I. Executive Summary
Food is a basic need for survival, when it comes to food customers will never hesitate to buy, that’s
why food industries will continuously grow and will expand in time. Also, the increasing influence of
technology can be evidently seen in our generation nowadays and the food industry has made a good use
of technology to promote their products. Businessmen also made use of both by creating mobile
applications that allow people to order online any food they desire from any food establishment in their
area and have it delivered to them just like Food Panda and Grab Food. Therefore, taking this into account
and the current situation of today, we have come up with a mobile application named (Name of product)
that will create a partnership with not just local supermarkets but also with a pharmacy that will give its
consumers a service to deliver their desired groceries and medicines to their doorsteps.
(Name of product) is a mobile application which will be made available to both Android and IOS
users and shall target those who are unable to go out of their respective residences due to the community
quarantine issued due to the pandemic outbreak and also those who are too busy with work, students living
on their own and everyone else who seeks or are in need of such services that is offered by (Name of
product). It aims to build good relationship with its customers by providing them a profitable product.
II. Business Overview
(Name of product) is a business that will operate with the usage of a mobile application which will
be made available in major cities in the Philippines and soon all throughout the country. Its mission is to
provide a service that save the customers the trouble of personally going to supermarkets and pharmacies
and help them save more time. The prices offered for the products will be adjusted to help the business
generate revenue however still making it affordable for its consumers. It envisions to help the people in
making peoples life easier and to help with the crowding of people in supermarkets and to decrease the
long lines during payment especially now that we are having a new normal society wherein social distancing
must be observed.
Partnership with local supermarkets will be made in order to coordinate with accessing customers
orders. Every supermarket in partnership with, will provide their database for inventories regularly to help
update the database of the app regularly. They also shall have their own lane in supermarkets so that they
won’t get mixed up with customers personally coming to the supermarkets.
Partnership with the local pharmacies will be made in order to coordinate with accessing customers
orders. The same as to with the supermarkets, they too shall provide inventories to keep the application
users updated of what are not available.
Any male or female with a license shall be eligible to be a driver. Also, since the constitution of the
Philippines allows deaf-mutes to get non-professional driver’s license, they too shall be eligible to apply to
become drivers for motorcycle vehicle will be utilized for delivery since it will ensure that the goods will be
delivered quickly since in some areas there are designated lanes for them. Drivers shall be equipped with
gloves and mask especially during this pandemic outbreak to ensure the cleanliness and safety of the goods
and the customers. They shall also be provided with android phones in order to have access to the app and
to help deaf-mutes communicate more efficiently with the customers.
III. Market Analysis
Product/Services
(Name of product) is a mobile application which will enable the consumers to freely and easily shop
for products from different supermarkets near their vicinity. It shall offer consumers an organized selection
of their desired items and its price to allow them to have an idea of how much they will be paying for.
Providing a user-friendly environment is one of the priorities of the application which it will make
it easy for users to find supermarkets near them, choose from orderly organized product lists which will be
firstly by category then by specific type of product and show pictures of products and have the price right
below the product. There will be 2 types of payment method which will be through credit card or by cash
upon delivery. Customers will only need to connect their Facebook account for identification and asked
about payment details upon checkout.
Just like how Food Panda and Grab Food works, customers may order the products then the
supermarket chosen for the delivery will receive a notification of the list of orders to ready and collect the
problems and leave a notification if it is ready for pick-up and the drivers will choose to accept the order
and finally deliver the goods to the customer.
Target Market
It shall become a helping hand for today that people are advised to stay indoors because of the
pandemic threatening the world and to save them the worry of encountering different people when
shopping for groceries. It can also help lessen the people going out of their homes to buy food stocks and
having supermarkets crowded by civilians. But of course, it shall not be rendered useless after the passing
of this crisis. It shall be of great use when things go back to normal for people who are very busy with work
to save them time for getting their groceries, for students living on their own and basically for everyone
who wants to save trouble of personally going to supermarkets to buy groceries.
Main Competitors
The competitors are basically the already existing businesses that offers the same services in
selected areas of the Philippines. There will highly be a possibility of customers choosing them over us for
they have already been around for quite some time and have made a reputation among the public.
Market Strategy
This kind of service is not new and in fact is widely known and used in other countries. This is also
not new in the Philippines and there are already existing applications that offers the same kind of services.
However, what will distinguish our services after conducting a research, is that the application shall be userfriendly and easy to use. It shall not need any verifications every time a customer places an order. It will
offer products at reasonable prices just enough to generate revenue. Consumers will also be informed
quickly of products unavailable and offered alternatives. Goods shall also be delivered the same day and
customers will be able to track down their deliveries and be informed if the driver already has the goods
and if it’s on the way and they shall be shown a real-time GPS tracking of the driver.
We will have the application available both on Android and IOS devices. Social Media accounts shall
be created and utilized to promote the application and have users updated of every new upgrade to the
application and the promos that may be offered on special holidays and certain occasions.
External Assessment of Forces or Factors affecting the Market
General Environment
The application shall be regularly updated in order to satisfy its users even more and taking into
mind every review it receives to help improve its functionality. It shall also have an advanced database that
will be able to store newly added products of different supermarkets that it is partnered with. The payment
method can be either credit card or cash. However, with cash payments additional information shall be
required and mobile number verification in order to avoid bogus buyers. The application will be made
available to everyone regardless of their social status and will not discriminate among its customers.
Government policies will be duly followed and all the different rules and regulations that a city may have.
It shall also follow all international and local Cyber Laws and cyber etiquette.