Uploaded by nick

Account Based Targeting

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The Future Works
Who Are We?

Our team has over 10 years of experience in creating engaging
marketing campaigns built from digital display, asset syndication,
and content creation to deliver the right audience, at the right time.

Familiar with Web Hosting Talk, Data Center Knowledge, or The
WHIR? Our team is responsible for building that audience base into
what it is today. We created the strategy, executed it, and
delivered access to a wide range of industries, all based on the IT
market.

Now we are offering the capability to strategically expand your
reach into any market, based on professional title, location,
revenue, employee count, or a combination. You tell us the target
and we deliver your message to them.
Multi-Channel Targeting

# of
Employees
How it works:

Choose your audience

Choose Desktop, Mobile, or
Both

Supply your creative and URL,
or let us create it for you

Campaign delivered in full,
and on time
Industry
Target
Audience
Revenue
Location
Account Based Targeting

Gain a deep understanding of
your most valuable B2B prospects
and speak to their specific needs
with account based marketing.

Ditch your spray and pray
campaigns and identify prospects
that are most important for your
revenue growth.

Target highly valuable prospects
and existing customers to grow
current accounts and strengthen
client relationships.

We can utilized intelligence from
company name, professional titles,
industries, and geography to
directly engage with your target
audience.

Our process puts you in front of the
right audience, at the right time, in
the right situation.
Account List Building

Don’t have an Account List to
target? We can help with that.

Through a partnership with us, our
company can take your site traffic
and turn it into actionable
intelligence based on visitor IPs,
then use that information to create
lists of audience members showing
similar interest to use for our
Targeting solutions.
The
Future
Works
Site
Traffic
Target
Account
List
Business IP Targeting

IP-based Campaign Generation


Build custom audience segments
from scratch with our advanced
Segment Builder tool and we'll run
your target set against our
database of over 1B US-based IP
addresses to create a custom
campaign and run the advertising
end-to-end, complete with
targeting and weekly metrics.
Create segments from accurate,
validated information reported to
the government by businesses.
Don't rely on "inferred" cookie
data, IP targeting provides a highly
accurate alternative to cookiebased ad targeting.

Accurate Offline Data

Target your B2B audiences based
on NAICS Code attributes,
employee size, revenue size, years
in business, target
headquarter/branch locations,
and much more.

Data Sources

Business Registrations

Web Registrations

Tax Assessor

NAICS

UCC Filings

More…..
Data Onboarding

Onboard and target your offline CRM files, email and direct
marketing lists in one centralized solution. The Future Works helps you
amplify the effectiveness of your direct marketing campaigns and
deliver better customer experiences, while achieving a higher return
on your marketing spend
Provided
List/Created
List
• Industry
• IT
• Finance
• Healthcare
• Manufacturing
• Retail
• Insurance
• Company Name
• Professional Title
• C-Suite
• IT Director
• VP of IT
• IT Admins
• Geography
Dynatrace Proposal

Account Based Targeting

Customer Provided List

Maximum impressions of 2 million
per month to the above
mentioned list.
Quantity
CPM
<250,000
$30
250,001-500,000
$25
500,001-1,000,000
$20
>1,000,000
$15
Nick Edwards
SVP, Digital Strategy
nick@thefutureworks.net
937/542-9698
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