategy because poster is easily
visible. With this poster Nairobi Sdn.Bhd can bombard people with
imagery, making sure what they see will stick in their heads for longer.
The target market is in specific locations especially areas with a
large population such as KL, Klang, Kampung Baru Subang and Subang
Jaya.
POPULATION
1 459 994
879 867
KL
KL
KLANG
Klang
833 571
708,296
KAMPUNG SUBANG JAYA
BARU
SUBANG
Kampung Baru Subang
Subang Jaya
Social Media
In any business will choose social media as one of the marketing strategy
because it provides varied platforms and numerous advertising formats. The
media social will be use is Whatsapp, Instagram, Facebook and company portal.
Nairobi Sdn.Bhd believes that everyone using social media in this modern world
and easy to connect with targeted customer. The target market is general and
Nairobi Sdn.Bhd believe that 25-34 years old users are the large demographic
of social media users on all platforms.
Below
15Yrs
0%
65+ Yrs
1%
50-64Yrs
8%
15-19Yrs
13%
40-49Yrs
14%
20-29Yrs
39%
30-39Yrs
25%
Malaysia Users Percentage by Age.
6.4
Product / Sales Forecasts
Nairobi Sdn.Bhd Sales Forecast 2020
Month
Sales Forecast (RM)
January
90,000
February
95,000
March
75,000
April
55,000
May
45,000
June
40,000
July
50,000
August
70,000
September
90,000
October
75,000
November
90,000
December
95,000
Total
870,000
Sales Forecast by Year
Year
Percentage Increase
Sales Forecast (RM)
(%)
6.5
2020
-
870,000
2021
10%
957,000
2022
15%
1,100,550
Promotion Budget & Milestone
Monthly Expenses Budget 2020
EXPENSES
2 380
JAN
FEB
JULY AUG
MAR
APR
MAY
JUNE
SEP
OCT
NOV
DEC
1 500
900
663
800
600
500
950 1000
945
750
550
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC
Promotion Expense Budget
2020
Newspaper
2021
2022
Asia Times
Asia Times Newspaper
Asia Times Newspaper
Newspaper
Cost: RM3,500
Cost: RM5,000
Cost: RM2,438
Target Readership:
Target Readership: 96,929
Readership: 83,921
88,117
= 10%
= 5%
Poster
1pcs= RM9
1pcs= RM10
1pcs= RM12
500pcsxRM9=RM4,5
850pcsxRM10=RM8,5
10,000pcsxRM12=RM12,0
00
00
00
Social
Unlimited Data
Unlimited Data
Unlimited Data
Media
Maxis Plan=RM300
Maxis Plan=RM300
Maxis Plan=RM300
12months x RM300=
12months x RM300=
12months x RM300=
RM3,600
RM3,600
RM3,600
Petrol use
12months
12months
12months
to
RM1000
RM1,800
RM2,500
distribute
the poster
TOTAL
RM11,538
RM17,400
RM23,100
6.6 Control
Nairobi Sdn. Bhd has choose monitor customer feedback, customer relationship
management (CRM) systems, target market sales, budgeting and monitoring spending
and lastly market share milestones in marketing control.
6.6.1
Monitor Customer Feedback
Carry out survey to determine customers’ satisfactions with product and service
quality. From listen to customer, Nairobi Sdn. Bhd believes that it is the best way to
grow the business. This survey will do annually and handle by Afiqah as Head of Sale
and Community Service.
6.6.2
Target Market Sale
Target market sale is one of parts that Nairobi Sdn Bhd focusing. This target
market related to the customer feedback. To control this, the company will provide the
best service and treat the customers well.
6.6.3
Budgeting and monitoring spending
This budget focus on cost of generating the advertising materials and the
revenue created by the marketing plan. Budget that company need to control is cost of
marketing such as newspaper, poster, social media and petrol that use in promotion. All
of these costs need to be closely monitored to minimize spending and maximize
profitability. By examining expenses, Nairobi Sdn Bhd hopes that company able to
maintain the budget and see exactly where spending increase come from.
6.6.4
Market Share Milestones
To control market share milestones, Nairobi Sdn Bhd need to control the
business goals before the years targeting end. For example, the target in five (5) is the
company must be expand the business to overseas. To measure it working the net
profit must increase also year by year and must achieving the exactly profit targeting.
If Nairobi Sdn Bhd do not meet the goals, then the company need to analyze why the
plan is falling short and how to correct it back.
7.0 PRODUCTION PLAN
7.1
Service Process
Rehabilitation measures target body functions and structures, activities and
participation, environmental factors, and personal factors. Rehabilitation as “a set of
measures that assist individuals who experience, or are likely to experience, disability
to achieve and maintain optimal functioning in interaction with their environments”. A
distinction is sometimes made between habitations, which aims to help those who
acquire disabilities congenitally or early in life to develop maximal functioning and
rehabilitation, where those who have experienced a loss in function are assisted to
regain maximal functioning.
Activity Rehabilitation Proses
Identify problem and needs
Relate problems to modifudable and limiting factors
Define target problems and target mediators, and
salect approprite measures
Plan, implement, and coordinate, interventions
Asess effect
7.2
Physical plant (Operation Plant)
Rehabilitation Layout

