–– 500+ Participants 60+ International judges, experts and celebrity chefs 20+ Daily competitions and workshops 2 |SPONSORSHIP & EFFECTIVE ADVERTISING Contents We mean business ........................................................................................................................................ 6 I. HORECA SPONSOR OPPURTUNITIES .......................................................................................................... 7 1. PLATINUM SPONSOR USD 30,000 (exclusive for one sponsor) .......................... 7 2. GOLD SPONSOR USD 25,000 (Exclusive within your product category and available for four sponsors) .............................................. 7 3. SILVER SPONSOR/SUPPORTING HOTELS USD 15,000 ........................................................................ 7 II. HORECA EVENTS SPONSORSHIP OPPORTUNITIES .................................................................................... 8 Applies to Section 1 and 2:....................................................................................................................... 8 Platinum sponsor/Partner USD 25,000 ................................................................................................. 8 Gold sponsor USD 15,000 ................................................................................................. 8 Silver sponsor USD 8,000 ................................................................................................... 8 Bronze sponsor USD 5,000................................................................................................... 8 Friend of the event USD 3,000 ................................................................................................... 8 Applies from section 3 to 11 .................................................................................................................... 8 Platinum sponsor/Partner USD 15,000 ................................................................................................. 8 Gold sponsor USD 10,000 ................................................................................................. 8 Silver sponsor USD 7,000 ................................................................................................... 8 Bronze sponsor USD 5,000................................................................................................... 8 Friend of the event USD 3,000 .................................................................................................. 8 Applies to section 12 ................................................................................................................................ 8 Partner USD 3,000................................................................................................... 8 Applies to section 13 to 14 ....................................................................................................................... 8 Partner USD 5,000.................................................................................................... 8 Applies to section 15 ................................................................................................................................ 8 Partner USD 10,000.................................................................................................. 8 1. Opening reception ................................................................................................................................. 9 2. Hospitality Salon Culinaire..................................................................................................................... 9 3. Live Junior Chef Competition ................................................................................................................ 9 4. Art of Service Competition .................................................................................................................. 10 5. Lebanese Bartenders Competition ...................................................................................................... 10 6. Lebanese Barista Competition ............................................................................................................ 10 3 |SPONSORSHIP & EFFECTIVE ADVERTISING 7. National Extra Virgin Olive Oil Contest................................................................................................ 11 8. Bed Making Competition ..................................................................................................................... 11 9. Atelier Gourmand ................................................................................................................................ 11 10. Wine & Beverage Lab ........................................................................................................................ 12 11. Annual Hospitality Forum .................................................................................................................. 12 12. Chairmania ........................................................................................................................................ 12 13. Gold Club Lounge .............................................................................................................................. 13 14. Business Center ................................................................................................................................. 13 15. Customized events ............................................................................................................................ 