Describe current operating
environment of dreamworld…
DreamWorld Analysis Report
Length: Maximum 1,500 words +/- 10% (excluding figures and tables, but
including references). See further guidance and details below. No appendix
permitted and no Table of Content required.
Presentation:
12-point
font
Arial
or
Times
New
Roman.
1.5
line
spacing.?Submission: Submit via TurnItIn on the course website. Please check
your draft written report for originality prior to submitting a final version.
ANSWER-
https://www.homeworkmarket.com/questions/dreamworld-analysis-
report-describe-the-current-operating-environment-of-dreamworld-briefly-discussmajor-environmental-trends
This course focuses on assessing student's written communication (for
Assurance of Learning purposes for the Program) and therefore the markers will
pay particular attention to the writing style and clarity and the student's ability to
express ideas in a clear, compelling and insightful manner in the report.
YOUR TASK:
Dreamworld's management team are seeking your advice and recommendations
on the customer experience at the theme park and ways to boost their ticket
sales.
They would like you to analyse the current marketing situation facing Dreamworld
and assess the theme park's success at delivering a customer experience that
supports the image of Dreamworld. They would like your recommendations for
improvements to the guest experience and sales tactics. In particular,
Dreamworld management are seeking your analysis and recommendations of
the four main attraction areas in the park. You can choose from:
Corroboree
Tiger Island
ABC Kids World
Dreamworks Experience
Remember to select only one area on the list above for this report.
IMPORTANT!!!! You should justify your analysis and recommendations using
academic resources, applying the theories and concepts we have covered in the
lectures, tutorials and reading material for this course.
REPORT STRUCTURE:
There are five parts to this report:
Part A – Introduction and Business Environment Analysis (approx. 250 words)
Describe the current operating environment of Dreamworld. Briefly discuss major
environmental trends, opportunities and challenges facing this business that
affect ticket sales.
• Part B – Site Analysis: Delivering on the Dream (approx. 500 words)
ANSWER-
https://www.homeworkmarket.com/questions/dreamworld-analysis-
report-describe-the-current-operating-environment-of-dreamworld-briefly-discussmajor-environmental-trends
On your visit to Dreamworld, look around the attraction area you have selected at
the physical facilities and the atmosphere. Things you should look at include: the
exterior appearance, cleanliness, employees, atmosphere and signage. Consider
the core, supporting, facilitating and augmented product offerings. Does the
physical appearance support the image of Dreamworld or communicate that
image to prospective and existing customers? Who is the target market this area
of the park? How does this guest experience align with the target market?
Explain your answer.
Include at least THREE photographic images from your visit to Dreamworld to
illustrate your points in your report. Please ensure at least one of the images has
you in it and shows you at the park.
• Part C – Sales Promotional Tactic (approx. 500 words)
Having identified a target market for your selected area, recommend the most
appropriate sales promotional tool that Dreamworld could use to target that
market segment. Your options include:
•
•
•
•
•
Print,
outdoor
Online
or
or
Personal
broadcast
social
selling
Competition
Point-of-purchase
advertising
media
to
or
sales
sales
promotion;
promotion;
generate
sales;
coupons;
promotion;
?
?
?
?
?
• Publicity activity to generate sales;
• A direct marketing campaign. ?Remember that advertising says "buy our
product". Sales promotions say "buy it now." ?Select one (only) of these tactics.
?Explain how Dreamworld's sales team could use that tactic to sell the
Dreamworld experience and, in particular, your selected attraction, to the target
market you identified in Section B. ?Determine a communication objective,
design the message, select the communication channel and the message
source. Explain how you could evaluate the results (that is, the sales effect).
• Part D -Recommendations (approx. 100 words) ?In dot point format, provide
three recommendations to management on aspects of the guest experience,
sales and marketing that could be improved.
• Part E – References (approx. 150 words, references are included in the word
count).
Provide a minimum of five academic references within your report. Academic
references in academic journal articles, research books and textbooks.
You may also wish to cite non-academic sources (such as newspaper articles,
industry reports, business websites). There is no minimum or maximum limit on
these references.