Every layout has 3 Flour and rooftop of our Rehabilitation Center, first, Assisted
Living Facility, Second Floor, medical office Treatment. Third, is Office and also
have Rooftop.

These fundamental elements apply to any size facility and at any level.

Each floor requires some finite space whether great or small.

The layout of our rehabilitation would be a 7200 square feet of open place, which will
be then modified into a shape according to the requirement.

The building would consist of structures like administration office, canteen, restroom,
bedroom, space like stay at home and an open space for the rehabilitation.
LIFT
FIRST FLOOR - ASSISTED LIVING FACILITY
KITCHEN
CAUNTER
LIVING ROOM
GYM
TOILET
MEDICAL ROOM
SECOND FLOUR – MEDICAL
LIFT
KITCHEN
TOILET
OFFICE TREATMENT
PATIENT ROOM
MEDICAL
ROOM
GYM
LIFT
THIRD FLOOR - OFFICE
PANTRIES
MANAGEMENT
7.3
MEATING
ROOM
Machinery
and
Equipment Budget ROOM
TOILET
7.3
Machinery and Equipment Budget
CEO ROOM
ROOFTOP
PSYCHIATRIST
ROOM
7.3
Machinery and Equipment Budget
The sources of the raw materials will derive from the designated medical equipment. To
maintain the quality of the raw material the suppliers will be chosen significantly. The
equipment planning and subsequent purchase of major equipment for rehabilitation is the
joint responsibility of rehabilitation administrator, equipment purchasing agent of the
material management department and an architect.
Efficient provision of services.
• Affordable operating cost.
• Requiring minimal maintenance.
• Offering maximum safe performance
Special tooling
The special machines are ultrasonic devices, php therapy, high frequency and etc as we are
providing treatments. Having high quality and good service for equipment is important to
make sure that all the equipment is well functioning and provide good results that will affect
the business.
Items like clothing and towels that require hygiene will be kept in the storeroom after
washing every use as it is reusable and will not expire. While items dry items that needs to be
chilled will be stored in the refrigerator or freezer.
The decoration and furniture are from ikea and kaison as the price is reasonable and the
quality of the furniture are good. Other than that, Nairobi Sdn Bhd personally has bought
better quality furniture from various stores depending on the interior of the center.
Nairobi Sdn Bhd equipment: Fixed Assets
Type
Quantity
Price/Unit
Total
(RM)
(RM)
Material refrigerator
1
3000
3000
Chairs
10
70
700
Tables
5
70
700
Sofas
3
700
2100
Decorations
1
500
500
Beds
10
100
1000
Mattress
10
100
1000
Bed sheet
10
30
300
Pillow
10
50
500
Cash register
1
500
500
Point of sales system
1
1500
1500
Menu board
1
100
100
Storage cabinets
5
150
750
Treadmill
1
1700
1700
Massage Table
1
400
400
Therapy Table
1
180
180
Ultrasound
1
1620
1620
Electrical Muscle Stimulation
1
2000
2000
Isokinetic
1
5000
5000
Exercise Balls
3
55
165
Therapeutic Ultra sound
1
500
500
Electronic & lead wires
3
70
210
Static cycle
3
200
600
Wheel chair
4
200
800
Walking stick tripped
2
50
100
Towel
15
15
225
Clothing
15
20
300
Total
(RM)
26,450
7.4
Names of suppliers of raw material
The sources of the raw materials will derive from the designated medical equipment. To
