Uploaded by Peter CHAAYA

Sponsorship

advertisement
––
500+
Participants
60+
International judges,
experts and celebrity chefs
20+
Daily competitions
and workshops
2 |SPONSORSHIP & EFFECTIVE ADVERTISING
Contents
We mean business ........................................................................................................................................ 6
I. HORECA SPONSOR OPPURTUNITIES .......................................................................................................... 7
1. PLATINUM SPONSOR
USD 30,000 (exclusive for one sponsor) .......................... 7
2. GOLD SPONSOR
USD 25,000
(Exclusive within your product category and available for four sponsors) .............................................. 7
3. SILVER SPONSOR/SUPPORTING HOTELS USD 15,000 ........................................................................ 7
II. HORECA EVENTS SPONSORSHIP OPPORTUNITIES .................................................................................... 8
Applies to Section 1 and 2:....................................................................................................................... 8
Platinum sponsor/Partner
USD 25,000 ................................................................................................. 8
Gold sponsor
USD 15,000 ................................................................................................. 8
Silver sponsor
USD 8,000 ................................................................................................... 8
Bronze sponsor
USD 5,000................................................................................................... 8
Friend of the event
USD 3,000 ................................................................................................... 8
Applies from section 3 to 11 .................................................................................................................... 8
Platinum sponsor/Partner
USD 15,000 ................................................................................................. 8
Gold sponsor
USD 10,000 ................................................................................................. 8
Silver sponsor
USD 7,000 ................................................................................................... 8
Bronze sponsor
USD 5,000................................................................................................... 8
Friend of the event
USD 3,000 .................................................................................................. 8
Applies to section 12 ................................................................................................................................ 8
Partner
USD 3,000................................................................................................... 8
Applies to section 13 to 14 ....................................................................................................................... 8
Partner
USD 5,000.................................................................................................... 8
Applies to section 15 ................................................................................................................................ 8
Partner
USD 10,000.................................................................................................. 8
1. Opening reception ................................................................................................................................. 9
2. Hospitality Salon Culinaire..................................................................................................................... 9
3. Live Junior Chef Competition ................................................................................................................ 9
4. Art of Service Competition .................................................................................................................. 10
5. Lebanese Bartenders Competition ...................................................................................................... 10
6. Lebanese Barista Competition ............................................................................................................ 10
3 |SPONSORSHIP & EFFECTIVE ADVERTISING
7. National Extra Virgin Olive Oil Contest................................................................................................ 11
8. Bed Making Competition ..................................................................................................................... 11
9. Atelier Gourmand ................................................................................................................................ 11
10. Wine & Beverage Lab ........................................................................................................................ 12
11. Annual Hospitality Forum .................................................................................................................. 12
12. Chairmania ........................................................................................................................................ 12
13. Gold Club Lounge .............................................................................................................................. 13
14. Business Center ................................................................................................................................. 13
15. Customized events ............................................................................................................................ 13
III. EFFECTIVE ADVERTISING ........................................................................................................................ 14
1. Branding on stairs ............................................................................................................................... 14
2. Giant banners on main entrance ........................................................................................................ 14
3. Flags .................................................................................................................................................... 14
4. Shuttle bus branding ........................................................................................................................... 14
5. Logo on the entrance floor plan ......................................................................................................... 14
6. Product figure outside registration area............................................................................................. 14
7. Glass branding at registration area ..................................................................................................... 15
8. Entrance door logos ............................................................................................................................ 15
9. Pillar banner at registration area ........................................................................................................ 15
10. Official show bags ............................................................................................................................. 15
11. Flyer distribution in visitors’ bags ..................................................................................................... 15
12. Dress branding for ushers and hostesses ......................................................................................... 16
13. Lanyard branding .............................................................................................................................. 16
14. Logo on show badge including visitors’ online confirmation ........................................................... 16
15. “Invitation brought to you by” .......................................................................................................... 16
16. “You are here” floor plan and info booth ......................................................................................... 16
17. Banner between halls attracting visitors to the exhibition area ...................................................... 17
18. Glass branding between halls ........................................................................................................... 17
19. Break station ..................................................................................................................................... 17
20. Product display station ..................................................................................................................... 17
21. Your products at the Chef’s Lounge .................................................................................................. 17
22. Live mascot circulating in the exhibition aisles ................................................................................. 17
4 |SPONSORSHIP & EFFECTIVE ADVERTISING
23. Interactive floor tile .......................................................................................................................... 18
24. HORECA digital media screens .......................................................................................................... 18
25. Social media booth............................................................................................................................ 18
26. Banner on HORECA website homepage ........................................................................................... 18
27. Banner on HORECA website section page ........................................................................................ 18
28. Advertisement on HORECA mobile application ................................................................................ 19
29. Advertisement in Hospitality News Middle East - special HORECA issue ......................................... 19
30. Special static billboard rates ............................................................................................................. 19
IV. PICTURES OF STANDS ............................................................................................................................ 20
5 |SPONSORSHIP & EFFECTIVE ADVERTISING
We mean business
HORECA is a key networking hub, offering a unique opportunity to raise your company’s profile,
increase brand awareness and generate new business.
