Velina Ivanova, Viktor Zhivkov, Gabriela Popova, Lubomira Kasabova, Mihaela Shishmanova Q.1: The elements of the mission statement are well defined in the text. To begin with, LOCOG’s business credo is stated in the 1st paragraph of page 2: “to use the power of the Games to inspire change”. This page is where the vision of the organisation is described, as well,: including “culture, education, the environment, and programmes with wider benefits” into the event, providing accessibility to a broader range of people, inclusivity, and “upholding the Olympic values of friendship, excellence, respect, inspiration, determination, courage, and equality”(which have previously been mentioned in the very first paragraph of the text). Some additional values of LOCOG’s are “managing the health and safety” of the people involved in the organisation and being “inspirational, open, and respectful”. The guiding principles of the organisation are to “maximise the economic, social, health, and environmental benefits of the Games for the UK, particularly through regeneration and sustainable development in East London”, “creating inspirational games” in order to “provide a range of opportunities”, and to “encourage longer term participation in sport and cultural activities across the UK”. Q.2: Stakeholders Athletes London(East London in particular), “wider community”, Local people and residents The UK Sponsors and partners The media “Young people in schools” The Government and LOCOG Interests “Inspirational Olympic and Paralympic Games” Economic growth, creation of “thousands of new jobs”, “cross city transport improvements”, involvement of the local business in the organisation of the event “Sustained improvement in the UK sport”, in addition to economic benefits Financial success of the event and benefits from the partnership “Billions of people around the world will watch the event on TV” Involvement in the Games, to be placed “at the heart of the process”, education programme “to maximise the economic, social, health, and environmental benefits”