maintain the quality of the raw material the suppliers will be chosen significantly. Our desire
is to get the materials directly from there.
The raw materials will be delivered by the supplier to Nairobi Sdn Bhd every week to make
sure that the materials do not run out of stock. The utensils are all from medical suppliers that
needs to be sanitized upon every use. The raw materials are:
1. Needles,
2. Syringes
3. Medical scissors
Quality control and inventory
For quality control, Nairobi Sdn Bhd will ensure that all of the raw materials used are in good
condition and Nairobi Sdn Bhd will make sure that the treatments are effective for each
individual and are high quality that is reasonable for the price. For the inventory control,
Nairobi Sdn Bhd will assure that the service will fulfill the demand and needs of our clients.
RETAIL OUTLETS:
Maycare Shah Alam (Retail Outlet)
Maycare (Seremban)
6, 7 & 8, Ground Floor, Block 1,
No. 1435, Ground Floor
Wordwide Business Park,
Pusat Perniagaan Rasah,
Jalan Tinju 13/50, Section 13,
Jalan Rasah
40100 Shah Alam, Selangor
70300 Seremban, Negeri Sembilan
Monday to Friday : 10am to 7pm
Monday to Friday : 10am to 7pm
Saturday : 10am to 5pm
Saturday : 10am to 5pm
Sunday: 11am to 5pm
Sunday : 11am to 5pm
Tel: 03 – 5510 8990
Tel: 06 – 761 8890
Aqil Stationery
Percetakan Bakti Sdn. Bhd
No P40 jalan 2 Bentong Prima, 28700,
No. 28 Jalan Ah Peng, 28700, Bentong,
28700 Bentong, Pahang
Pahang, Malaysia
Monday to Saturday : 9am to 10pm
+60 (0)9 222-1639
Sunday: 12pm to 10pm
7.5 Production Plan and Budget
Manufacturing license: Purchase the Business permit licence (Partnership license at
Suruhanjaya Syarikat Malaysia SSM) cost RM 300
Operations Budget
Item
Fixed Assets
(RM)
Machine and
Equipment
Monthly
Expenses
(RM)
Other
Expenses
(RM)
26,450
Furnitures and Fittings
Raw Material
SSM Business license
1009
300.00
27,759
TOTAL
Table of workers’ Salaries
Position
General
Quantity
Monthly
EPF
SOCSO
Total
Salary
(RM)
(RM)
(RM)
(13 %)
(1.75 %)
(A)
(B)
(C)
(A)+(B)+(C)
1
8500
1105
148.75
9753.75
1
8200
1066
143.5
9409.5
2
7500
975
131.25
8606.25
1
5000
650
87.5
5737.5
Total
33,507
manager
Assistance
Manager
Administration
Financial
manager
Office Furniture, Fitting and Office Supplies
Table List of Office Furniture and Fittings
Type
Quantity
Price/Unit
Total
(RM)
(RM)
Office Table
5
180.00
900.00
Office Chair
9
150.00
1350.00
Computer (HP)
5
2,500.00
1250.00
Telephone (Motorola)
1
80.00
Air Conditioner
10
2,000.00
20000.00
Fan
10
150.00
1500.00
Exit Signboard
5
200.00
1000.00
Smoke Censor
5
200.00
1000.00
Printer 3in1 (HP)
2
219.90
439.00
Shelf
1
200.00
200.00
80.00
Total
27,719.00
Table List of Office Supplies and Raw Material Monthly
Type
Quantity
Price/Unit
Total
(RM)
(RM)
Fire Extinguisher
1
200.00
200.00
Dustbin
8
2.50
22.80
Broom set
2
10.00
20.00
Syringe
10
3.50
35.00
Mask
10
50.00
500.00
Glove
10
57.00
570.00
Needle
10
4.00
40.00
Medical scissor
3
5.00
15.00
Material freezer
1
1000.00
1000.00
Grand Total
2402.8
Table of stationaries
Type
Quantity
Price/Unit
Total
(RM)
(RM)
A4 Paper
5
9.00
45.00
Pen
15
1.00
15.00
Ruler
5
0.50
2.50
File
20
1.50
30.00
Box File
10
8.00
80.00
Total
172.50
Administration Budget
Table Administration Budget
Item
Fixed Assets
Monthly
Other
(RM)
Expenses
Expenses
(RM)
(RM)
Working capital

