Supply Chain
What is supply chain in simple words?
A supply chain is a network between a company and its suppliers to produce and distribute a
specific product or service. The functions in a supply chain include product development,
marketing, operations, distribution, finance, and customer service.
Retail companies become involved in supply chain management to control product quality,
inventory levels, timing, and expenses. Examples of supply chain activities include farming,
refining, design, manufacturing, packaging, and transportation.
What is supply chain process?
Supply chain management is the process of delivering a product from raw material to the
consumer. It includes supply planning, product planning, demand planning, sales and operations
planning, and supply management.
Types of Supply Chain Management (SCM) Systems
They are classified into two categories:
1. supply chain planning systems, and
2. supply chain execution systems.
What is a supply chain model?
Supply chain modeling represents a conscious attempt to bring order into a supply chain to
achieve certain business objectives, such as lowest supply cost, on-time delivery and an ability to
cope with disruption.
What is supply chain diagram?
A diagram of a supply chain. The black arrow represents the flow of materials and information,
and the gray arrow represents the flow of information and backhauls. The elements are
(a) Raw Materials
(b) Supplier
(c) Manufacturer
(d) Distributor
(e) Retailer
(f) customer
What is Supply Chain Management (SCM)?
Supply chain management (SCM) is the active management of supply chain activities to
maximize customer value and achieve a sustainable competitive advantage. It represents a
conscious effort by the supply chain firms to develop and run supply chains in the most effective
& efficient ways possible. Supply chain activities cover everything from product development,
sourcing, production, and logistics, as well as the information systems needed to coordinate these
activities.
Supply chain management Process of PRAN-RFL
PRAN-RFL Group is one of the largest conglomerates in Bangladesh. It is the largest
agribusiness in Bangladesh. PRAN means heart in Bengali.
Retired Major General Amjad khan Chowdhury Founder: PRAN_RFL Group 10th NOV,19398th july,2015
PRAN: PRAN (Programme for Rural Advancement Nationally) was established in 1981.
PRAN Foods is a sister concern of PRAN-RFL Group.
The initial main objective was to produces a number of agro products under the banner of
PRAN. Like juice, drinks, dairy, ghee etc.
RFL:RFL (Rangpur Founder LTD.) started its journey with Cast Iron (CI) products in 1980.
The initial main objective was to ensure pure water and affordable irrigation instruments for
improving rural life. Like pumps, tube wells, bearings etc.
RFL, strongly believes in fairness within the organization. Three core areas of fairness are
largely practiced in RFL. Those three areas are- procedural fairness, distributive fairness and
interactional fairness. RFL has become a benchmark for competitors on the lines of quality.
Our Values:
In RFL, wetakepridein conductingourbusiness with integrityand promoting ethicalbusiness
practices though our values. Our core values define who we are, howwe operate and what makes
us different than others, we have created this code of ethics in order to specify our fundamental
values in detail as well as to establish an outline for ethical and acceptable behavioral standards
in our organization.
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Discipline:
RFL considers discipline as one of the most essential components of its success. RFL has zero
tolerance for misconduct and policy violation. In our company, all of our team members are
expected to comply with our disciplinary standards regarding attendance, dress code, punctuality,
fairness and integrity in day to day work. We prioritize discipline over performance. We believe
success can only be recognized with proper discipline and It helps us in creating a sense of
prevention from wrongdoing and inappropriate behavior in the workplace.
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Commitment to work:
One of the key attributes we expect from our employees is their commitment to work. The
culture we have in RFL, is result focused which means our primary concern is to obtain the best
possible outcome. We emphasize more in prioritizing our work above personal interests. Being
an employee, we value our work first and know how to get things done cost effectively. It is very
important for us to know our job and act accordingly.
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Customer First:
We believe in customer first. It is a leadership competence that we hold as a value in RFL. The
concept of Customer First is about extending support which means when we work with our
colleagues, teammates, customers or stakeholders we need to be proactive and be ready to serve.
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B’ Fair:
B'Fair is a concept which means to be equal to everyone in the workplace and ensuring equal
opportunity for the highest outcome of work. Working as an effective employee is a key
component for success in our organization. All the employees are treated equally within the
workplace.
