Mohammed Elsharif
Ms Minnete
Tuesday 11 February 2020
Media production
What intrigues people when they view an ad? is it the colors, an interesting
phrase or the celebrities involved? While these are a portion of the
components used in an advertisement we can look further and analyze the
persuasive techniques used to make certain ads, they can be classified and
ordered in three different types. Pathos, logos, and ethos. Pathos is an
appeal to one's emotions, logos appeals to reason, ethos pleads of character
and credibility.
An example of this would be an ad made to show young people the effects
of smoking. The ad urges people the self-harm they cause themselves
while smoking. The ad showcases a couple of hands holding a pistol.
Rather than bullets, the hands are using cigarettes to load the gun. In big
white font “Smoking kills… so why bother starting”. The message the ad
is trying to show is clear; don’t smoke. They uses the technique of logos to
in lighting their advertisement an example of this in the ad would be that
the ad is projecting that smoking resembles holding a loaded gun,
Similarly as someone could kill or harm them with a gun they would
likewise be jeopardizing their life with cigarettes.
The results and medical problems related to smoking can be similarly as
destructive as those with a firearm. Therefore the logical reason would be
to not smoke cigarettes at all which uses the fundamentals of the logos
technique based on the fact that they give you facts on why smoking is a
risk to your health.