General Manager
9753.75

Assistance Manager
9409.5

Administration

Financial Manager
8606.25
5737.5
Office & Medical supplies
2402.8
2402.8
2402.8
Stationaries
172.50
172.50
172.50
Bills:

Electricity

Water
120.00

Telephone
130.00

Internet
200.00
1500.00
1950
8.0. OPERATIONS PLAN
8.1 Description of company’s operations
Therapy and rehab has been really popular as being alcoholic and drug abuse has been
really common in the society. Some people have trouble in taking care of their addiction
as they somewhat come back in doing and taking these things again. Some
rehabilitation centers share the same goal as providing care to people who needs it. Our
concentration does not differ from them. We provide similar treatments and enhanced
therapies with quality assurance of each and every treatment available. Since our goal
is to improve the quality of life of the individuals with disabilities by providing high
quality physical and mental rehabilitation services, we plan to create an image for our
center as a promising one.
8.2 Flow of orders for goods and/services
Materials ordering process
Flow Chart for the ordering materials
Identify needs for
materials
Perform quality
assurance.
Contact the supplier to
request quotation.
Arrange and receive
materials
Negotiate with the
supplier
Agree terms and
contracts with supplier
Pay for goods and store
materials safely
8.3 Technology utilization
The quality of the service is depend on the quality of the raw material and equipment.
If the raw materials are not well quality, the service might not be capable of giving the
quality that we desire. We like to establish a personalized and special service that is
only available at Nairobi Sdn Bhd and we will like to create an opportunity for our staff
by providing proper training, knowledge and technology in giving treatments.
8.4 Service Blueprint
Physical
Parking
Front desk
evidence
Special dept
Examination room
Pharmacy
Lab
Leave hospital
Desk
User
Arrival/park
Fill out forms
Meet with therapist
Receive treatment
Go to pharmacy
actions
car
Front-of-Stage
Receive
Enter forms
Greets & examine
Give diagnosis
Pharmacist greets
Interactions
Parking pass
in database
patient
patient
Backoffice
Fill prescription &
Interactions
appointment book
Support
Parking garage
Processes
Ticket generated
Process forms
Diagnosis received
Preparation for bill
9.0 Assessment of Risk
9.1
The Weaknesses of Inpatient Therapy in Nairobi Rehabilitation Centre
Category
Sub Category
Sub-sub
Risk
Category
Medicare
Failure to document
Admissions
medical necessity for
Criteria
admission
Failure to document need
for 24hours/day nursing
care
Medical
3-hours
Failure to finish intensive
Necessity
“Rule”/
therapy services during
Guideline
IRF stay
(Therapy
services)
Rehab Centre
Early
Delaying discharge dates
Transfer
in order to avoid early
Billing
transfer payments
Integrity
Interrupted
Improperly billing for two
Stays
separate and distinct stays
when a Medicare patient
Case-Level
is discharge and re-
Payment
Adjustments
admitted within 3 days
Short Stays
Delaying discharge dates
in order to avoid short
stay payments for
Medicare patients
Conditions of
Classification
Participation
of Inpatient
Rehabilitation
Facilities
-
Failure to meet any of the
major conditions Of
Participant will result in
loss pf IPPS exempt status
9.2
New technologies
One application of technology that have been found as a support tool in
Rehabilitations Centre process is In-Person Rehabilitation. In this sense, Robotics has
met this demand with a wide range of assistive products, for example is Andago.
Andago is a tool for over ground gait training, bridging the gap between treadmillbased and free walking. This is because:
Andago

They help clinicians evaluate quantitatively the patient’s performance and progress
while providing consistent training, especially for extended periods of time.

