Case Study
Problem
Assume that you are an E-commerce Business Advisor. One of your clients wishes to expand his
business and connect with other businesses of the same kind with a network of suppliers
1_What will you advise the client?
Solution
As an E-commerce business advisor, my advice to the client is that expanding your business globally and
connect with the other businesses of the same kind is great and, in this regard, you must take some steps to
expand your business.
Grow your Business by Affiliate Marketing
Expanding your business through Affiliate Marketing is a great option as you will pay commission to the
affiliates when they will send you successful sales. This marketing strategy is very attractive and popular
in online business stores as you must make an affiliate program for your business and when that program
gives you successful sales you only reward some commission to them.
Become partner with other companies
Expand your business through interacting with other groups of companies and collaborate with other
businesses
of
the
same
kind.
(Omnistar
Interactive,
2020)
customer personalization
Customer personalization is important in this era where same size for everyone does not attract customers
rather the customer personalization does.
Use social media to your advantage
Use social media platforms to advertise your own business and make contacts with people who can advertise
your business.
Market your most popular products
Marketing your most popular products on social media sites and platforms will encourage people and build
more customers and traffic onto your business platform.
Get onto User Generated Content (UGC) & Influencer Marketing
Make your regular customer your micro-influencer by asking them to give reviews and promote your
product on social media. In this regard your business will be promoted for free.
Apply Google Shopping Ads
A great mean of attracting customers is Google shopping Ads by which you can attract customers from
others site to yours by showing images of popular products and their prices with some discount and your
business address.
Make a Subscription Program
Make a subscription program for your customers by providing them ease in placing order every month by
asking them few questions about their need and send them their package every month.
Grow your list of customers
To grow your customer list, you should give discounts and offers like buy one get one free and surprise gift
with every order. This will attract people and increase your list of customers.
Write Newsletters and Blogs to the subscriptions
Writing newsletter and logs for your subscripted customers is very important for your growth in business.
By doing so, you will be in contact with your customers and inform them about every new deal and arrivals.
(Endorphin Digital Marketing, 2020)
2_What recommendations can you give to the client in terms of E-commerce application if
orders come from customers that live outside the region or state?
Solution
For the customers who order from outside the country there are few options to consider for them.
Customers living in different countries can be managed by Affiliate marketing applications,
through which customers can easily approach you and can order from anywhere in the world. One
of those applications is AMAZON that gives great services to the customers worldwide and is
consider the no. 1 in whole world for affiliate marketing site or application. Other more options
are Google, Facebook, E-Bay, Flipkart, Daraz.pk and many more. (Grin, 2014)
There are the following things that any business should kept in mind while relying on E-commerce
application.

There should be no language barrier

Shipping should be worldwide

Fast server
References
Endorphin Digital Marketing. (2020). 10 Ecommerce Strategies to Help Grow Your Business In 2020.
Retrieved
from
www.endorphindigital.com:
https://www.endorphindigital.com/post/10-
ecommerce-strategies-to-help-grow-your-business-in-2020
Grin. (2014). Introduction to E-Commerce Technology in Business-GRIN. Retrieved from www.grin.com:
https://www.grin.com/document/280494
Omnistar Interactive. (2020). 7 Strategies to Grow Your Ecommerce Business. Retrieved from
www.osiaffiliate.com:
business/
https://www.osiaffiliate.com/blog/7-strategies-to-grow-your-ecommerce-