13 III. EFFECTIVE ADVERTISING ........................................................................................................................ 14 1. Branding on stairs ............................................................................................................................... 14 2. Giant banners on main entrance ........................................................................................................ 14 3. Flags .................................................................................................................................................... 14 4. Shuttle bus branding ........................................................................................................................... 14 5. Logo on the entrance floor plan ......................................................................................................... 14 6. Product figure outside registration area............................................................................................. 14 7. Glass branding at registration area ..................................................................................................... 15 8. Entrance door logos ............................................................................................................................ 15 9. Pillar banner at registration area ........................................................................................................ 15 10. Official show bags ............................................................................................................................. 15 11. Flyer distribution in visitors’ bags ..................................................................................................... 15 12. Dress branding for ushers and hostesses ......................................................................................... 16 13. Lanyard branding .............................................................................................................................. 16 14. Logo on show badge including visitors’ online confirmation ........................................................... 16 15. “Invitation brought to you by” .......................................................................................................... 16 16. “You are here” floor plan and info booth ......................................................................................... 16 17. Banner between halls attracting visitors to the exhibition area ...................................................... 17 18. Glass branding between halls ........................................................................................................... 17 19. Break station ..................................................................................................................................... 17 20. Product display station ..................................................................................................................... 17 21. Your products at the Chef’s Lounge .................................................................................................. 17 22. Live mascot circulating in the exhibition aisles ................................................................................. 17 4 |SPONSORSHIP & EFFECTIVE ADVERTISING 23. Interactive floor tile .......................................................................................................................... 18 24. HORECA digital media screens .......................................................................................................... 18 25. Social media booth............................................................................................................................ 18 26. Banner on HORECA website homepage ........................................................................................... 18 27. Banner on HORECA website section page ........................................................................................ 18 28. Advertisement on HORECA mobile application ................................................................................ 19 29. Advertisement in Hospitality News Middle East - special HORECA issue ......................................... 19 30. Special static billboard rates ............................................................................................................. 19 IV. PICTURES OF STANDS ............................................................................................................................ 20 5 |SPONSORSHIP & EFFECTIVE ADVERTISING We mean business HORECA is a key networking hub, offering a unique opportunity to raise your company’s profile, increase brand awareness and generate new business. Achieve your business objectives and optimize your exposure to the hospitality industry by selecting from the numerous HORECA sponsorship opportunities. For more details, send an email to participate@hospitalityservices.com.lb, where we can help to identify the best package for you. N.B. Company logo may be used in a single color only on publicity materials. 