This result is an increase in therapy access and health-care cost reduction.

The patient’s fear of falling is considerably reduced while therapists focus on the
therapy since they do not have to secure the patient
9.3
Contingency plans
Risk
Probability
A large number of
High
Preparation
Collect employee
Response
Immediately call
employees call in
telephone numbers to employees
sick
call and ask to come
requesting them to
in for an unscheduled come for an
shift
New technologies
Medium
unscheduled shift
Must adapt to suit the Investing in new
need of the ever-
technology
demanding patients
Lack commitment
High
from employees
List the numbers of
Sending
employees who are
employees to
not commitment
Rehab training
centre annually
Patient’s
High
Effective first cost
Applies single
payments
reporting period on
payment for entire
adjustments
or after the date of
admission
patient’s check in
Facility does not
meet required
High
Inform patients of
Comply with
five specific rights
compliance
threshold for
threshold (“75%
qualifying
Rule”)
diagnosis as a
percentage of all
discharge
10.0 Financial Plan
10.1
Assumptions
Financial planning is an important part of business plan. Financial Planning is the
process of estimating the capital required and determining its competition, it is the
process of framing financial policies in relation to procurement, investment and
administration of funds of an enterprise. The objectives of financial planning is framing
financial policies with regards to cash control, lending and borrowings. While, the
importance of financial planning is helps in reducing the uncertainties which can be a
hindrance to growth of the company. This helps in ensuring stability and profitability
in concern. Besides, it also helps in ensuring a reasonable balance between outflow and
inflow of funds so that stability is maintained. So it clearly show that why we need
financial plan through the financial manager.
10.2
Pro forma income statement
RAINOBI SDDN BHD - REHABILITATION CENTER
PRO-FORMA INCOME STATEMENT
Particulars
RM
RM
RM
2020
2021
2022
Sale
870,000
957,000
1,100,550
Total Revenue
870,000
957,000
1,100,550
5879
5930
5829
864,121
951,070
1,094721
Advertisement / Marketing
11,538
17,400
23,100
Utility and Bill
23,400
23,420
23,409
Salaries Wages
402,084
402,084
402,084
2,130
3,203
4.392
Repair & Maintenance
975
738
693
Indirect Tax
840
865
874
Business Registration &
Licenses
300
300
300
5897
6497
5591
Raw Material & Office
equipment
28,020
28,020
28,020
Stationary
172.50
172.50
172.50
Medicine
9,600
10,060
12,008
Total Expenses
484,956.5
492,759.5
500,643.5
Net Income
379,164.5
458,240.5
594,077.5
(-) Cost of Sales
Purchases
Gross Profit
(-) Expenses
Administration Expenses
Depreciation on Equipment
10.3
Cash flow projections
RAINOBI SDDN BHD - REHABILITATION CENTER
CASH FLOW PROJECTIONS
Particulars
2020
2021
2022
Cash In flow from operating activities
Capital ( Cash )
Loan
1,000,000
20,000
0
0
Earnings Cash Sales
870,000
957,000
1,100,550
Total Cash Inflows
1,890,000
957,000
1,100,550
26,450
0
0
482,711.5
489,309
496,012.5
Other purchases
5,879
5,930
5,829
Other equipment