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Continuous Improvement:
In RFL, we believe in making continuous effort for our long-term growth and success. In order
to survive in today’s dynamic business environment, we need to make room for continuous
improvement. Our motto is doing things better than yesterday, which is why we emphasize on
making incremental improvements.
Our Mission & Vision:
SINCE 1981 This company is working in eradicating poverty from the society.
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Mission: “Poverty and Hunger are curses.”
Vision: “Improving livelihood”
AIM: “To generate employment and earn dignity and self-respect for our compatriots
through profitable enterprises.”
Our Strength:
As members of RFL family, we believe each employee should instill 3 behavioral trails/qualities
among them. These three qualities are our main strengths and help us in setting our goals by
shaping up core values for the company.
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Intelligence:
We are proud to have a dedicated and intelligent workforce in our company. Intelligence is
defined here as competencies of the job, using common sense as well as being good at situational
management. In RFL, we have a large team consisting of over 25,000 team members nationwide.

Integrity:
We practice a high level of integrity in our organization to achieve our goals. Integrity is about
having strong moral values and being reliable and loyal to the organization. We show integrity
by treating others with respect, being responsible for our actions, ensuring fair judgment and
transparency and protecting the reputation of our company. Being sincere towards our duties and
obligations will help us to perform with integrity and it will make us effective team players of a
winning team.

Intensive:
One of our key attributes that makes us different than our competitors is our intensive nature of
work. We concentrate on being specialized in what we do and we take ownership of our job. Our
aim is to make continuous improvement through strategic planning, hard work, and persistency.
We believe that long term growth is possible when we carry out a strategic plan with intensive
work. With intelligent workforce and intensive work, we will be able to fulfill our journey of
good to great.
Supply Chain Process of PRAN RFL
1. Create Demand
2. Sourcing/Market
survey
(Local/Foreigen)
8. Finish Product for
ultimate buyer
3. Purchase
Allocation
7. Distribution
4. Company Internal
Procedure for
Purchase
6. Manufacture
5. Send to
wearhouse
1. Create Demand:
It takes your big ideathe creative appeal of your brand and turns it into sales. To end the
confusion, marketers need a term for the holistic process of generating demand.
2. Sourcing/Market survey:
Local: When create or generate demand then need to source or Survey the market for fulfill the
demand. If found locally then go to QC or Engineer test that it’s ok or not for use the production.
If it’s ok then purchase from local market on raw material or machine. PRAN-RFL verify more
supplier for quality, Price negotiation etc.
Foreign: When local market is not found the materials then goes to foreign market for sourcing
raw material or machine by ultimate supplier who are ready to supply the product. PRAN-RFL
focuses: China, Japan, Korea, Taiwan, Thailand, India, Singapore and USA market for purchase
the materials or Machine. We collect from foreign supplier material sample, quotation and
machine video trial and quotation for compare each supplier.
3. Purchase Allocation:
Cash/Credit for local or Import.
4. Company Internal Procedure for Purchase:
Each and Every company has an internal format before purchase the materials or machine from
supplier. Such as PRAN-RPL maintains their internal rules and regulation when purchase the
supplier.
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Purchase Requisition (PR) from operation
Purchase order (PO) from SCM
Supplier delivery the product to Warehouse
Store Manager makes Material Receiving Report (MRR)
SCM Making MRR bill
Bill submit to account for supplier payment.
5. Send to Wearhouse:
After purchasing the raw materials, they are sent to the warehouses. Charmuguria, Madaripur.
6. Manufacture:
The materials from the warehouse are used to manufacture the ultimate product. Industries are in
Natore, Habiganj,Dhaka,Gazipur,Narshingdi,Narayangonj,Rangpur etc.
7. Distribution:
PRAN-RFL employed the channels of distribution in the market depending on the market
requirement. For foreign countries PRAN use wholesales or retailers and for some countries they
hire an importer for making the firm’s products available to the end users.
8. Finish Product for ultimate buyer.