How to Write Great Customer Testimonials Using Video
Review Software?
Video Review Software is in Trend because of countless Youtubers, Digital
Marketers, and Producers. There have been so many web-based Video Review
Software allowing a video editor to receive feedbacks which helps in
rectification. Most of the videos rendered by editors are said to contain the
most ROI than other content because of the vast number of excellent editing
software and effects.
Going through a video review platform where a company shares a productbased video, you can write great customer testimonials. Customer
Testimonials are one of the major features of a company’s success. A customer
testimonial is direct unguided feedback from a customer.
Why are Customer Testimonials necessary?
 Provides credibility and builds trust
 Paves way for promising collaborations
 Connection with Regular customers
 Company’s reputation increases
 Conversion rates increase
New Customers will get to read the captivating testimonials on the company
page which assures their participation in the future.
Here are certain ways to write a Great Customer Testimonial
Decide on the story you wish to tell the main reason why other customers
read a testimonial is to check a company’s potential. To attract the customers,
the given content must be catchy with details such as customer’s satisfaction,
their need for buying the product, their success/victory story backed by the
company, etc.,
“I am super happy to have come across your website. Today I successfully have
my domain. All thanks go to you! Kudos!”
The above-given example shows the story of an online retailer who has set up
a website domain through a website company. This type of personal story
feedbacks posted on a video review software platform can be well utilized to
build a testimonial. Such positive testimonials will attract new customers.
So, determining the narrative will help in classifying the best testimonials.
1. Voluntarily Asking Questions
Sometimes, there might not be enough relative content to build a testimonial
story. At these times, asking certain questions directly to the customers
provide more details. Customers’ reviews on the software at times might be
short, so you can personally message them or put out a public questionnaire
for all the staff or customers to answer.
To write a well-refined testimonial, there must be a lot on the plate to classify.
Certain key points to focus on while asking questions are:
 Company’s support to customers
 Solutions used to overcome issues
 Satisfaction rating of the Service
Before writing a testimonial, determining the area of concern where
information lacks, will enable you to jot down specific questions. Reaching out
to customers will also build the relationship between the company and the
customers.
2. Direct and Short Testimonials
People read reviews with a set of questions in the mind. If the testimonial is
long without necessary details, then the buyer who is reading will quickly shift.
So, it is mandatory to provide direct, short, and sweet testimonials with details
about the product and the feelings of the buyer. Reviews posted on the
software are most critical or short or direct, pointing a specific scene in the
video. If there are many reviews on that point, you will have to construct a
direct testimonial having all the customers’ feedback in mind.
A testimonial must start with an impactful sentence e.g.
“The product was the same as shown in the video. It is worth the price. Thank
you so much.”
This given example might answer a customer’s doubt over the product’s
authenticity. The new customer will rely on such direct testimonials to proceed
with the purchase.
The testimonial must be compelling, impactful, direct, short, and crisp.
3. Authenticity
Authenticity is Credibility. Many sites easily generate bot reviews and
nowadays customers are clever enough to spot fake reviews.
Especially on web-based platforms, inbuilt bots produce rapid reviews. You
must ensure that the picked-out reviews are authentic. Whereas there are
options in the software to allow only selected people but mostly the videos are
accessed by many reviewers.
Here is an example of an unauthentic review:
“The iPhone Charging Cable was nice, and it lasted for over 3 years.”
Usually, USB cables’ tips experience cracks over time. This review sounds like a
bot set to provide positive feedbacks. This will not appeal to Tech geeks. So,
the reviews must be from real people who used the product.
These are the basic criteria for authenticity.
4. Visual Presentation
Visually presenting a testimony will enhance engagement. Regular and Legit
customers willfully provide their pictures. Happy Photos of customers are
super powerful in marketing and is a key strategy in neuromarketing web
design. An A/B Test proved that pictures of faces have increased conversion
rates by 102.5%.
In video review software, customers or staff will have to log in with details. In
most of the software, setting a profile picture is mandatory. So, you can
directly ask them about using their profile picture or some other picture they
wish to send for the testimonial.
Testimonials with pictures are eye-catching, authentic, engaging, and
credible.
There are many online Video Review Software that comes up with free plans
and premium packs. Some of the most reviewed Software are Frame IO,
Filestage, Wipster, etc., These software are cost-effective, excellent in
providing reviews for specific frames, stakeholder feedbacks, automatically
segregates in-context feedbacks, avails collaboration with agencies, sharing of
staff links is possible and testimonials can be directly transferred to editing
software.
Every testimonial written must tag the company’s logo because there are
chances of testimonials getting stolen by similar clone sites.
The main key factors of writing a great testimonial are Direct Content, EyeCatching First Line, Real Stories, Happy faces, and Solutions.
To attract customers, it is advised to post testimonials on every page of the
site. Regularly adding new testimonials will keep the site fresh and ongoing.
Are you planning to now sit and equip the above methods, or do you know
anyone who will be helped by these ideas? Share it.
Blog Source URL: https://www.feedfleet.com/blog/2020/11/12/how-to-writegreat-customer-testimonials-using-video-review-software/