Kentucky Fried Chicken ran into a mishap in the spring of 2018—they ran out of chicken. The popular fried chicken joint we know and love, from our American coast to coast has made a made a huge splash in the U.K. With nearly all 900 of KFC’s U.K. restaurants shut down for chicken shortage, this crucial ingredient for a chicken joint might have any restaurant saying FCK. Luckily enough, KFC was only a word scramble away from its well-known serif style acronym, to expressing their situation of nationwide chicken deprivation. Whilst a risky advertisement, they are arguably the ads which peak consumer interest most. I know for a fact it has altered my view of this innovative fast food drive thru. Far too familiar with American audience KFCs ads impersonating Colonel Sanders himself; where they’ve hired a shabby actor to voice narrate an unimpressive Kentucky accent. This poortasting ad is begging for attention beside this brilliant print ad ran across the pond. With an often more adept comedic taste, the U.K. marketing team for KFC surely had a blast creating this advertisement with the lack of comedic restrictions the Brits have to offer. Avoiding impending American boycotts for offensive advertising, this hugely hilarious acronym plays on a horrible chicken joint miscarry would thrive only in a place like the United Kingdom. Simply put, for me, it’s a yes for this ad; I love it. Hey Daniella, This font is shaped very blocky and could easily look, as you said, cluttered; But it doesn’t. I feel like they possibly had a tough time deciding the placement of “IS,” due to its short two letters. But the executive decision to give IS its own line spaces out this block text nicely. They do also have to be aware of their all caps font, not creating the illusion of yelling. Resolving this I think is the strategic water droplet placed just after the word “WATER.” This not only signifies quickly what the box contains, but also lightens up the mood of this borderline yelling text font.