6 |SPONSORSHIP & EFFECTIVE ADVERTISING I. HORECA SPONSORSIP OPPORTUNITIES 1. PLATINUM SPONSOR USD 30,000 (exclusive for one sponsor) 2. GOLD SPONSOR USD 25,000 (exclusive within your product category and available for four sponsors) 3. SILVER SPONSOR/SUPPORTING HOTELS USD 15,000 7 |SPONSORSHIP & EFFECTIVE ADVERTISING II. HORECA EVENTS SPONSORSHIP OPPORTUNITIES Applies to section 1 and 2 Platinum sponsor/Partner USD 25,000 Gold sponsor USD 15,000 Silver sponsor USD 8,000 Bronze sponsor USD 5,000 Friend of the event USD 3,000 Applies from section 3 to 11 Platinum sponsor/Partner USD 15,000 Gold sponsor USD 10,000 Silver sponsor USD 7,000 Bronze sponsor USD 5,000 Friend of the event USD 3,000 Applies to section 12 Partner USD 3,000 Applies to section 13 to 14 Partner USD 5,000 Applies to section 15 Partner USD 10,000 8 |SPONSORSHIP & EFFECTIVE ADVERTISING 1. Opening reception During the opening reception, VIPs and trade visitors in the hospitality industry will be invited to witness the ribbon cutting of the 25th edition of HORECA Lebanon. This event will include various activities, adding to a captivating entertainment program. 2. Hospitality Salon Culinaire Celebrating its 19th edition, more than 300 of the most promising chefs will experience four days of intense competitions to become stars of the future in a series of live cooking and display challenges. Featuring: Army Chef Competition | Cooking Competitions | Pastry Challenge | Best Sandwich Challenge | Best Burger Challenge 3. Live Junior Chef Competition For the ninth year, visitors will witness youth creativity and passion as more than 50 junior hospitality students from the leading hotel management universities and technical schools compete head-to-head. 9 |SPONSORSHIP & EFFECTIVE ADVERTISING 4. Art of Service Competition The sixth edition of the Art of Service Competition highlights service excellence, where professionals and hotel management students will have the opportunity to showcase their skills. 5. Lebanese Bartenders Competition More than 20 bartenders will bring together talent and taste in mixing and shaking innovative cocktails as HORECA Lebanon celebrates the 16th edition of the renowned Lebanese Bartenders Competition. 6. Lebanese Barista Competition Competing for the title of Best Barista in Lebanon, the sixth edition of the Lebanese Barista Competition will gather more than 15 of the country’s leading baristas. 10 |SPONSORSHIP & EFFECTIVE ADVERTISING 7. National Extra Virgin Olive Oil Contest Over 40 national extra virgin olive oil producers from across Lebanon will be judged by an international and local panel of experts at the 13th edition of the National Extra Virgin Olive Oil Contest. 8. Bed Making Competition Professional housekeepers and hospitality students will showcase their precision in making the perfect bed at the fourth edition of the Bed Making Competition. In addition, and for the first time in HORECA Lebanon history, there will be a Towel Folding Competition to highlight the creative skills of housekeepers. 9. Atelier Gourmand The nation’s top French chefs will reveal the secrets behind the latest culinary trends at the Atelier Gourmand masterclasses. 11 |SPONSORSHIP & EFFECTIVE ADVERTISING 10. Wine & Beverage Lab Daily workshops with leading international experts and journalists will take visitors on a journey of discovery as they explore the leading Lebanese and international wines as well as other popular beverages. 11. Annual Hospitality Forum Key hospitality players from around the region will provide valuable insight into the changing face of the industry and highlight the latest trends during a series of exciting conferences and round table discussions. 12. Chairmania Showcasing local talent, Chairmania highlights the work of numerous Lebanese designers as they design innovative and unique chairs for the occasion. 12 |SPONSORSHIP & EFFECTIVE ADVERTISING 13. Gold Club Lounge Welcoming exhibitors and VIP guests, the Gold Club Lounge is an exclusive area for networking. 14. Business Center The Business Center is an on-site lifeline for exhibitors and attendees who may need more than just internet, providing last minute printing, copy and fax services. The sponsor can opt to supply pens, notepads and relevant branded material. 15. Customized events Promote your products and/or brand during a customized, tailor-made event, created especially for your company over a 20m2 space. 13 |SPONSORSHIP & EFFECTIVE ADVERTISING III. EFFECTIVE ADVERTISING 1. Branding on stairs Step up to this opportunity by placing your logo and booth number on each of the entrance stairways. Price: USD 6,000 (excluding production) 2. Giant banners on main entrance Display your visual on a large banner on main entrance. Size: To be advised Price: To be advised 3. Flags Show off your branded flags in the parking area and along the roads leading towards the exhibition center. Price: To be advised 4. Shuttle bus branding Increase your brand visibility and display your company’s visual and stand number on the shuttle buses transporting visitors and exhibitors from the parking areas to and from the exhibition. Price: USD 1,500 per bus (four days) 5. Logo on the entrance floor plan Make sure that your message gets around! Promotional staff in the aisles of the exhibition can grab the attention of visitors, generating traffic to your stand. Price: USD 750 6. Product figure outside registration area Display your visual at the exhibition’s main entrance to make an impact. Price: USD 2,500 (excluding production) 14 |SPONSORSHIP & EFFECTIVE ADVERTISING 7. Glass branding at registration area Attract visitors in the registration area by displaying your visual on the entrance glass. Entrance A: W=231cm x H=126cm Entrance B: W=377cm x H=225cm Price: USD 3,000 (excluding production) 8. Entrance door logos Make an impact the moment attendees arrive by displaying your logo on the glass doors to welcome