The_Business_Upp_Int_5

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Maslow’s needs pyramid
fulfilment
needs
esteem needs
social needs
safety needs
physiological
needs
a
feeling of
having and
fulfilling a purpose
acceptance of self by self
social acceptance
clothing, weapons, defence of self
food, water, sex, sleep, warmth
Old Orchard
Sell through retail outlets: petrol stations, independent food shops, small local
supermarkets, large out-of-town supermarkets.
Re-brand product to highlight key features: organic, traditionally made, health
benefits.
Increase range of product types: more types of bottles and cartons to suit
lifestyle needs of individuals and families, e.g. from individual 25cl sachets to
1 litre glass bottles.
Add a price premium for new products.
Promote in lifestyle magazines and on TV.
Diversify the product range, e.g. different
types of apple or other fruits.
Crunchy Morning
Launch the product range with an intensive media campaign including
newspapers, magazines and TV. The hook to the campaign will have to
centre round the unusual flavours.
Ensure the product is available in major food retail outlets, e.g. large
supermarkets, and prominently displayed there.
Price will be determined by the competition.
Packaging will be determined by large
supermarket requirements and
standardisation.
That Touch Cosmetics
Attract new customers, e.g. middle aged men with a new product range
for them, or some other market segment.
Move upmarket with a new higher priced range of products.
Sell through new retail outlets including
direct sales via website.
Ten ideas on how to make customers love you
1
Have an easy-to-navigate website
2
Get feedback on product or service
3
Respond immediately to emails
4
Offer incentives for purchases
5
Adapt product or service to meet customer needs
6
Make sure customer knows who to contact in your organisation
7
Make sure it is easy to contact right person in organisation
8
Never oversell your product or service
9
Make sure staff are fully trained to deal with problems
10 Other?
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