Kentucky Fried Chicken ran into a mishap in the spring of 2018—they
ran out of chicken. The popular fried chicken joint we know and love,
from our American coast to coast has made a made a huge splash in
the U.K. With nearly all 900 of KFC’s U.K. restaurants shut down for
chicken shortage, this crucial ingredient for a chicken joint might have
any restaurant saying FCK. Luckily enough, KFC was only a word
scramble away from its well-known serif style acronym, to expressing
their situation of nationwide chicken deprivation. Whilst a risky
advertisement, they are arguably the ads which peak consumer
interest most. I know for a fact it has altered my view of this innovative
fast food drive thru. Far too familiar with American audience KFCs ads
impersonating Colonel Sanders himself; where they’ve hired a shabby
actor to voice narrate an unimpressive Kentucky accent. This poortasting ad is begging for attention beside this brilliant print ad ran
across the pond. With an often more adept comedic taste, the U.K.
marketing team for KFC surely had a blast creating this advertisement
with the lack of comedic restrictions the Brits have to offer. Avoiding
impending American boycotts for offensive advertising, this hugely
hilarious acronym plays on a horrible chicken joint miscarry would
thrive only in a place like the United Kingdom. Simply put, for me, it’s a
yes for this ad; I love it.
Hey Daniella,
This font is shaped very blocky and could easily look, as you said,
cluttered; But it doesn’t. I feel like they possibly had a tough time
deciding the placement of “IS,” due to its short two letters. But the
executive decision to give IS its own line spaces out this block text
nicely. They do also have to be aware of their all caps font, not
creating the illusion of yelling. Resolving this I think is the strategic
water droplet placed just after the word “WATER.” This not only
signifies quickly what the box contains, but also lightens up the mood
of this borderline yelling text font.