5,299
6,828
6,832
Repayment Loan
5,129
5,167
5,921
525,468.5
507,234
514,594.5
1,364,531.5
449,766
585,955.5
0
1,364,531.5
914,765.5
1,364,531.5
914,765.5
328,810
Cash Outflow from investing activities
Purchase of equipment
Expenses
Total Cash Outflows
Cash Surplus
Beginning cash balance
Closing cash balance
10.4
Pro forma balance sheet
RAINOBI SDDN BHD - REHABILITATION CENTER
PRO- FROMA BALANCE SHEET
Particulars
2020
2021
2022
RM
RM
RM
ASSET
Non-Current Assets:
Land & Building
320,000
320,000
320,000
Office Furniture & Equipment
27,719
10,283
10,832
Machine & Equipment
26,450
4,082
3,029
1,500
0
0
25,000
19,000
13,000
400,669
353,365
346,861
Raw Material
1,012
1,382
1,823
Cash Balance
676,340
216,195.50
357,093.50
677,352
217,577.5
358,919.50
1,078,021
570,942.5
705,777.5
Capital
914,765.5
328,810
328,810
Net Income
379,164.5
458,240.5
594,077.5
(-)Drawing
13,986
14,087
14,098
1,279,944
570942.5
908,789.5
1,923
2,021
3,012
200,000
200,000
200,000
201,923
202,021
203,012
1,078,021
570,942.5
Signboard
Vehicle
Current Asset:
TOTAL ASSETS
Liabilities & Owners equity
Long Term Liabilities
Long Term Loan
Loan Balance
TOTAL LIABILITIES
705,777.5
10.5
Break-even analysis
Break-even Analysis
2020
2021
2022
Total projected sales (RM)
300,000
356,940
527,000
Total variable costs (cost of sales)
12,000
71,540
68,330
Contribution margin
287,500
285,400
458,670
90%
80%
90%
Fixed cost
128,600
149,340
163,770
Total cost
287,672
294,330
349,592
Net profit
208,457
287,446
319,432
Break even sales
278,443
284,075
329,655
Contribution ratio
10.6
Sources and applications of funds
Sources of funds
2020
2021
2022
Business operations
20,000
20,000
20,000
Fixed cost
128,600
149,340
163,770
Issue of shares
550,000
550,000
550,000
5,000
5,000
5,000
Uses of funds
2020
2021
2022
Business operations cost
12,00
11,500
11,00
Dividend payment
5,000
5,000
5,000
Long term loans
5,000
5,000
5,000
Fixed assets
26,450
0
0
48,450
21,500
21,000
Long-term loans
Total Sources
Total uses
10.7
Ratio Analysis and Interpretations
RAINOBI SDDN BHD - REHABILITATION CENTER
FINANTIAL RATIO ANALYSIS
Particular
2020
2021
2022
Capital Structure
Total debt to total capital
Time interest earned
42%
29%
17%
6.63 Times 8.18 Times 11.05 Times
71%
40%
21%
Return on Asset
51%
49%
49%
Return on Equity
44%
36%
32%
Gross profit ratio
84%
84%
84%
Operating profit ratio
76%
77%
78%
Net Profit Margin Ratio
38%
40%
42%
104 Days
172 Days
231 Days
0.67 Times 0.63 Times
0.63 Times
Debt equity ratio
Return on Investment
Profitability ratio
Asset utilization ratio
Sales to cash
Sales to total asset
Appendix (contains backup material)
A.
Letters
RAINOBI SDN BHD
Lot 5613, Jalan Kampung Janda Baik,
Janda Baik, Bentong
28750 Bentong, Pahang, Malaysia
Dear Miss Mariam,
My name is Jack. The intent to inform you that I on behalf Aqil Stationery comfirm the
order of your stationary. The product code 3739220 and the number of quantity is more
than before.
As school break is near, we want to tell you that we will provide promotion in next week
till 1 January, so that we have enough time for our sales and reach our client on time. We
