DATE: November 27, 2020
AMBO UNIVERSITY
COLLEGE OF BUSINESS AND ECONOMICS
DEPARTMENT OF MANAGEMENT
TARGET GROUP: MBA IN MANAGEMENT STUDENTS
COURSE TITLE: BUSINESS POLICY AND STRATEGIC MANAGEMENT (MBA542)
1. GROUP (3-4MEMBERS) ASSIGNMEN (10-20%)
Instruction: Look at any business organization working in your environment, and write a
brief report focusing on the following points (5 pages maximum). Your report should
involve introduction, body and conclusion.
1.
2.
3.
4.
5.
Identifying business strategy of the organization
Reason of having the identified business strategy
Benefits obtained from the business strategy
Problems facing with the business organization
Your recommendations to the facing problems
2. INDIVIDUAL ASSIGNMENT (10-20%)
Instruction: Read the following case carefully, and discuss your answer for the questions
following the case (3 pages maximum).
Suppose you are MANAGER of a company that has pioneered a new kind of SALSA for
chicken that has taken the market by storm. The SALSA’S differentiated appeal has been based
on a unique combination of spices and packaging that has allowed you to charge a premium
price. Over the past three years, your salsa has achieved a national reputation, and now major
food companies such as ABC and XYZ, seeing the potential of this market segment, are
beginning to introduce new salsas of their own, imitating your product. Based on the given case
answer the following questions:
1. Describe your business model and the strategies you are pursuing.
2. Describe the industry environment in which you are competing.
3. What kinds of competitive strategies can you adopt to strengthen your business model in
this kind of environment?
Submission Date: October 30, 2020
E-mail: solomon.amsalu@ambou.edu.et
By Solomon (Assistant Professor)
Mobile: +251 913 996 130
Plagiarism is strictly forbidden!