Achieve your business objectives and optimize your exposure to the hospitality industry by
selecting from the numerous HORECA sponsorship opportunities.
For more details, send an email to participate@hospitalityservices.com.lb, where we can help
to identify the best package for you.
N.B. Company logo may be used in a single color only on publicity materials.
6 |SPONSORSHIP & EFFECTIVE ADVERTISING
I.
HORECA SPONSORSIP OPPORTUNITIES
1. PLATINUM SPONSOR
USD 30,000 (exclusive for one sponsor)
2. GOLD SPONSOR
USD 25,000
(exclusive within your product category and available for four sponsors)
3. SILVER SPONSOR/SUPPORTING HOTELS
USD 15,000
7 |SPONSORSHIP & EFFECTIVE ADVERTISING
II.
HORECA EVENTS SPONSORSHIP OPPORTUNITIES
Applies to section 1 and 2
Platinum sponsor/Partner
USD 25,000
Gold sponsor
USD 15,000
Silver sponsor
USD 8,000
Bronze sponsor
USD 5,000
Friend of the event
USD 3,000
Applies from section 3 to 11
Platinum sponsor/Partner
USD 15,000
Gold sponsor
USD 10,000
Silver sponsor
USD 7,000
Bronze sponsor
USD 5,000
Friend of the event
USD 3,000
Applies to section 12
Partner
USD 3,000
Applies to section 13 to 14
Partner
USD 5,000
Applies to section 15
Partner
USD 10,000
8 |SPONSORSHIP & EFFECTIVE ADVERTISING
1. Opening reception
During the opening reception, VIPs and trade visitors in the hospitality industry will be invited
to witness the ribbon cutting of the 25th edition of HORECA Lebanon. This event will include
various activities, adding to a captivating entertainment program.
2. Hospitality Salon Culinaire
Celebrating its 19th edition, more than 300 of the
most promising chefs will experience four days of
intense competitions to become stars of the future
in a series of live cooking and display challenges.
Featuring:
Army Chef Competition | Cooking Competitions |
Pastry Challenge |
Best Sandwich Challenge | Best Burger Challenge
3. Live Junior Chef Competition
For the ninth year, visitors will witness youth
creativity and passion as more than 50 junior
hospitality students from the leading hotel
management universities and technical schools
compete head-to-head.
9 |SPONSORSHIP & EFFECTIVE ADVERTISING
4. Art of Service Competition
The sixth edition of the Art of Service
Competition highlights service excellence,
where professionals and hotel management
students will have the opportunity to showcase
their skills.
5. Lebanese Bartenders Competition
More than 20 bartenders will bring together
talent and taste in mixing and shaking
innovative cocktails as HORECA Lebanon
celebrates the 16th edition of the renowned
Lebanese Bartenders Competition.
6. Lebanese Barista Competition
Competing for the title of Best Barista in
Lebanon, the sixth edition of the Lebanese
Barista Competition will gather more than 15
of the country’s leading baristas.
10 |SPONSORSHIP & EFFECTIVE ADVERTISING
7. National Extra Virgin Olive Oil Contest
Over 40 national extra virgin olive oil
producers from across Lebanon will be
judged by an international and local panel
of experts at the 13th edition of the National
Extra Virgin Olive Oil Contest.
