Pathos
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Moves focus from the speaker to the subject
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Wants to move your emotions
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Can be manipulative
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Good reasons to feel: “Does the object merit the sentiment?”
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To find reasons to feel, look at 1: Images 2. Values 3. Honorific or
pejorative language
Images (picture, video, or prose description)
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Examples 1, 2, and 3
Values (intangibles that we care about)
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Injustice makes us angry
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Liberty makes us proud
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We value freedom of speech
Honorific or Pejorative Language
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Honorific Language: praises something care about or something they should
care about “cherished
liberty” “magisterial statehouse”
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Pejorative Language: “Draft Dodger” “Conscientious Objector”
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Honorific or Pejorative framing in images
Adapted from Controversies by Mark Longaker