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Copyright ©2016 Cengage Learning. All Right s Reserved. M ay not be scanned, copied or duplicat ed, or post ed t o a publicly accessible websit e, in whole or in part .
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Presentation on theme: "Globalizing Business 1 Copyright ©2016
Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible."— Presentation transcript:
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Globalizing Business 1 Copyright
©2016 Cengage Learning. All Rights
Reserved. May not be scanned, copied or
duplicated, or posted to a publicly
accessible website, in whole or in part.
2
LEARNING OUTCOMES 2 GLOBAL3
| CH1 Copyright ©2016 Cengage
Learning. All Rights Reserved. May not be
scanned, copied or duplicated, or posted
to a publicly accessible website, in whole
or in part. 1Explain the concepts of
international business and global
business 2Give three reasons why it is
important to study global business
3Articulate the fundamental question
that the study of global business seeks to
answer and two perspectives from which
to answer it 4Identify three ways of
understanding what globalization is
5Appreciate the size of the global
economy and the strengths of
multinationals
3
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3 GLOBAL3 | CH1 Copyright ©2016
Cengage Learning. All Rights Reserved.
May not be scanned, copied or
duplicated, or posted to a publicly
accessible website, in whole or in part.
Global Business Concepts Global
business: Business around the globe
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OP
International business Firms engaging in international economic activities The
action of doing business abroad Multinational enterprise (MNE): Firms engaging
in foreign direct investment and operating in multiple countriesMultinational
enterprise
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4 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights Reserved.
May not be scanned, copied We
or duplicated,
or posted
to apresentation.
publicly accessible
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If you wish to
website, in whole or in part. download
Global Business
Concepts
(continued
1)
Foreign
it, please recommend it to your friends in any social
direct investment (FDI): Investment
controlling,
system.in,
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buttonsand
are managing
a little bit value-added
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activities in other countries Emerging economies: Developing countries Also
known as emerging markets Buttons:
48% of world trade 60% of FDI in ow 40% of FDI
out ow 50% of the Global GDP
5
5 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights Reserved.
2
May not be scanned, copied or duplicated, or posted to a publicly accessible
website, in whole or in part. Global Business Concepts (continued 2) Gross
domestic product (GDP): Sum of value added by resident rms, households, and
governments operating in an economy Purchasing power parity (PPP):Cancel
ConversionDownload
determining the equivalent amount of goods and services di erent currencies
can purchase
6
6 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights Reserved.
May not be scanned, copied or duplicated, or posted to a publicly accessible
website, in whole or in part. Global Business Concepts (continued 3) BRIC:
Acronym for the emerging economies of Brazil, Russia, India, and China BRICS:
Addition of South Africa Triad: Developed economies of North America, Western
Europe, and Japan Base of the pyramid (BoP): Vast majority of humanity who
make less than $2000 a year
7
7 Exhibit GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights
Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. 1.1 The Global Economic Pyramid
8
8 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights Reserved.
May not be scanned, copied or duplicated, or posted to a publicly accessible
website, in whole or in part. Reasons to Study Global Business Prerequisite to join
top ranks of large rms Expatriate manager: Manager who works outside his or
her native country -International premium: Signi cant pay raise commanded
when working overseas
9
9 Exhibit GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights
Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. 1.2 Why Study Global Business?
10
10 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights
Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. Fundamental Question What determines
the success and failure of rms around the globe? Uni ed framework Study of
global business is interdisciplinary
11
11 Exhibit GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights
Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. 1.4 A Uni ed Framework for Global
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Business
12
12 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights
13
Buttons: ©2016 Cengage Learning. All Rights
13 GLOBAL3 | CH1 Copyright

Reserved. May not be scanned,
copied orpresentation
duplicated, or posted to a publicly
Download
accessible website, in whole or in part. Institution-Based View Suggests that rm
performance is determined by institutional frameworks governing rm behavior
worldwide Institution: FormalWe
and
informal
rules
of the
Institutional
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presentation.
