TABLE OF CONTENTS
PAGE
CHAPTER I.
PROJECT SUMMARY
Introduction
1
Name of the Enterprise
1
Company Logo
3
Vision
4
Mission
4
Descriptive Definition of the Project
4
Definition of Terms
5
CHAPTER II.
MARKETING PLAN
I. Rationale
6
II. Situation Analysis
i. Market Summary
6
ii. Competition
7
iii. Product Offering
8
iv. SWOT Analysis
9
III. Customer Profiling
i. Market Segmentation and Target Market
10
ii. Prospected Customers
10
Demand and Market Acceptability
11
IV. Integrated Marketing Communication
i. Marketing Communication Objectives
19
ii. Marketing Communication Strategies
19
iii. Marketing Communication Mix
19
iv. Scheduling and Budgeting
23
v. Pricing Strategy
24
CHAPTER III. OPERATING PLAN
Product Specifications
25
Production Process
28
Plant Location and Layout
30
Machineries and Equipment
31
Raw Materials and Utilities
33
Waste Management
34
CHAPTER IV. MANAGEMENT PLAN
Forms of Ownership
36
Organizational Structure
37
Officers’ Qualifications and Functions
38
Production Workers
40
CHAPTER V.
FINANCIAL PLAN
Project Cost
41
Source of Financing
43
Financial Assumption
44
Statement of Comprehensive Income - February 2018
46
Statement of Changes in Equity- February 2018
47
Statement of Cash Flow- February 2018
48
Statement of Financial Position- February 2018
49
Statement of Comprehensive Income - Year 2018
50
Statement of Changes in Equity- Year 2018
51
Statement of Cash Flow- Year 2018
52
Statement of Financial Position- Year 2018
53
Financial Analysis and Interpretation
54
Five Year Statement Comprehensive Income Projection
65
Five Year Statement in Changes Equity Projection
66
Five Year Statement of Cash Flow
67
Five Year Statement of Financial Position Projection
69
Vertical Analysis-Comprehensive Income
71
Horizontal Analysis-Comprehensive Income
72
Vertical Analysis- Statement of Financial Position
75
Horizontal Analysis- Statement of Financial Position
77
LIST OF TABLES
TABLE 1-
Competition
7
TABLE 2-
SWOT Analysis
9
TABLE 3-
Scheduling and Budgeting
23
TABLE 4 - Ingredients and Its Benefits
26
TABLE 5-
Machineries and Equipment
31
TABLE 6-
Raw Materials and Utilities
33
TABLE 7-
Waste Materials and Their Uses
34
TABLE 8-
Officers’ Qualification and Functions
38
TABLE 9-
Cost of Project
41
LIST OF FIGURES
FIGURE 1. Company Logo
3
FIGURE 2. Layout of Stall, Flyers, and Social Media Site
21
FIGURE 3 – Layout of the Working Place
30
APPENDICES
APPENDIX 1 – QUESTIONNAIRE
79
APPENDIX 2 – TALLIED RESULTS
80
APPENDIX 3 – CURRICULUM VITAE
83