© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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Chapter Objectives
 Summarize the demographics of the new American workforce.
 Define the term managing diversity, and explain why it is particularly
important today.
 Discuss why business cycles and the global economy are vital economic
considerations for modern managers.
 Describe the three-step innovation process, and define the term
intrapreneur
© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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Demographics of the New Workforce
 It is getting larger, increasingly female, more racially
and ethnically diverse, older, and more age-diverse.
 America’s Education and Workplace Skills Crisis
 To compete in a global labor market, U.S. workers need a
constantly improving, world-class education – but
American kids aren’t getting one:


US ranks 12th globally for adults with an Assoc Degree or
higher
1/3 of US 4th graders read at a proficient level or better
© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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Nagging Inequalities in the Workplace
 Under the Glass Ceiling (subtle barrier to succeed)
 Women continue to experience a significant genderwage gap and strong barriers to advancement.
 Women are demanding more equitable compensation
and workplace opportunities. Still earn only 80% of what
men do! Ugh!
 Continuing Pressure for Equal Opportunity
 Women, minorities, and the physically challenged are all
expected to press harder for more employment
opportunities.
© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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Managing Diversity
 Managing Diversity
 The process of creating an organizational culture
that provides all employees, including women and
minorities, with assistance and opportunities to
help them realize their full potential
 More Than EEO (equal employment opportunity)
 The moral necessity and commitment in going
beyond EEO to create flexible organizations that
encompass and value diversity:
© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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Diversity Programs
 Teaching English as a second language
 Training minorities for management positions
 Activity recruiting minorities
 Training managers to embrace diversity
 Creating mentor programs
 Enforcing discrimination and harassment policies
The Challenge of a Global Economy
 A Single Global Marketplace
 Global trade is causing a shift to a single economy.
 The size of the global economy has expanded
dramatically.
 NAFTA (North American Free Trade Agreement)
 European Union
 World Trade Organization

All make it easier to create a single economy
© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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The Technological Environment
 Technology
 Technology includes all the tools and ideas available for
extending the natural and mental reach of humankind.
 Technology is facilitating the evolution of the
information age.
 Information has become a valuable strategic resource
for gaining competitive advantage.
© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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Promoting Innovation
Through Intrapreneurship
 Intrapreneur
 An employee who takes personal responsibility for
pushing an innovative idea through a large
organization
 Fostering Intrapreneurship
 Focus on results and teamwork
 Reward innovation and risk taking
 Tolerate and learn from mistakes
 Remain flexible and change-oriented
© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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