BMI3C Don’t Sell Me Things People don’t buy things. They buy the satisfaction of their wants and needs. For this reason, it is vital for the marketer to look beyond the product itself to the motives of the people who buy it. Don’t sell me clothes. Sell me neat appearance. Style. Attractiveness. Don’t sell me shoes. Sell me foot comfort. The pleasures of walking on air. Don’t sell me furniture. Sell me an environment. Comfort, cleanliness, contentmenience. Don’t sell me books. Sell me pleasant hours. Profits of knowledge. Don’t sell me things. Please don’t sell me things. Complete each of the following sentences, indicating which needs and wants are associated with the products and services referred to. 1. Don’t sell me tires. Sell me ________________________________________________________ ______________________________________________________________________________ 2. Don’t sell me life insurance. Sell me _________________________________________________ ______________________________________________________________________________ 3. Don’t sell me a house. Sell me _____________________________________________________ ______________________________________________________________________________ 4. Don’t sell me dry cleaning. Sell me __________________________________________________ ______________________________________________________________________________ 5. Don’t sell me a freezer. Sell me _____________________________________________________ ______________________________________________________________________________ 6. Don’t sell me bank services. Sell me _________________________________________________ ______________________________________________________________________________ 7. Don’t sell me deodorant. Sell me ___________________________________________________ ______________________________________________________________________________ 8. Don’t sell me a movie. Sell me _____________________________________________________ ______________________________________________________________________________ 9. Don’t sell me a calculator. Sell me __________________________________________________ ______________________________________________________________________________ 10. Don’t sell me a car. Sell me ________________________________________________________ ______________________________________________________________________________ 11. Don’t sell me a concert ticket. Sell me _______________________________________________ ______________________________________________________________________________
