OUTLINE Intangible and definition 1. If you were to start a business, among the assets covered by this topic, what asset will you prioritize acquiring? Why is it more important than the others you did not choose? You may include assumptions about the business you will be starting, if you need the information to support or justify your choice. 25 Points If I were to start a business, the asset that I want to acquire first is probably an intangible asset, specifically the Franchise. Franchise is an intangible asset that provide legal right to a business to operate using the name and products that was developed by another company.