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framework: Formal and informal
institutions
that
govern
individual
and
rm in any social
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behavior Deals with externalsystem.
environment
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Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. Resource-Based View Suggests that rm
performance is determined by its internal resources and capabilities Deals with
2
rm’s internal resources Liability of foreignness: Inherent disadvantage that
foreign rms experience in host countries because of nonnative status
14
14 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights
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Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. Resource-Based View (continued) Firm’s
resources and capabilities can o set the disadvantage Firms must have valuable
and unique rm- speci c resources Not shared by competitors in the same
environment
15
15 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights
Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. Globalization Close integration of
countries and peoples of the world Advantages Higher economic growth and
standards of living Increase in technology sharing Extensive cultural integration
16
16 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights
Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. Globalization (continued) Disadvantages
Undermining of wages in rich countries Exploiting workers in poor countries
Gives too much power to MNEs Destroys the environment Promotes inequality
17
17 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights
Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. Views on Globalization Novel force spread
across the world Result of technological innovation and Western ideology Focuses on exploitation and domination through MNEs Existed since the
beginning of human history Historical evolution
18
18 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights
Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. Pendulum View of Globalization
Integration of countries and people across the world Brought about by the: Reduction of the costs of transportation and communication -Breaking down of
barriers to the ows of goods, services, capital, knowledge, and people
19
19 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights
Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. Pendulum View of Globalization
(continued
1) Rapid
globalization
led
to: Inaccurate
historical
view
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globalization is new Fear of loss of jobs in developed economies Report of MNEs
destroying local companies, cultures, and values in emerging economies
20
20 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights
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Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. Pendulum View of Globalization
(continued 2) Great Recession
all have
rmsliked
of the
importance
of: Risk
Wereminds
think you
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presentation.
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management: Identi cation and
assessment
of
risks
-Preparation
to
minimize
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in any social
impact of high- risk, unfortunate
events
Scenario
planning:
Technique
prepare
system.
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you!
and plan for multiple scenarios
21
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21 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights
Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. Semiglobalization Perspective that
2
suggests that barriers to market integration at borders are high Not high enough
for complete insulation between countries
22
22 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights
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Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. Semiglobalization (continued) Types of
globalization Total isolation - Suggests localization -Strategy that treats each
country as a unique market -Expensive Total globalization - Lead to
standardization -Strategy of treating the entire world as one market
23
23 Exhibit GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights
Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. 1.5 Top Ten Largest Firms in the World
(Measured by Sales)
24
24 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights
Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. Debate: Ethical Dilemma Opponents of
globalization Nongovernmental organizations (NGOs): Organizations not a liated
with governments Firms view NGOs as partners Current business school
students exhibit values and beliefs that favor globalization
25
25 Exhibit GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All Rights
Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part. 1.6 Views on Globalization
26
KEY TERMS 26 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All
Rights Reserved. May not be scanned, copied or duplicated, or posted to a
publicly accessible website, in whole or in part. International business (IB)
Multinational enterprise (MNE) Foreign direct investment (FDI) Global business
Emerging economy (emerging market) Gross domestic product (GDP) Purchasing
power parity (PPP) BRIC BRICS Triad Base of the pyramid (BoP) Expatriate
manager International premium
27
KEY TERMS 27 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All
Rights Reserved. May not be scanned, copied or duplicated, or posted to a
publicly accessible website, in whole or in part. Institution-based view Institution
Institutional framework Resource-based view Liability of foreignness
Globalization Risk management Scenario planning Semiglobalization
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Nongovernmental organization (NGO)
28
SUMMARY 28 GLOBAL3 | CH1 Copyright ©2016 Cengage Learning. All
29
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SUMMARY 29 GLOBAL3
| CH1 Copyright ©2016 Cengage Learning. All
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Rights Reserved. May not beDownload
scanned, copied
or duplicated, or posted to a
presentation
publicly accessible website, in whole or in part. International business Business
or rm that engages in international economic activities Action of doing business
abroad Global business helps
one’s
employability
and career in
the wish to
Weadvance
think you
have
liked this presentation.
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global economy Helps prepare
for possible
expatriate
assignments
O ers
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Rights Reserved. May not be scanned, copied or duplicated, or posted to a
publicly accessible website, in whole or in part. Perspectives in global business
Institution-based view Resource-based view Globalization is the close integration
2
of countries and peoples of the world There is an increase in the number of
MNEs originating from developing countries
30
30 GLOBAL | CH1 Copyright ©2016 Cengage Learning. All Rights
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