Strategic Management PAF KIET, College of Management Sciences Faculty: Dr. Hanif Mohammed Semester: Spring 2020 Course Plan Week Topic Areas Remarks Assignment and Practice 1 Introduction to the Course (three stage None to divide the course in details and strategy making) Introduction to Strategy Strategic Management and Corporate Strategy Perspectives on Strategy None 2 Strategic Management Model Strategic Landscape Environments and their Relationships (Internal, Task, National and Global) Henry Mintzberg’s Emergent Strategy and Corporate dynamism. Forming Learning Teams to chose a company to carry forward the organization. Review and discussion on relationship and influence of one environment to the other. Input Stage 3 External Factors Influencing Strategy External Factor Evaluation External Environment of the organization and its influence on the organization. External Factor Evaluation 4 Industrial Analysis 5 forces model Competitive Profile Matrix (CPM) Understanding Industrial factors using five forces model. Using cross sectional analysis using CPM Developing CPM 5 Understand internal Environment of the Organization Relationship of Structure to Strategy Relationship of Culture to the organization. Internal Factor Evaluation Understanding Internal Factors that effect strategy Developing Internal Factor Evaluation. Week Topic Areas 6 Understanding Major Corporate Strategies Intensive Strategies Vertical Integration Strategies Mergers and Acquisitions Legal issues with Mergers and Acquisition Diversification Strategies Defensive Strategies Growth Strategies (Organic and with integration) Outsourcing and Joint-ventures. Michael Porter Generic Strategies. Remarks Assignment and Practice Understanding corporate strategies, its application and usages. None. Matching Stage 7 SWOT Analysis Based on 9 quadrants to strategies the organizations internal and external factors while using SO, WO, ST and WT Strategies. Develop a SWOT analysis while strategizing for company providing feedback. 8 Looking at an organization’s Strategic Position using Action Evaluation Matrix Understanding SPACE Matrix using negative and positive feedback on four quadrants analyzing organization and suggesting the strategies that might be applicable based on the legend of the vector plotting. Develop a SPACE Matrix and plot the vector. Suggest strategies based on the directional vector. 9 Boston Consulting Group Matrix Two variables driving the Matrix Relative Market Share along with Industry Growth Rate. Understand contribution made by each SBU while being able to plot the portfolios and strategizing them as per their quadrants. Understanding the tabular form and contributions of each SBU in the Matrix creating strategies for each Unit. Develop BCG Matrix qualify them plot 5 SBUs and suggest strategies. Dividing the matrix on 9 quadrants combining strengths and weaknesses to make decisions on strategies to be used based on plot of each Strategic Business Unit. Develop an IE Matrix and suggest strategies. Develop a table giving details of each SBU. 10 Internal-External Matrix Portfolio analysis based on Internal and external evaluation using three types of strategies Hold and Maintain, Grow and Build and the last Harvesting and Divesting. The logic to build on combinations of strengths and weaknesses. Week Topic Areas 11 Grand Strategy Matrix Combining 4 Matrices understand the generating of strategies based on the quadrant the organization is falling. Remarks Assignment and Practice Generating strategies using Matching stage matrices. Develop GSM and plot the organization on the quadrant. Suggest at least three strategies best suitable based on matrices. Decision Stage 12 Quantitative Strategic Planning Matrix Understanding the Matrix Place and Plot strategies Rate and Quantify strategies Decide on the best strategy based on quantification Based on analysis of the quantification used in this matrix learn to make decision on the best strategy suitable for the organization. Develop a QSPM and suggest the best strategy for the organization. 13 Strategy Implementation Issues Based on Harvard Article Turning Great Strategy into Great Performance Review the research findings to implement strategy. Understanding the gaps and solutions. By understanding the research findings and how to use strategy implementation the reach is discussed in detail based on findings in 197 organizations. Read the Article and discuss during class. 14 Strategy Evaluation Matrix Understand the Last area of the Strategic Management Model, i.e. Strategy Evaluation. a. A Strategy Evaluation and Assessment Matrix b. A Strategy Evaluation Framework The last stage where students understand how to evaluate the strategy. The Matrix shows a comparative analysis of using the quantification to evaluate the past and the present performance. Project to Warp-up all the learning.
