Strategic Marketing Figures
Competitive Marketing
Figure 5.15b
Sample of a Business Model
ROVIO
Smartphone
Operating Systems.
Video Distributing
Platforms.
Game Design.
Easy Access
Entertainment.
Software
Development.
Time-Killer.
Licensing.
Simple Fun.
Merchandise
Distributors.
Attract.
Mass Market
Viral.
Multi-sided
markets.
(Advertising and
Licenses)
Brand.
Software.
App / Android
stores.
People.
Parks.
Marketing.
Media.
Rovio.com
Software Development.
Product Development.
Helsinki Metropolia University
Agreements.
Merchandising Products. Free and paid apps.
Freemium.
Metropolia Business School
Copyrights.
W. Simcoe