8. Bed Making Competition
Professional housekeepers and hospitality
students will showcase their precision in
making the perfect bed at the fourth edition
of the Bed Making Competition. In addition,
and for the first time in HORECA Lebanon
history, there will be a Towel Folding
Competition to highlight the creative skills
of housekeepers.
9. Atelier Gourmand
The nation’s top French chefs will reveal the
secrets behind the latest culinary trends at
the Atelier Gourmand masterclasses.
11 |SPONSORSHIP & EFFECTIVE ADVERTISING
10. Wine & Beverage Lab
Daily workshops with leading international
experts and journalists will take visitors on a
journey of discovery as they explore the
leading Lebanese and international wines as
well as other popular beverages.
11. Annual Hospitality Forum
Key hospitality players from around the
region will provide valuable insight into the
changing face of the industry and highlight
the latest trends during a series of exciting
conferences and round table discussions.
12. Chairmania
Showcasing local talent, Chairmania
highlights the work of numerous Lebanese
designers as they design innovative and
unique chairs for the occasion.
12 |SPONSORSHIP & EFFECTIVE ADVERTISING
13. Gold Club Lounge
Welcoming exhibitors and VIP guests, the Gold
Club Lounge is an exclusive area for networking.
14. Business Center
The Business Center is an on-site lifeline for
exhibitors and attendees who may need more
than just internet, providing last minute printing,
copy and fax services. The sponsor can opt to
supply pens, notepads and relevant branded
material.
15. Customized events
Promote your products and/or brand during a
customized, tailor-made event, created
especially for your company over a 20m2 space.
13 |SPONSORSHIP & EFFECTIVE ADVERTISING
III.
EFFECTIVE ADVERTISING
1. Branding on stairs
Step up to this opportunity by placing your logo and booth number on each of the entrance
stairways.
Price: USD 6,000 (excluding production)
2. Giant banners on main entrance
Display your visual on a large banner on main entrance.
Size: To be advised
Price: To be advised
3. Flags
Show off your branded flags in the parking area and along the roads leading towards the
exhibition center.
Price: To be advised
4. Shuttle bus branding
Increase your brand visibility and display your company’s
visual and stand number on the shuttle buses transporting
visitors and exhibitors from the parking areas to and from
the exhibition.
Price: USD 1,500 per bus (four days)
5. Logo on the entrance floor plan
Make sure that your message gets around! Promotional staff
in the aisles of the exhibition can grab the attention of
visitors, generating traffic to your stand.
Price: USD 750
6. Product figure outside registration area
Display your visual at the exhibition’s main entrance to
make an impact.
Price: USD 2,500 (excluding production)
14 |SPONSORSHIP & EFFECTIVE ADVERTISING
7. Glass branding at registration area
Attract visitors in the registration area by displaying your
visual on the entrance glass.
Entrance A: W=231cm x H=126cm
Entrance B: W=377cm x H=225cm
Price: USD 3,000 (excluding production)
8. Entrance door logos
Make an impact the moment attendees arrive by displaying
your logo on the glass doors to welcome them.
Size: W=70cm x H=15cm
Price: USD 4,000
9. Pillar banner at registration area
Get noticed as visitors register and pick up their badges.
Increase on-site visibility by showcasing your visuals at one of
the exhibition’s entrances.
Banner size: W=1.22m x H=4.88m
Entrance: To be advised.
Price: USD 3,000 per entrance (including production)
10. Official show bags
Distributed at the main entrance to around 15,000 visitors,
this opportunity ensures your brand is given exposure during
and post show.
Price: USD 6,000 (including production)
11. Flyer distribution in visitors’ bags
Place flyers in our 15,000 show bags, available at the
entrances to the exhibition, to ensure that your branding
extends beyond the exhibition.
Price: USD 2,500 (four days)
15 |SPONSORSHIP & EFFECTIVE ADVERTISING
12. Dress branding for ushers and hostesses
Increase your visibility right from the exhibition doors by
featuring your logo on 50 pins and ties worn by hostesses
and ushers.
Price: USD 4,000 (including production)
13. Lanyard branding
Worn by all attendees, ensure that every visitor to
HORECA knows you are present at the event.
