SECTION C | GROUP 5
Ankur Goyal B19125|Dewang Palav B19151​|Preksha Gupta B19153​ |
Samriddhi Vashishtha B19162|Shashwat Jha B19166​
Timeline
August – September
Fashion Research
December
Quantity
Commitments
January – May
Merchant Display
Decision
August – November
Demand Forecast
December
Wholesale Market
Division
May – August
Rolling Financial
Forecast
September – October
New Product
Development
August – November
Seasonal Budgeting
March April
Additional
Merchandise Selection
Planning Phase
1. Fashion research
Research and
Development
 Fashion research in Europe
 Uses intuition & historical
sales
 Strive to portfolio
diversification
4. Seasonal Budgeting
Budgeting and
Ordering
Budget decision:
 Capex for Inventory Decision
 Sales and Gross Margin
Retail Director, Merchandize
Manager, NWRS president
7. Merchandize Display Decision
Display and
Bundling
Recommendation developed by
 Retail Director
 Visual Marketing Team
Communicated via. Planograms
2. Demand Forecasting
3. New Product Development
 By store & SKU
 Use of historical data,
exogenous variables,
intuition to identify themes &
trends that can resurface
NPD involves two major aspects:
 Prototype development
 Sample production
Leverage “arm’s length”
relationship with manufacturer
5. Wholesale Market Division
6. Initial Quality Commitments
 The division operates in 40+
countries
 “Shoe Show” in December to
preview product collection
 Represents 40%-50% product
 Initial quantity commitments
from the retail director to the
wholesale division.
 Represents 40% to 50% of
the entire season buy
8. Rolling Financial Forecasting
9. Additional Selection
 Updating the forecast as and
when new sales data is
available leveraging the latest
technology
 Additional group of products/
merchandise that can be sold
together
Implementation Phase
In-Store Merchandise
Merchandize arrives at every store in May in every year
Regular Sales
Selling at suggested retail price for first 12 weeks (July End)
50% Off
Implementation
Discount Sales and Markdown Strategy
Markdown Strategy ensures that the discounts offered.
Do not compromise profitability of the Firm
Instore Transfers
Done usually after key selling periods. It requires additional inventory funding
and approvals from above
Unsold Inventory
Negotiate with Off-Price retailers and Value Division of Nine West to clear stocks
Thank You !!