20 Name: (optional) ________________ Gender: Male Female Age: ______ Market Segment: Student Employee 1 strongly disagree 2 Somewhat disagree 3 Somewhat agree Price 1.The prices of offered product are budget-friendly. Name: (optional) ________________ Gender: Male Female Age: ______ Market Segment: Student Employee Parent 4 Strongly agree 1 2 1 strongly disagree 3 4 2 Somewhat disagree 3 Somewhat agree Price 1.The prices of offered product are budget-friendly. 2. I am willing to spend money to purchase ChowSiLong product. 3. ChowSiLong products are affordable yet fulfilling and satisfying. 4. The prices offered are appropriate to the products. 2. I am willing to spend money to purchase ChowSiLong product. 3. ChowSiLong products are affordable yet fulfilling and satisfying. 4. The prices offered are appropriate to the products. 5. The company offers reasonable discounts of their products. Service 6. The cashier processes transactions quickly and effectively. 7. Staff are friendly and hospitable. 8. The waiting time for take-out is reasonable. 9. Staff can accommodate customers effectively. 10. Staff can answer questions raised by customers in an effective and respectful manner. Quality 11. I am satisfied with the taste of ChowSiLong products. 12. I am fulfilled with products’ quality. 13. I will recommend ChowSiLong to others for its high-quality products. 14. The products are served hot and fresh. 15. The menu has variety of items to choose from. Product Appearance 16. The packaging is visually appealing. 17. Products are served in creative manner. 18. My expectations of the volume and appearance of the products are met. 19. Products’ scents are pleasing. 20. Product packaging is unique and distinguishable from competitor’ products. 5. The company offers reasonable discounts of their products. Service 6. The cashier processes transactions quickly and effectively. 7. Staff are friendly and hospitable. 8. The waiting time for take-out is reasonable. 9. Staff can accommodate customers effectively. 10. Staff can answer questions raised by customers in an effective and respectful manner. Quality 11. I am satisfied with the taste of ChowSiLong products. 12. I am fulfilled with products’ quality. 13. I will recommend ChowSiLong to others for its high-quality products. 14. The products are served hot and fresh. 15. The menu has variety of items to choose from. Product Appearance 16. The packaging is visually appealing. 17. Products are served in creative manner. 18. My expectations of the volume and appearance of the products are met. 19. Products’ scents are pleasing. 20. Product packaging is unique and distinguishable from competitor’ products. Parent 4 Strongly agree 1 2 3 4
