i. About Mavi
Mavi(which means blue in Turkish) is a Turkish brand of denim and jeans-wear
founded in 1991, based in Istanbul, Turkey. The company manufactures jeans for
both women and men, targeting a younger age group. With presence in 35 countries
including Turkey, USA, Canada, Germany, Russia and Australia Mavi sells its
products via 440 mono-brand stores and c. 5,500 points of sale.
Mavi is available today in world-renowned chain stores and online channels such
as Bloomingdale's, Nordstrom, Peek & Cloppenburg, Simons, Amazon, Zappos.com,
Zalando.com and David Jones, as well as its own retail network in the world's most
important fashion centers. In 2019, 66% of sales come from retail, 28.9% from
wholesale and 5.1% from e-commerce channel.
Designing and producing products that are known for their superior quality, the
brand has a strong reputation as a leader in the luxury denim market.
ii.Mavi’s Mission
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Be a denim centered fashion brand that is close to customers.
Create an exceptional experience for customers wherever Mavi is represented.
Maintain passion for product quality and innovative design.
Lead in product excellence, understanding of the digital world, and retail experience.
Sustain a corporate culture that ensures employee trust, customer loyalty and
business associates commitment.
iii.Advertisements
The brand is also famous for its advertisements starring famous models.It had many
of the most successful and sought-after models as the face of their global seasonal
campaigns, including Adriana Lima, Elsa Hosk, Barbara Palvin and Lucky Blue
Smith.
Faces of the brand in Turkey are Kıvanç Tatlıtuğ and Serenay Sarıkaya in present.
Here are a few examples you can watch:
https://www.youtube.com/watch?v=r-BlscPQjdM
https://youtu.be/fYIljpvoQMg
https://youtu.be/WmMXVkermQI
https://www.youtube.com/watch?v=gDp7c3_6YyY
https://www.youtube.com/watch?v=lvEfEFpgni4
iv. Resources that can help:
Mavi Data-Network Map: https://graphcommons.com/graphs/24da21a4-1e6f-4c169caa-5598c307bf4d?auto=true
Annual Report: https://www.mavicompany.com/i/assets/documents/pdf/2019/MAVIANNUAL-REPORT-2018-FINAL.pdf