Price: USD 6,000 (excluding production)
14. Logo on show badge including visitors’ online
confirmation
Emphasize your promotion by displaying your logo on the online
confirmations sent to more than 15,000 buyers registering online
a month prior to the event, and on the show badges distributed to
more than 15,000 on-site registered visitors.
Price: USD 5,000
15. “Invitation brought to you by”
Increase your visibility by having your logo printed on invitations
distributed to our database (45,000 names) as “Invitation brought
to you by.”
Price: USD 5,000
16. “You are here” floor plan and info booth
Placed by each hall entrance, these floor plan stations will help
increase brand awareness and drive traffic to your booth. While
attendees look at the floor plan for guidance, they will also see
your company logo and location on the plan.
Price: USD 1,500 (per station)
16 |SPONSORSHIP & EFFECTIVE ADVERTISING
17. Banner between halls attracting visitors to the
exhibition area
Display your company’s logo and booth number prominently
around the peripheries of the halls.
Location and size: to be advised.
Price: USD 2,000 (excluding production)
18. Glass branding between halls
Grab the attention of visitors by displaying your visual on
the glass doors between the halls (recto/verso).
Price: USD 3,000 (excluding production)
19. Break station
Have your own break station and serve food and/or drinks
branded with your logo and information about your company.
Price: To be advised according to the stand space
20. Product display station
Enhance your visibility by displaying your product in the event
areas. The display station size and design should be adapted
according to the organizer’s specifications.
Price: USD 3,000 (for three stations, excluding production)
21. Your products at the Chef’s Lounge
Get the chance to display your products at the Chef’s Lounge and reach more than 100 chefs from
the best chefs in town and abroad.
Price: USD 1,500
22. Live mascot circulating in the exhibition aisles
Have your own branded mascot in the exhibition aisles to
direct traffic to your stand.
Price: USD 500 per day
17 |SPONSORSHIP & EFFECTIVE ADVERTISING
23. Interactive floor tile
Direct the public to your exhibition space by placing your stand number on the aisle floor.
Price: USD 2,000/10 floor tiles (including production)
24. HORECA digital media screens
Take advantage of a 15-second promotional video every five
minutes to optimize your brand visibility. Limited to exhibitors
only. Please note that the live competitions will feature a
number of sponsors.
Price: USD 2,000 (per video spot at the show)
USD 1,000 (per video spot at the daily
events/competitions)
25. Social media booth
Give visitors a place to recharge their mobile devices before they head back to the
exhibition floor and a social media platform to access the show’s pages. A scrolling Twitter
feed will keep attendees engaged as they wait for their devices to charge.
Booth size: 12m2
Price: USD 5,000
26. Banner on HORECA website homepage
More than 25,000 people visit the HORECA website.
Feature your banner prior to the show to promote your
business, with a direct link to your website.
Header banner size: 622px x 68px
Inside banner size: 321px x 292px
Prices:
Header banner: USD 2,000
Inside banner: USD 1,000
27. Banner on HORECA website section page
More than 25,000 people visit the HORECA website. Take
advantage by featuring your banner on one of the website’s
section pages prior to the show to promote your business, with a
direct link to your website.
Banner size: 285px x 188px
Price: USD 1,000
18 |SPONSORSHIP & EFFECTIVE ADVERTISING
28. Advertisement on HORECA mobile application
Promote your brand on HORECA’s mobile app, with a pop-up banner upon each app
opening. Limited to three clients.
Price: USD 1,500
29. Advertisement in Hospitality News Middle East - special HORECA issue
Promote your brand, products or services by booking your page now!
The Hospitality News Middle East special HORECA 2018 edition will be distributed to more
than 15,000 visitors during the exhibition.
Prices:
Quarter page
USD 1,090
Half page
USD 1,575
Full page
USD 2,475
30. Special static billboard rates
Packages are available upon request.
19 |SPONSORSHIP & EFFECTIVE ADVERTISING
IV.
PICTURES OF STANDS
General view – Hall A
General view – Hall B & C
Space only – Island
Partly – equipped stand
Island stand – Double Deck
Space – only stand
20 |SPONSORSHIP & EFFECTIVE ADVERTISING
Download