also provide delivery, so easy for you to get the items on time.
Mentioned bellow is the address for supply:
No P40 jalan 2 Bentong Prima, 28700, 28700 Bentong, Pahang
Monday to Saturday : 9am to 10pm
Sunday: 12pm to 10pm
Date: 28.11.2020
Your sincerely,
Jack
B.
Market research data
C.
Leases or contracts
D.
Price lists from suppliers
No. 28 Jalan Ah Peng,
Quotation #
Customer ID
28700, Bentong Pahang
09 222 1639
Bill To:
100
128346482
Quotation valid until:
December 29, 2020
Prepared by: PERCETAKAN BAKTI
Nairobi Sdn Bhd
Lot 5613, Jalan
Kampung Janda
Baik,
Janda Baik
28750, Bentong Pahang
03-2642201
Comments or special instructions:
Description
AMOUNT
1 PCS RM 1O
8,500.00
POSTER
850 pcs x RM 10
8,500.00
TOTAL
$
17,000.00
If you have any questions concerning this quotation, contact Name, Phone Number, E-mail
THANK YOU FOR YOUR BUSINESS!
Quotation
PERCETAKAN BAKTI SDN BHD
Your Company Slogan
No. 28 Jalan Ah Peng,
28700, Bentong Pahang
09 222 1639
Bill To:
MAY 25 2021
November 9, 2021
Quotation #
Customer ID
100
128346482
Quotation valid until:
December 29, 2020
Prepared by: PERCETAKAN BAKTI
Nairobi Sdn Bhd
Lot 5613, Jalan
Kampung Janda
Baik,
Janda Baik
28750, Bentong Pahang
03-2642201
Comments or special instructions:
Description
AMOUNT
1 PCS RM 12
POSTER
10,000 pcs x RM 12
3,600.00
TOTAL
$
3,600.00
If you have any questions concerning this quotation, contact Name, Phone Number, E-mail
THANK YOU FOR YOUR BUSINESS!
AQIL STATIONERY
QUOTE
No P40 jalan 2 Bentong Prima, 28700,
28700 Bentong, Pahang
DATE
Website: somedomain.com
2/1/2020
QUOTE #
Phone: [013-7253829]
Fax: [000-000-0000]
[123456]
CUSTOMER ID
[8393748329]
VALID UNTIL
9/5/2020
Prepared by: [Adlina]
CUSTOMER
REHABILITATION CENTER
NAIROBI SDN BHD
Lot 5613, Jalan Kampung Janda Baik,
Janda Baik,
[28750 Bentong, Pahang]
03-2642201
DESCRIPTION
PCS
AMOUNT
A4 Paper
9.00
5
45.00
PEN
1.00
15
15.00
RULER
0.50
5
2.50
FILE
BOX FILE
1.50
8.00
20
10
30.00
80.00
[42]
Subtotal
172.50
TERMS AND CONDITIONS
Taxable
-
1. Customer will be billed after indicating acceptance of this quote
Tax rate
6.250%
2. Payment will be due prior to delivery of service and goods
Tax due
-
3. Please fax or mail the signed price quote to the address above
Other
Customer Acceptance (sign below):
TOTAL
$
172.50
x ___________________________________________
Print Name: Afiqah
If you have any questions about this price quote, please contact
[Name, Phone #, E-mail]
Thank You For Your Business!
AQIL STATIONERY
QUOTE
No P40 jalan 2 Bentong Prima, 28700,
28700 Bentong, Pahang
DATE
Website: somedomain.com
2/1/2021
QUOTE #
Phone: [013-7253829]
Fax: [000-000-0000]
[123456]
CUSTOMER ID
[8393748329]
VALID UNTIL
9/5/2020
Prepared by: [Adlina]
CUSTOMER
REHABILITATION CENTER
NAIROBI SDN BHD
Lot 5613, Jalan Kampung Janda Baik,
Janda Baik,
[28750 Bentong, Pahang]
03-2642201
DESCRIPTION
PCS
Fire Extinguisher
1
Dustbin
8
Broom Set
2
[42]
AMOUNT
200.00
2.80
10.00
Subtotal
22.80
20.00
242.80
TERMS AND CONDITIONS
Taxable
-
1. Customer will be billed after indicating acceptance of this quote
Tax rate
6.250%
2. Payment will be due prior to delivery of service and goods
Tax due
-
3. Please fax or mail the signed price quote to the address above