them. Size: W=70cm x H=15cm Price: USD 4,000 9. Pillar banner at registration area Get noticed as visitors register and pick up their badges. Increase on-site visibility by showcasing your visuals at one of the exhibition’s entrances. Banner size: W=1.22m x H=4.88m Entrance: To be advised. Price: USD 3,000 per entrance (including production) 10. Official show bags Distributed at the main entrance to around 15,000 visitors, this opportunity ensures your brand is given exposure during and post show. Price: USD 6,000 (including production) 11. Flyer distribution in visitors’ bags Place flyers in our 15,000 show bags, available at the entrances to the exhibition, to ensure that your branding extends beyond the exhibition. Price: USD 2,500 (four days) 15 |SPONSORSHIP & EFFECTIVE ADVERTISING 12. Dress branding for ushers and hostesses Increase your visibility right from the exhibition doors by featuring your logo on 50 pins and ties worn by hostesses and ushers. Price: USD 4,000 (including production) 13. Lanyard branding Worn by all attendees, ensure that every visitor to HORECA knows you are present at the event. Price: USD 6,000 (excluding production) 14. Logo on show badge including visitors’ online confirmation Emphasize your promotion by displaying your logo on the online confirmations sent to more than 15,000 buyers registering online a month prior to the event, and on the show badges distributed to more than 15,000 on-site registered visitors. Price: USD 5,000 15. “Invitation brought to you by” Increase your visibility by having your logo printed on invitations distributed to our database (45,000 names) as “Invitation brought to you by.” Price: USD 5,000 16. “You are here” floor plan and info booth Placed by each hall entrance, these floor plan stations will help increase brand awareness and drive traffic to your booth. While attendees look at the floor plan for guidance, they will also see your company logo and location on the plan. Price: USD 1,500 (per station) 16 |SPONSORSHIP & EFFECTIVE ADVERTISING 17. Banner between halls attracting visitors to the exhibition area Display your company’s logo and booth number prominently around the peripheries of the halls. Location and size: to be advised. Price: USD 2,000 (excluding production) 18. Glass branding between halls Grab the attention of visitors by displaying your visual on the glass doors between the halls (recto/verso). Price: USD 3,000 (excluding production) 19. Break station Have your own break station and serve food and/or drinks branded with your logo and information about your company. Price: To be advised according to the stand space 20. Product display station Enhance your visibility by displaying your product in the event areas. The display station size and design should be adapted according to the organizer’s specifications. Price: USD 3,000 (for three stations, excluding production) 21. Your products at the Chef’s Lounge Get the chance to display your products at the Chef’s Lounge and reach more than 100 chefs from the best chefs in town and abroad. Price: USD 1,500 22. Live mascot circulating in the exhibition aisles Have your own branded mascot in the exhibition aisles to direct traffic to your stand. Price: USD 500 per day 17 |SPONSORSHIP & EFFECTIVE ADVERTISING 23. Interactive floor tile Direct the public to your exhibition space by placing your stand number on the aisle floor. Price: USD 2,000/10 floor tiles (including production) 24. HORECA digital media screens Take advantage of a 15-second promotional video every five minutes to optimize your brand visibility. Limited to exhibitors only. Please note that the live competitions will feature a number of sponsors. Price: USD 2,000 (per video spot at the show) USD 1,000 (per video spot at the daily events/competitions) 25. Social media booth Give visitors a place to recharge their mobile devices before they head back to the exhibition floor and a social media platform to access the show’s pages. A scrolling Twitter feed will keep attendees engaged as they wait for their devices to charge. Booth size: 12m2 Price: USD 5,000 26. Banner on HORECA website homepage More than 25,000 people visit the HORECA website. Feature your banner prior to the show to promote your business, with a direct link to your website. Header banner size: 622px x 68px Inside banner size: 321px x 292px Prices: Header banner: USD 2,000 Inside banner: USD 1,000 27. Banner on HORECA website section page More than 25,000 people visit the HORECA website. Take advantage by featuring your banner on one of the website’s section pages prior to the show to promote your business, with a direct link to your website. Banner size: 285px x 188px Price: USD 1,000 18 |SPONSORSHIP & EFFECTIVE ADVERTISING 28. Advertisement on HORECA mobile application Promote your brand on HORECA’s mobile app, with a pop-up banner upon each app opening. Limited to three clients. Price: USD 1,500 29. Advertisement in Hospitality News Middle East - special HORECA issue Promote your brand, products or services by booking your page now! The Hospitality News Middle East special HORECA 2018 edition will be distributed to more than 15,000 visitors during the exhibition. Prices: Quarter page USD 1,090 Half page USD 1,575 Full page USD 2,475 30. Special static billboard rates Packages are available upon request. 19 |SPONSORSHIP & EFFECTIVE ADVERTISING IV. PICTURES OF STANDS General view – Hall A General view – Hall B & C Space only – Island Partly – equipped stand Island stand – Double Deck Space – only stand 20 |SPONSORSHIP & EFFECTIVE ADVERTISING