Other
Customer Acceptance (sign below):
TOTAL
x ___________________________________________
Print Name: Afiqah
If you have any questions about this price quote, please contact
[Name, Phone #, E-mail]
Thank You For Your Business!
$
242.80
Quote
Maycare Shah Alam (Retail Outlet)
[IT YOUR BIG DAY]
Date:
##############
Valid Until
[2/1/2020]
Quote #:
Customer ID:
[100]
[193284802]
Quote/Project Description
Customer:
REHABILITATION CENTER
NAIROBI
Kampung Janda Baik,
JalanBHD
5613,SDN
Lot
Janda Baik, Bentong
Lot 5613, Jalan Kampung Janda Baik,
28750 Bentong, Pahang, Malaysia
03-2642201
6, 7 & 8, Ground Floor, Block 1,
Wordwide Business Park,
Jalan Tinju 13/50, Section 13,
40100 Shah Alam, Selangor
RM Total
QUANTITY UNIT
Description
3.50
10
Syringe
50.00
10
Mask
57.00
10
Glove
10
Needle
5.00
3
Medical scissor
Special Notes and Instructions
Once signed, please Fax, mail or e-mail it to the provided address.
4.00
Subtotal
Discount
Tax/VAT Rate
Tax/VAT
$1,160.00
$0.00
Total
$1,160.00
Above information is not an invoice and only an estimate of services/goods described above.
Payment w ill be collected in prior to provision of services/goods described in this quote.
Please confirm your acceptance of this quote by signing this documentAFIQAH
AFIQAH
1/1/2020
If you have any questions concerning this quote, contact [Name, Phone]
Thank you for your business!
[Street Address], [City, ST ZIP Code]
[Phone] [Fax] [E-mail]
$35.00
$500.00
$570.00
$40.00
$15.00
6.00%
MAYCARE (SEREMBAN)
Mechanic Quote
No. 1435, Ground Floor
Pusat Perniagaan Rasah,
IKEA
Jalan Rasah
IKEA
INVOICE NO.
70300
Seremban, Negeri
KUALA LUMPUR
Sembilan
[Phone] [Fax]
DATE
CUSTOMER ID
[e-mail]
EXPIRATION DATE
Monday to Friday : 10am to
TO
REHABILITATION
CENTER
7pm
[10327428740]
January 2, 2020
2.18238E+12
5/3/2021
RAINOBI SDN BHD
Lot 5613,
Jalan Kampung
Saturday
: 10am
to 5pmJanda Baik, Janda Baik Pahang
28750 Bentong, Pahang,
Sunday
: 11am to 5pm
03-27425211
Tel: 06 – JOB
761 8890
SALESPERSON
JOB TYPE
MECHANIC
DELIVERY
DATE
PAYMENT
TERMS
DUE DATE
Due on receipt
QTY
DESCRIPTION
ITEM #
UNIT PRICE
DISCOUNT
LINE TOTAL
1.00
Treadmill
1.00
Massage Table
1.00
Therapy Table
180.00
180.00
1.00
Ultrasound
1,620.00
1,620.00
1.00
Electrical Muscle Stimulation
2,000.00
2,000.00
1.00
Isokinetic
5,000.00
5,000.00
3.00
Exercise Balls
55.00
165.00
1.00
Therapeutic Ultra sound
500.00
500.00
3.00
Electronic & lead wires
70.00
210.00
3.00
Static cycle
200.00
600.00
4.00
Wheel chair
200.00
800.00
2.00
Walking stick tripped
50.00
100.00
15.00
Towel
15.00
225.00
15.00
Clothing
20.00
300.00
1,700.00
1,700.00
400.00
400.00
TOTAL DISCOUNT
Quotation prepared by: ___________AQILAH_________________________________
This is a quotation on the goods named, subject to the conditions noted below:
(Describe any conditions pertaining to these prices and any additional terms of the agreement.
You may want to include contingencies that will affect the quotation.)
To accept this quotation, sign here and return: _______________AFIQAH________________________________
THANK YOU FOR YOUR BUSINESS!
SUBTOTAL $
13,800.00
SALES TAX
TOTAL $
13,800.00